Stretched thin: Larger firms are unable to expand enough to keep up with suburban development

IBISWorld’s Pizza Restaurants and Takeaway market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.


Industry Analysis & Industry Trends

The Pizza Restaurants and Takeaway industry has changed considerably over the past five years. While traditional pizzas remain popular with Australians, consumer preferences are shifting. Consumers have embraced gourmet and healthier options over the past five years, despite the associated higher pricepoints. Over the five years through 2016-17, industry revenue is expected to grow by a compound annual 2.8%. This strong growth includes a forecast rise of 0.9% in 2016-17, with revenue reaching $3.7 billion. As consumer demand has diversified, product innovation has been key to the industry's growth.

Convenience trends and changing menus have bolstered demand in the face of uncertain economic conditions...

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What is the Pizza Restaurants and Takeaway industry?

Over the past five years, the Pizza Restaurants and Takeaway industry has been supported by rising demand for premium pizzas and growth in discretionary incomes. However, competition from healthier fast-food products and innovation in frozen supermarket goods pose ongoing threats to the industry's growth prospects. Intense competition among operators has also constrained revenue growth, forcing traditional pizza shops to compete on price. While this trend has affected industry profit margins to a degree, the rising prominence of gourmet pizzas, which attract higher pricepoints, has increased profitability over the past five years. Industry revenue is expected to grow by an annualised 2.8% over the five years through 2016-17, to $3.7 billion. In 2016-17, revenue is expected to grow by 0.9% a...

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Products & Brands

Major products in this industry
Traditional pizzas
Gourmet and specialty pizzas
Pizza sides
Other products
Examples of brands in this Industry
Pizza Hut

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Major Markets

Globalisation & Trade

Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry

Major Companies

Operating Conditions

Capital Intensity

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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