Well worn: Changing consumer fashion preferences have benefited industry revenue

IBISWorld’s Maternity Wear Retailing market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.


Industry Analysis & Industry Trends

The Maternity Wear Retailing industry has performed well over the past five years, despite turbulent economic conditions. Although general clothing retailers have struggled with volatile consumer sentiment and subdued discretionary spending growth, the industry has benefited from strong demand for maternity wear from fashion-conscious consumers. While many women were historically content to make alterations to their existing clothes or purchase oversized clothing during their pregnancy, this has gradually changed in favour of purchasing specialised maternity wear apparel. In response to strong demand, a significant influx of retailers have entered the industry and introduced new product lines. As a result, industry revenue is expected to grow by an annualised 1.3%...

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What is the Maternity Wear Retailing industry?

The industry has moderate barriers to entry. Initial capital outlay and costs associated with establishing operations are relatively low. Market share concentration is low, and the industry is dominated by small players, allowing new entrants room to compete. There are also a large number of online-only stores operating in the industry, further reducing barriers to entry as the costs of starting up an online business are minimal. However, the industry is subject to a moderate level of competition as many maternity wear retailers sell similar products. The industry also faces external competition from general clothing retailers and department stores that provide larger sizes for women or maternity wear. New...

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Products & Brands

Major products in this industry
Maternity pants, jeans, shorts and skirts
Maternity dresses
Maternity tops, T-shirts, blouses and knits
Maternity undergarments and swimwear
Other maternity wear

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Major Markets

Globalisation & Trade

Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry

Major Companies

Operating Conditions

Capital Intensity

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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