Pilates parties: Rising health consciousness has boosted revenue over the past five years

IBISWorld’s Pilates and Yoga Studios market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.


Industry Threats & Opportunities

  • Niche classes such as prenatal yoga are expected to boost industry revenue

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    Industry Analysis & Industry Trends

    A growing consumer trend towards healthy lifestyles has supported stable growth in the Pilates and Yoga Studios industry over the past five years. The adoption of industry services has risen steadily, with yoga and Pilates becoming widely accepted as a means of physical exercise. While the industry has continued to grow, it has transitioned from the growth stage to the mature stage of its life cycle over the past five years. In line with this stage, industry revenue is expected to grow by an annualised 2.2% over the five years through 2016-17, to $520.6 million. This revenue increase includes a projected rise of 2.8% in 2016-17.

    The industry's services are largely homogenous at the basic level, so competition among providers is strong...

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    What is the Pilates and Yoga Studios industry?

    The Pilates and Yoga Studios industry exhibits a low level of capital intensity. The industry is highly reliant on skilled employees and has little need for equipment and production plants. Most of the industry's capital investment involves specialised equipment for reformer Pilates workouts. However, this equipment is relatively minimal, and yoga studios require even less investment. Studios typically operate as an open space, providing maximum area for clients to train. As a result, the industry spends most of its revenue on attracting and maintaining a group of talented instructors to provide high-quality service and entice repeat customers.

    For every dollar spent on industry wages in 2016-17, an expected $0.04 will be spent on capital costs. The...

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    Additional Insights for the Pilates and Yoga Studios Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Pilates and Yoga Studios Industry are

  • Easy access for clients
  • Provision of appropriate facilities
  • Having a good technical knowledge of Pilates and yoga
  • IBISWorld analysts also discuss how external factors such as Expenditure on recreation and culture and Real household discretionary income in the Pilates and Yoga Studios industry impact industry performance..

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    Products & Brands

    Major products in this industry
    Yoga classes
    Pilates and hybrid classes
    Accreditation and training services
    Prenatal and postnatal classes
    Equipment and accessories retailing

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Expenditure on recreation and culture
  • Real household discretionary income
  • Consumer sentiment index
  • Health consciousness
  • Sport participation
  • Total health expenditure

  • Current Performance
  • Growth and acceptance
  • Prices and competition
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Finding their niche
  • Health insurance
  • Growth matures
  • Table: Pilates and Yoga Studios Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Pilates and Yoga Studios Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Health Insurance
  • Consumers
  • Sports and Physical Recreation Clubs

  • Key Selling Industries
  • Industrial and Other Property Operators
  • Toy and Sporting Goods Wholesaling

  • Products & Services
  • Yoga classes
  • Pilates and hybrid classes
  • Accreditation and training services
  • Equipment and accessories retailing
  • Prenatal and postnatal classes
  • Chart: Pilates and Yoga Studios Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged 25 to 44
  • People aged 45 to 64
  • People aged less than 24
  • People aged over 65
  • Chart: Major Market Segmentation for the Pilates and Yoga Studios Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Pilates and Yoga Studios

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Pilates and Yoga Studios Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Pilates and Yoga Studios Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Pilates and Yoga Studios Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Bikram Yoga
  • A popular form of high-impact intense yoga. It involves completing yoga postures in a room heated to 37 degrees Celsius.
  • Cadillac
  • A Pilates exercise product that includes a trapeze swing, arm and leg springs and push bars fitted to a metal frame above a padded bench.
  • Hatha Yoga
  • A philosophy focusing on the physical aspects of yoga. It is the main form of contemporary yoga in Australia with many derivatives. It is also considered a gentle type of yoga.
  • Iyengar Yoga
  • A type of yoga that focuses on precise movements, sequences and timing.
  • Reformer Pilates
  • A type of Pilates that uses a reformer bed with springs and rope pulleys to provide resistance while stretching.
  • Yogalates
  • An exercise system that combines the yoga and Pilates practices and techniques.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Pilates and Yoga Studios:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Pilates and Yoga Studios market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Pilates and Yoga Studios, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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