Pilates parties: Rising health consciousness has boosted revenue over the past five years

IBISWorld’s Pilates and Yoga Studios market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.


Industry Analysis & Industry Trends

A growing consumer trend towards healthy lifestyles has supported stable growth in the Pilates and Yoga Studios industry over the past five years. The adoption of industry services has risen steadily, with yoga and Pilates becoming widely accepted as a means of physical exercise. While the industry has continued to grow, it has transitioned from the growth stage to the mature stage of its life cycle over the past five years. In line with this stage, industry revenue is expected to grow by an annualised 2.2% over the five years through 2016-17, to $520.6 million. This revenue increase includes a projected rise of 2.8% in 2016-17.

The industry's services are largely homogenous at the basic level, so competition among providers is strong...

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What is the Pilates and Yoga Studios industry?

The Pilates and Yoga Studios industry exhibits a low level of capital intensity. The industry is highly reliant on skilled employees and has little need for equipment and production plants. Most of the industry's capital investment involves specialised equipment for reformer Pilates workouts. However, this equipment is relatively minimal, and yoga studios require even less investment. Studios typically operate as an open space, providing maximum area for clients to train. As a result, the industry spends most of its revenue on attracting and maintaining a group of talented instructors to provide high-quality service and entice repeat customers.

For every dollar spent on industry wages in 2016-17, an expected $0.04 will be spent on capital costs. The...

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Products & Brands

Major products in this industry
Yoga classes
Pilates and hybrid classes
Accreditation and training services
Prenatal and postnatal classes
Equipment and accessories retailing

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Major Markets

Globalisation & Trade

Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry

Major Companies

Operating Conditions

Capital Intensity

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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