Smooth sailing: Rising foreign tourist numbers have kept industry performance shipshape

The Marine Sightseeing Tours industry provides sightseeing and scenic tour services along Australia's coastlines and waterways. Point-to-point travel services are not included in the industry. Tourists and travellers generally regard the industry's services as a discretionary part of planned holidays. Many industry participants operate expensive vessels and typically require licences to conduct tours across key tourism regions, such as the Great Barrier Reef. These factors mean that industry operators are largely reactive businesses and can struggle to adjust service provision in response to demand fluctuations.The industry has grown strongly over the past five years. Industry revenue is expected to rise at an annualised 5.2% over the five years through 2016-17, to reach $1.1...read more.

Industry Statistics & Market Size
Revenue
$1bn
Annual Growth 12-17
5.2%
Forecast Growth 17-22
Profit
Employment
10,127
Businesses
1,688
Market Share of Companies

Industry Threats & Opportunities

  • Lower fuel prices have helped lift industry profit margins over the past five years
  • Industry Report - Industry Investment Chapter

    The Marine Sightseeing Tours industry is characterised by a moderate level of capital intensity. In 2016-17, for every dollar paid as wages, $0.16 is estimated to be invested in capital. Industry vessels are a considerable outlay and have a short asset life compared with other transport vehicles, resulting in high depreciation costs. However, this is balanced out by the industry’s labour requirements, with employees performing key functions such as guiding tours, overseeing passenger safety, and providing instructional guidance to marine activities, such as snorkelling or diving on chartered vessels. Capital intensity has fallen over the past five years due to lower vessel replacement rates and wage growth...purchase to read more.

    Additional Insights for the Marine Sightseeing Tours Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Marine Sightseeing Tours Industry are

  • Proximity to key markets
  • Ability to pass on cost increases
  • Having a good reputation
  • IBISWorld analysts also discuss how external factors such as International travel to Australia and Total visitor nights in the Marine Sightseeing Tours industry impact industry performance..

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    What's in this report

    What is the Marine Sightseeing Tours Industry?

    Businesses in the industry operate water-based transport for scenic and sightseeing activities. Industry services are usually localised and generally include tour commentary. The industry excludes point-to-point water transport services such as ferries or cruise ships.

    Industry Products
  • Fishing and diving tours
  • Harbour sightseeing and other inland marine tours
  • Coastal marine sightseeing tours
  • Whale and dolphin watching tours
  • Industry Activities
  • Charter boat services
  • Harbour sightseeing and other inland marine transport
  • Coastal marine sightseeing tours
  • Whale and dolphin watching tours
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • International travel to Australia
  • Total visitor nights
  • International travel by Australians
  • World price of crude oil
  • Trade-weighted index

  • Current Performance
  • Industry competition
  • Rising profits
  • Tourism trends
  • Asian markets
  • Chart: Revenue Growth

  • Industry Outlook
  • Opportunities
  • Environmental concerns
  • Challenges
  • Profit and participation
  • Table: Marine Sightseeing Tours Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Marine Sightseeing Tours Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Travel Agency and Tour Arrangement Services
  • Consumers

  • Key Selling Industries
  • Boatbuilding and Repair Services
  • Navigation, Towage and Services to Water Transport
  • Petroleum Product Wholesaling
  • Sport and Camping Equipment Retailing

  • Products & Services
  • Fishing and diving tours
  • Coastal marine sightseeing tours
  • Harbour sightseeing and other inland marine tours
  • Whale and dolphin watching tours
  • Chart: Marine Sightseeing Tours Industry Products and Services Segmentation

  • Demand Determinants
  • Tourism
  • Australian dollar
  • Consumer sentiment

  • Major Markets
  • Domestic overnight trip tourists
  • Domestic daytrip tourists
  • Independent international tourists
  • International package tour tourists
  • Chart: Major Market Segmentation for the Marine Sightseeing Tours Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Marine Sightseeing Tours

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Marine Sightseeing Tours Industry

  • Industry Globalization
    South Pacific Connections Pty Ltd,
  • Table: South Pacific Connections Pty Ltd - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Marine Sightseeing Tours Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Marine Sightseeing Tours Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Bearing
  • The direction in which a marine vessel is heading in relation to another vessel. The direction is measured in degrees.
  • Commercial Vessel
  • Any marine craft, including boats and ships, used for the purpose of carrying out business activities or earning revenue.
  • Heading
  • The direction in which a marine vessel is travelling.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Marine Sightseeing Tours market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Marine Sightseeing Tours:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Marine Sightseeing Tours market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Marine Sightseeing Tours, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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