Party time: Positive economic conditions have led to industry revenue growth

The Party Supply Rental industry has performed well over the past five years, benefiting from relatively stable demand growth from a range of markets, and greater acceptance of the industry's products and services. The Hire and Rental Industry Association estimates that the total value of the hire and rental market in Australia is approximately $5 billion each year. Industry revenue is expected to total $459.8 million in 2017-18, accounting for almost 10% of the total hire and rental market. Most of the hire and rental market's value is derived from renting and hiring construction, mining and landscaping equipment, and also vehicles, office supplies, and other products outside the more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23
Market Share of Companies

Industry Threats & Opportunities

  • Changes in consumer sentiment, household income and business confidence affect party supplies demand
  • Increasing transport distances can reduce profit margins for particular rental jobs
  • Solid revenue growth is forecast as customer demand for party supplies and equipment increases
  • Industry Report - Industry Key Buyers Chapter

    The Party Supply Rental industry has a low concentration level, with the four largest companies expected to account for almost 13% of industry revenue in 2017-18. This value has not changed significantly over the past five years due to limited industry consolidation and merger activity. The low concentration is a result of many small firms operating in the industry, with no single dominating firm. However, concentration is higher geographically and in some product segments. For example, Harry The Hirer holds a strong and well-established position in the Melbourne market due to its long history in supplying local businesses and households, and the company's extensive client list.The industry's concentration level is expected to remain stable over the five years through 2022-23. Alt...purchase to read more.

    Additional Insights for the Party Supply Rental Industry

    IBISWorld has determined the most important Key Success Factors for the Party Supply Rental are:

  • Ability to allocate products and services to the area of greatest need
  • Ability to attract local support and patronage
  • Ability to control stock on hand
  • IBISWorld analysts also discuss how external factors such as Consumer sentiment index and Real household discretionary income in the Party Supply Rental industry impact industry performance..

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    What's in this report

    What is the Party Supply Rental Industry?

    Industry companies rent out tables, chairs, kitchenware, linen, centrepieces, stages, marquees, canopies, lighting and other items for small public and private parties, functions and events. The industry excludes products and services for major public and commercial events, such as temporary fencing, portable toilets, temporary grandstand seating, fresh flowers, catering services and security services.

    Industry Products
  • Furniture rentals
  • Tableware rentals
  • Marquee and canopy rentals
  • Lighting and sound equipment rentals
  • Kitchenware rentals
  • Stage and flooring rentals
  • Other party equipment rentals
  • Industry Activities
  • Furniture rental
  • Crockery and cutlery rental
  • Linen and tableware rental
  • Marquee and canopy rental
  • Lighting and sound equipment rental
  • Stage and flooring rental
  • Other party supplies rental
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Consumer sentiment index
  • Real household discretionary income
  • Number of marriages
  • Business confidence index
  • National unemployment rate

  • Current Performance
  • Strong revenue growth
  • Weaker profit margins
  • Establishments and employment
  • Other industry trends
  • Chart: Revenue Growth

  • Industry Outlook
  • Strong revenue growth
  • Weaker profit margins
  • Enterprises and employment
  • Table: Party Supply Rental Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Party Supply Rental Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Exhibition and Conference Centres
  • Weddings
  • Consumers
  • Sports and Physical Recreation Clubs

  • Key Selling Industries
  • Commercial Vehicle Wholesaling
  • Furniture and Floor Covering Wholesaling
  • Kitchen and Diningware Wholesaling

  • Products & Services
  • Furniture rentals
  • Marquee and canopy rentals
  • Tableware rentals
  • Kitchenware rentals
  • Lighting and sound equipment rentals
  • Stage and flooring rentals
  • Other party equipment rentals
  • Chart: Party Supply Rental Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Birthday and anniversary party hosts
  • Corporate function hosts
  • Wedding and engagement party hosts
  • Community and charity function hosts
  • Government and institution function hosts
  • Chart: Major Market Segmentation for the Party Supply Rental Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Party Supply Rental

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Party Supply Rental Industry

  • Industry Globalization
    Harry The Hirer Pty Ltd,
  • Table: Harry The Hirer Pty Ltd - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Party Supply Rental Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Party Supply Rental Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • Display items placed on tables as decoration or for functional purposes, such as sculptures, vases and candle holders.
  • Marquee
  • A temporary tent-like structure used to house outdoor parties, functions and events.
  • Party Supplies
  • Includes a wide range of general products and equipment required to host a party or small function.
  • Rental
  • The short-term use of products and equipment supplied by the industry for a specified fee.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Party Supply Rental market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Party Supply Rental:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Party Supply Rental market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Party Supply Rental, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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