Changing tastes: The shift towards gourmet and healthier pizzas has boosted revenue

The Pizza Restaurants and Takeaway industry has changed considerably over the past five years. While traditional pizzas remain popular with Australians, consumer preferences have been shifting, as consumers have embraced gourmet and healthier options despite the associated higher price points. Industry revenue is expected to grow by an annualised 3.1% over the five years through 2017-18, to $3.3 billion. As consumer demand has diversified, product innovation has been key to the industry’s growth over the past five years. However, revenue is expected to fall by a marginal 0.1% in the current year, due to a decline in discretionary incomes.Convenience trends and changing menus have bolstered demand for pizza and pizza-related products over the past five more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23

Industry Threats & Opportunities

  • Consumers have embraced gourmet and healthier options, despite the associated higher pricepoints
  • Competition among operators has limited growth, forcing traditional pizza shops to compete on price
  • Population growth, especially in the outer suburbs, will open up new markets for pizza franchises
  • Industry Report - Industry Key Buyers Chapter

    The Pizza Restaurants and Takeaway industry is moderately concentrated, with the four largest players expected to account for an estimated 42% of revenue in 2017-18. While there are several well-established and well-known pizza brands in the industry, numerous small, independent and locally focused pizza restaurants also operate across Australia. Business models vary substantially among industry players, with some firms generating the majority of their revenue from takeaway and home deliveries, while others operate primarily as pizza restaurants.Over the past five years, market share concentration has increased, partly due to merger and acquisition activity. Fie...purchase to read more.

    Additional Insights for the Pizza Restaurants and Takeaway Industry

    IBISWorld has determined the most important Key Success Factors for the Pizza Restaurants and Takeaway are:

  • Prompt delivery to market
  • Ability to quickly adopt new technology
  • Proximity to key markets
  • IBISWorld analysts also discuss how external factors such as Consumer sentiment index and Demand from fast food and takeaway food services in the Pizza Restaurants and Takeaway industry impact industry performance..

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    What's in this report

    What is the Pizza Restaurants and Takeaway Industry?

    Industry firms primarily prepare and serve traditional and gourmet pizzas, sides, beverages and desserts. Industry players take customer orders either over the phone, online or in person. Pizzas can be served either on the premises, taken away by the customer or delivered.

    Industry Products
  • Traditional pizzas
  • Gourmet and specialty pizzas
  • Pizza sides
  • Other products
  • Industry Activities
  • Traditional pizza retailing
  • Gourmet and specialty pizza retailing
  • Pizza side retailing
  • Beverage and dessert retailing
  • Pizza restaurant operation
  • Pizza delivery services
  • Takeaway pizza retailing
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Consumer sentiment index
  • Demand from fast food and takeaway food services
  • Health consciousness
  • Real household discretionary income

  • Current Performance
  • Consumer preferences
  • Technology
  • Effects of Domino’s expansion
  • Chart: Revenue Growth

  • Industry Outlook
  • Population trends
  • Intensifying competition
  • Consumer preferences
  • Table: Pizza Restaurants and Takeaway Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Pizza Restaurants and Takeaway Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Flour and Grain Mill Product Manufacturing
  • Fruit and Vegetable Wholesaling
  • Meat Processing
  • Poultry Processing
  • Seafood Processing

  • Products & Services
  • Traditional pizzas
  • Gourmet and specialty pizzas
  • Pizza sides
  • Other products
  • Chart: Pizza Restaurants and Takeaway Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged 15 to 34
  • People aged 35 to 54
  • People aged 55 and over
  • Chart: Major Market Segmentation for the Pizza Restaurants and Takeaway Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Pizza Restaurants and Takeaway

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Pizza Restaurants and Takeaway Industry

  • Industry Globalization
    Domino's Pizza Enterprises Limited, Out of the Box Group Pty Ltd,
  • Table: Domino's Pizza Enterprises Limited - financial performance
  • Table: Out of the Box Group Pty Ltd - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Pizza Restaurants and Takeaway Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Pizza Restaurants and Takeaway Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    First Mover
  • A company that is the first to establish itself in a given market or industry.
  • Franchise
  • Permission granted by a brand owner to a franchisee to sell the brand's products.
  • Takeaway
  • Food or beverage purchased for consumption elsewhere.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Pizza Restaurants and Takeaway market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Pizza Restaurants and Takeaway:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Pizza Restaurants and Takeaway market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Pizza Restaurants and Takeaway, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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