Maternity Wear Retailing in Australia - Market Research Report

Maternity Wear Retailing industry trends (2014-2019)

poll Average industry growth 2014–2019: 0.3%

The Maternity Wear Retailing industry has grown over the past five years, despite difficult economic conditions. Although general clothing retailers have struggled with volatile consumer sentiment and subdued discretionary spending growth, the industry has benefited from stronger demand for maternity wear from fashion-conscious consumers. While many women historically made alterations to their existing clothes or purchased oversized clothing during their pregnancy, this trend has gradually changed in favour of purchasing specialised maternity apparel. In response to demand, a significant influx of retailers has entered the industry and introduced new product lines. As a result, industry revenue is expected to grow by an annualised 0.3% over the five...
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Maternity Wear Retailing industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Maternity Wear Retailing industry is projected to expand over the next five years. Industry revenue is forecast to grow at an annualised X.X% over the five years through XXX-XX, to total $XX.X million. Consumer sentiment is anticipated to continue rising over the period, increasing discretionary spending across the retail sector. As couples feel more secure about their financial situation, they generally feel more comfortable about starting or expanding their family, and spending money on maternity wear. The number of females in the labour force is anticipated to continue rising strongly over the next five years, as positive economic growth opens up more employment opportunities for women. Government policy, such as legislation that promotes equ...
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Maternity Wear Retailing industry statistics

  • attach_money Market Size: $171m
  • business Number of Businesses: 223
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 620

Biggest companies in the Maternity Wear Retailing industry

The Maternity Wear Retailing in Australia industry has no companies with major market shares. Get the full report to find out why.

What is Maternity Wear Retailing industry?

Industry Definition

Industry companies primarily retail maternity apparel, which is clothing designed to fit pregnant women. The industry includes the online stores of bricks-and-mortar retailers, and online-only maternity wear retailers. Department stores and other clothing retailers that do not primarily retail maternity wear are excluded from the industry.

Industry Products and Services

  • Maternity pants, jeans, shorts and skirts
  • Maternity dresses
  • Maternity tops, T-shirts, blouses and knits
  • Maternity undergarments and swimwear
  • Other maternity wear

Industry Activities

  • Retailing maternity tops, shirts and blouses
  • Retailing maternity pants and jeans
  • Retailing maternity shorts and skirts
  • Retailing maternity dresses
  • Retailing maternity outerwear and suits
  • Retailing maternity undergarments

Market research report - table of contents

Industry Definition

Industry companies primarily retail maternity apparel, which is clothing designed to fit pregnant women. The industry includes the online stores of bricks-and-mortar retailers, and online-only maternity wear retailers. Department stores and other clothing retailers that do not primarily retail maternity wear are excluded from the industry.

Main Activities

  • Retailing maternity tops, shirts and blouses
  • Retailing maternity pants and jeans
  • Retailing maternity shorts and skirts
  • Retailing maternity dresses
  • Retailing maternity outerwear and suits
  • Retailing maternity undergarments

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

The birthrate in Australia strongly affects demand for maternity wear. A higher number of births per year drives industry sales, as more women require mat...
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Number of births
Real household disposable income
Consumer sentiment index
Demand from department stores

Current Performance

Industry participation
Competition
 Chart: Revenue Growth

Industry Outlook

Technological developments
Competition
 Table: Maternity Wear Retailing in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Maternity Wear Retailing in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Consumers in Australia






Key Selling Industries

Women's and Girls' Wear Manufacturing in Australia
Clothing Wholesaling in Australia
Telecommunications Services in Australia
Retail Property Operators in Australia
Courier Pick-up and Delivery Services in Australia


Products & Services

Products sold by maternity wear retailers are similar to those provided by general women's clothing retailers and include tops, pants, dresses and underga...
Consumers aged 35 to 39
Consumers aged 15 to 24
Consumers aged 40 and over



Demand Determinants

Trends in female demographics are crucial demand determinants for industry products. A range of factors influence demand, including the number of births a...
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Major Markets

Consumers aged 35 to 39
Consumers aged 15 to 24
Consumers aged 40 and over




 Chart: Major Market Segmentation for the Maternity Wear Retailing in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Maternity Wear Retailing industry is characterised by a low level of market share concentration, with no player accounting for more than 5% of revenue...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Maternity Wear Retailing in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Maternity Wear Retailing in Australia - Market Research Report Industry

Industry Globalization

The Maternity Wear Retailing in Australia industry has no major companies. Get the full report to find out why.

Capital Intensity

The Maternity Wear Retailing industry has a moderate level of capital intensity. IBISWorld estimates that for every dollar spent on capital costs, $6.52 i...
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 Chart: Level of Capital Intensity for the Maternity Wear Retailing in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Maternity Wear Retailing in Australia Industry

Industry Revenue (2007-2025)
Industry Gross Product (2007-2025)
Establishments (2007-2025)
Businesses (2007-2025)
Employment (2007-2025)
Exports (2007-2025)
Imports (2007-2025)
Wages (2007-2025)
Domestic Demand (2007-2025)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

BRICKS-AND-MORTAR

POINT OF SALE (POS)

RADIO FREQUENCY IDENTIFICATION (RFID)

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Maternity Wear Retailing industry?

IBISWorld industry market research reports enable you to:

  • Find out about key industry trends
  • Identify threats and opportunities
  • Inform your decisions for marketing, strategy and planning
  • Quickly build competitive intelligence

This report on Maternity Wear Retailing in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Maternity Wear Retailing in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Maternity Wear Retailing in Australia, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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