Well worn: Changing consumer fashion preferences have benefited industry revenue

The Maternity Wear Retailing industry has performed well over the past five years, despite turbulent economic conditions. Although general clothing retailers have struggled with volatile consumer sentiment and subdued discretionary spending growth, the industry has benefited from strong demand for maternity wear from fashion-conscious consumers. While many women were historically content to make alterations to their existing clothes or purchase oversized clothing during their pregnancy, this has gradually changed in favour of purchasing specialised maternity wear apparel. In response to strong demand, a significant influx of retailers have entered the industry and introduced new product lines. As a result, industry revenue is expected to grow by an annualised 1.3%...read more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • The industry has benefited from strong demand from fashion-conscious consumers
  • Online maternity wear sales have exceeded traditional retail sales over the past five years
  • The number of females in the labour force will continue to grow, supporting the industry
  • Industry Report - Starting a New Business Chapter

    The industry has moderate barriers to entry. Initial capital outlay and costs associated with establishing operations are relatively low. Market share concentration is low, and the industry is dominated by small players, allowing new entrants room to compete. There are also a large number of online-only stores operating in the industry, further reducing barriers to entry as the costs of starting up an online business are minimal. However, the industry is subject to a moderate level of competition as many maternity wear retailers sell similar products. The industry also faces external competition from general clothing retailers and department stores that provide larger sizes for women or maternity wear. New...purchase to read more.

    Additional Insights for the Maternity Wear Retailing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Maternity Wear Retailing Industry are

  • Experienced work force
  • Production of goods currently favoured by the market
  • Having a clear market position
  • IBISWorld analysts also discuss how external factors such as Number of births and Real household disposable income in the Maternity Wear Retailing industry impact industry performance..

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    What's in this report

    What is the Maternity Wear Retailing Industry?

    Industry companies primarily retail maternity apparel, which is clothing designed to fit pregnant women. The industry includes the online stores of bricks-and-mortar retailers, as well as online-only maternity wear retailers. Department stores and other clothing retailers that are not primarily engaged in retailing maternity wear are excluded from the industry.

    Industry Products
  • Maternity pants, jeans, shorts and skirts
  • Maternity dresses
  • Maternity tops, T-shirts, blouses and knits
  • Maternity undergarments and swimwear
  • Other maternity wear
  • Industry Activities
  • Retailing maternity tops, shirts and blouses
  • Retailing maternity pants and jeans
  • Retailing maternity shorts and skirts
  • Retailing maternity dresses
  • Retailing maternity outerwear and suits
  • Retailing maternity undergarments
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Number of births
  • Real household disposable income
  • Consumer sentiment index
  • Demand from department stores
  • Females in the labour force

  • Current Performance
  • Profit
  • Industry participation
  • Competition
  • Chart: Revenue Growth

  • Industry Outlook
  • Industry participation
  • Technological developments
  • Competition
  • Table: Maternity Wear Retailing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Maternity Wear Retailing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Clothing Wholesaling
  • Courier Pick-up and Delivery Services
  • Retail Property Operators
  • Telecommunications Services
  • Women's and Girls' Wear Manufacturing

  • Products & Services
  • Maternity dresses
  • Maternity tops, T-shirts, blouses and knits
  • Maternity pants, jeans, shorts and skirts
  • Maternity undergarments and swimwear
  • Other maternity wear
  • Chart: Maternity Wear Retailing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 25 to 34
  • Consumers aged 35 to 39
  • Consumers aged 15 to 24
  • Consumers aged 40 and over
  • Chart: Major Market Segmentation for the Maternity Wear Retailing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Maternity Wear Retailing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Maternity Wear Retailing Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Maternity Wear Retailing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Maternity Wear Retailing Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • A store that has a physical shopfront from which it sells its products, as opposed to an online retailer that operates through a website.
  • Point Of Sale (Pos)
  • Equipment that incorporates a cash register with an electronic payment system to allow for instantaneous transactions.
  • Radio Frequency Identification (Rfid)
  • Wireless computer chips that track stock throughout the supply chain and contain information about products, such as source, destination and price.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Maternity Wear Retailing market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Maternity Wear Retailing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Maternity Wear Retailing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Maternity Wear Retailing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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