Bringing in the dough: Rising incomes and premium pizza demand have driven growth

The Pizza Restaurants and Takeaway industry has changed considerably over the past five years. While traditional pizzas remain popular with Australians, consumer preferences are shifting. Consumers have embraced gourmet and healthier options over the past five years, despite the associated higher pricepoints. Industry revenue is expected to grow by an annualised 2.8% over the five years through 2016-17. This strong growth includes a forecast rise of 0.9% in 2016-17, with revenue reaching $3.7 billion. As consumer demand has diversified, product innovation has been key to the industry's growth.Convenience trends and changing menus have bolstered demand in the face of uncertain economic more.

Industry Statistics & Market Size
Annual Growth 12-17
Forecast Growth 17-22

Industry Threats & Opportunities

  • Consumers have embraced gourmet and healthier options, despite the associated higher pricepoints
  • Competition among operators has limited growth, forcing traditional pizza shops to compete on price
  • Population growth, especially in the outer suburbs, will open up new markets for pizza franchises
  • Industry Report - Industry Locations Chapter

    The spread of pizza establishments across Australia is largely in line with concentration of Australia’s states and territories. Consequently, New South Wales and Victoria have the most industry establishments, followed by Queensland and Western Australia. States with larger populations tend to be more lucrative and safe for new players entering the industry, as opposed to smaller regional communities with small populations and well-established competitors. With more consumers to target, industry entrants have benefited from opening stores in areas with greater foot-traffic and easier mass advertising opportunities...purchase to read more.

    Additional Insights for the Pizza Restaurants and Takeaway Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Pizza Restaurants and Takeaway Industry are

  • Prompt delivery to market
  • Ability to quickly adopt new technology
  • Proximity to key markets
  • IBISWorld analysts also discuss how external factors such as Real household discretionary income and Consumer sentiment index in the Pizza Restaurants and Takeaway industry impact industry performance..

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    What's in this report

    What is the Pizza Restaurants and Takeaway Industry?

    Industry firms primarily prepare and serve traditional and gourmet pizzas, sides, beverages and desserts. Industry players take customer orders either over the phone, online or in person. Pizzas can be served either on premises or delivered.

    Industry Products
  • Traditional pizzas
  • Gourmet and specialty pizzas
  • Pizza sides
  • Other products
  • Industry Activities
  • Traditional pizza retailing
  • Gourmet and specialty pizza retailing
  • Pizza side retailing
  • Beverage and dessert retailing
  • Pizza restaurant operation
  • Pizza delivery services
  • Takeaway pizza retailing
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Real household discretionary income
  • Consumer sentiment index
  • Demand from fast food and takeaway food services
  • Health consciousness

  • Current Performance
  • Consumer preferences
  • Technology
  • Effects of Domino’s expansion
  • Chart: Revenue Growth

  • Industry Outlook
  • Population trends
  • Intensifying competition
  • Consumer preferences
  • Table: Pizza Restaurants and Takeaway Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Pizza Restaurants and Takeaway Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Flour and Grain Mill Product Manufacturing
  • Fruit and Vegetable Wholesaling
  • Meat Processing
  • Poultry Processing
  • Seafood Processing

  • Products & Services
  • Traditional pizzas
  • Gourmet and specialty pizzas
  • Pizza sides
  • Other products
  • Chart: Pizza Restaurants and Takeaway Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged 35 to 54
  • People aged 15 to 34
  • People aged 55 and over
  • Chart: Major Market Segmentation for the Pizza Restaurants and Takeaway Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Pizza Restaurants and Takeaway

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Pizza Restaurants and Takeaway Industry

  • Industry Globalization
    Domino's Pizza Enterprises Limited, Out of the Box Group Pty Ltd,
  • Table: Domino's Pizza Enterprises Limited - financial performance
  • Table: Out of the Box Group Pty Ltd - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Pizza Restaurants and Takeaway Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Pizza Restaurants and Takeaway Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • Permission granted by a brand owner to a franchisee to sell the brand's products.
  • Quick Service Restaurant
  • A restaurant that offers either takeaway or delivery services as opposed to sit-down service.
  • Restaurant
  • An establishment where pizzas (and other products) are ordered by customers and consumed on site.
  • Takeaway
  • Food or beverage purchased for consumption elsewhere.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Pizza Restaurants and Takeaway market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Pizza Restaurants and Takeaway:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Pizza Restaurants and Takeaway market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Pizza Restaurants and Takeaway, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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