A dog's life: Private-label products constrain revenue growth for the major players

IBISWorld’s Pet Food Production market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.


Industry Threats & Opportunities

  • Rising discretionary incomes have encouraged firms to release premium and gourmet pet foods

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    Industry Analysis & Industry Trends

    Pets have traditionally been an important part of Australian families. Rising discretionary incomes and the increasing number of time-poor consumers have created a gradual shift away from home-mixed pet food in favour of manufactured pet food. Furthermore, the industry has started to recover from the high volume of imports that flooded the market during the late 2000s. Revenue for the Pet Food Production industry is expected to grow by an annualised 2.3% over the five years through 2016-17, to reach $1.7 billion. This includes expected growth of 1.5% in 2016-17.

    Rising discretionary incomes have helped drive premiumisation trends over the past five years. Consumers have increasingly sought out high-quality products for their pets...

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    What is the Pet Food Production industry?

    The Pet Food Production industry displays characteristics of a mature life cycle phase. Industry value added, a measure of an industry’s contribution to the overall economy, is forecast to grow at a sluggish 0.1% annualised over the 10 years through 2021-22. Comparatively, GDP is forecast to grow at an annualised 2.5% over the same period. The industry’s slower growth is indicative of a mature industry, with its waning contribution to the wider economy.

    The market is approaching saturation, with a few players dominating the industry. Enterprise numbers have fallen over the past five years, as the industry has consolidated. However, the number of buyers is slowly expanding, as time-poor consumers opt for manufactured pet food, rather than making their own mix at home. Fur...

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    Additional Insights for the Pet Food Production Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Pet Food Production Industry are

  • Economies of scale
  • Marketing of differentiated products
  • Ability to attract local support/patronage
  • IBISWorld analysts also discuss how external factors such as Number of veterinarians and Real household discretionary income in the Pet Food Production industry impact industry performance..

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    New Zealand Special Report

    Products & Brands

    Major products in this industry
    Dog food
    Cat food
    Bird feed
    Other products
    Examples of brands in this Industry
    Royal Canin
    Purina One
    Purina Pro Plan
    Purina Supercoat
    Lucky Dog
    Fancy Feast
    Farmers Market
    Nature's Gift
    VIP Petfoods

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Number of veterinarians
  • Real household discretionary income
  • Domestic price of beef
  • Domestic price of coarse grains
  • Demand from multi-unit apartment and townhouse construction

  • Current Performance
  • Product trends
  • Urbanisation
  • Regulation changes
  • Industry structure and competition
  • Global influences
  • Chart: Revenue Growth

  • Industry Outlook
  • Premium or


  • Channel change
  • Dense population
  • Profit trends
  • Table: Pet Food Production Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Pet Food Production Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • General Line Grocery Wholesaling
  • Supermarkets and Grocery Stores

  • Key Selling Industries
  • Flour and Grain Mill Product Manufacturing
  • Meat Processing
  • Outdoor Vegetable Growing
  • Poultry Processing

  • Products & Services
  • Dog food
  • Cat food
  • Bird feed
  • Other products
  • Chart: Pet Food Production Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Supermarkets
  • Export markets
  • Pet stores
  • Wholesalers
  • Chart: Major Market Segmentation for the Pet Food Production Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Pet Food Production

  • Basis of Competition
  • Internal
  • External

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Pet Food Production Industry

  • Industry Globalization
    Major Companies
    Mars Australia Pty LtdVIP Topco Pty LimitedNestle Australia Ltd
  • Table: Mars Australia Pty Ltd - financial performance
  • Table: VIP Topco Pty Limited - financial performance
  • Table: Nestle Australia Ltd - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Pet Food Production Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Pet Food Production Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Exports (2008-2022)
  • Imports (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
  • Dried pellets of food that can contain beef, lamb, chicken, fish, grains or vegetables. These are usually served to cats and dogs.
  • Premiumisation
  • A trend where consumers are increasingly purchasing high-quality products. Consumers are willing to pay a premium price for products they deem to be of higher value.
  • Private-Label Products
  • Products that are manufactured for sale under another company or store's brand.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Pet Food Production:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Pet Food Production market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Pet Food Production, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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