Survival of the fittest: The industry is reaching saturation as strong gains draw new entrants

The Personal Trainers industry has grown strongly over the past five years. Demand for personal training has been fuelled by rising health consciousness in Australia and a growing interest in weight-loss programs and fitness regimes. Australia's high obesity rates are projected to contribute to industry growth over the period. Many overweight consumers prefer personal training to gym memberships because these services are typically more specialised and results-oriented. Australian obesity rates, which were already high, have risen further over the past five years. This result is partly due to the ageing population, as the likelihood of an individual becoming overweight increases with more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Increasing health consciousness has been an important driver of industry revenue growth
  • Industry operators have faced strong competition from alternative fitness options
  • Online training guides and services will continue to be source of strong competition
  • Industry Report - Starting a New Business Chapter

    New operators to the Personal Trainers industry face low barriers to entry. Typically, minimal equipment is required, premises are not necessary and qualifications tend to be relatively quick and inexpensive to obtain. However, new entrants must obtain qualifications to operate as personal trainers. Once qualifications are met, entrants are required to register with the industry association, Fitness Australia, to complete certification. The main barrier to entry is successfully building a strong client base and retaining these customers.For personal trainers working solely through fitness centres, equipment and training supplement costs are negligible. For...purchase to read more.

    Additional Insights for the Personal Trainers Industry

    IBISWorld has determined the most important Key Success Factors for the Personal Trainers are:

  • Easy access for clients
  • Having a good technical knowledge of the product
  • Having a good reputation
  • IBISWorld analysts also discuss how external factors such as Real household discretionary income and Sport participation in the Personal Trainers industry impact industry performance..

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    What's in this report

    What is the Personal Trainers Industry?

    Industry participants offer one-on-one and small group fitness training. Personal trainers may also provide personalised diet programs. Industry operators are typically either employed by gyms, fitness studios and hospitals, or are self-employed.

    Industry Products
  • Individual personal training
  • Group training
  • Online personal training
  • Other personal training services
  • Industry Activities
  • One-on-one training services
  • Small group training services
  • Physical assessment services
  • Providing nutritional advice
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Real household discretionary income
  • Sport participation
  • Health consciousness
  • Levels of obesity
  • Population aged 50 and older

  • Current Performance
  • Profit and wages
  • Service locations
  • Growing competition
  • Health-related issues
  • Chart: Revenue Growth

  • Industry Outlook
  • Health concerns
  • Location costs
  • Table: Personal Trainers Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Personal Trainers Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • General Insurance
  • Gyms and Fitness Centres
  • Sport and Camping Equipment Retailing
  • Toy and Sporting Goods Wholesaling

  • Products & Services
  • Group training
  • Individual personal training
  • Other personal training services
  • Online personal training
  • Chart: Personal Trainers Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged 15 to 34
  • People aged 35 to 54
  • People aged 55 and over
  • Chart: Major Market Segmentation for the Personal Trainers Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Personal Trainers

  • Basis of Competition
  • Internal
  • External

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Personal Trainers Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Personal Trainers Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Personal Trainers Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • Fitness refers to the body's ability to function in work and leisure activities effectively, and thus retain an overall good level of health.
  • Fitness Centre
  • This is an area that houses exercise equipment for people to use to increase their fitness.
  • Obesity
  • Obesity is a medical condition that refers to someone having excess weight that has an adverse effect on their overall health.
  • Personal Training Studio
  • Personal training studios differ from gyms as studios tend to be smaller and specialise in one-on-one training and small group training sessions.
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    Why buy this report?

    IBISWorld’s Personal Trainers market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Personal Trainers:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Personal Trainers market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Personal Trainers, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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