Marine Sightseeing Tours in Australia - Market Research Report

Marine Sightseeing Tours industry trends (2014-2019)

poll Average industry growth 2014–2019: 2.8%

The Marine Sightseeing Tours industry provides sightseeing and scenic tour services along Australia's coastlines and waterways. Point-to-point travel services are not included in the industry. Tourists and travellers generally regard the industry's services as a discretionary activity. Many industry participants operate expensive vessels and typically require licences to conduct tours across key tourism regions, such as the Great Barrier Reef. These factors mean that industry operators are largely reactive, and can struggle to adjust services in response to demand fluctuations. Industry revenue is expected to rise at an annualised 2.4% over the five years through 2019-20, to be worth $1.2 billion. This includes forecast growth of 1.7% in the current...
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Marine Sightseeing Tours industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Marine Sightseeing Tours industry is forecast to continue to grow over the next five years, supported by anticipated increases in domestic and international traveller numbers. Growing interest in Australia's natural marine scenery and rising public concerns over the health of the Great Barrier Reef are also expected to aid industry performance. As a result of these positive demand trends, industry revenue is forecast to rise at an annualised X.X% over the five years through XXX-XX, to $X.X billion. Opportunities According to Tourism Research Australia, inbound arrivals from China, India, Malaysia, Indonesia and Hong Kong are expected to be particularly strong over the next five years. Rising incomes in these countries and lower airfares will li...
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Marine Sightseeing Tours industry statistics

  • attach_money Market Size: $1bn
  • business Number of Businesses: 1,891
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 8,928

Biggest companies in the Marine Sightseeing Tours industry

The companies holding the largest market share in the Marine Sightseeing Tours in Australia industry include South Pacific Connections Pty Ltd.

  • pie_chart South Pacific Connections Pty Ltd Market Share: x.x%
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What is Marine Sightseeing Tours industry?

Industry Definition

Businesses in the industry operate water-based transport for scenic and sightseeing activities. Industry services are usually localised and generally include tour commentary. The industry excludes point-to-point water transport services such as ferries or cruise ships.

Industry Products and Services

  • Fishing and diving tours
  • Harbour sightseeing and other inland marine tours
  • Coastal marine sightseeing tours
  • Whale and dolphin watching tours
  • All Others

Industry Activities

  • Charter boat services
  • Harbour sightseeing and other inland marine transport
  • Coastal marine sightseeing tours
  • Whale and dolphin watching tours

Market research report - table of contents

Industry Definition

Businesses in the industry operate water-based transport for scenic and sightseeing activities. Industry services are usually localised and generally include tour commentary. The industry excludes point-to-point water transport services such as ferries or cruise ships.

Main Activities

  • Charter boat services
  • Harbour sightseeing and other inland marine transport
  • Coastal marine sightseeing tours
  • Whale and dolphin watching tours

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

International travel is a substitute for domestic travel. As industry firms rely on individuals travelling within Australia, rising international travel b...
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International travel by Australians
International travel to Australia
Total tourist visitor nights
Trade-weighted index

Current Performance

Rising profit
Tourism trends
Asian markets
 Chart: Revenue Growth

Industry Outlook

Environmental concerns
Challenges
Profit and participation
 Table: Marine Sightseeing Tours in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Marine Sightseeing Tours in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Travel Agency and Tour Arrangement Services in Australia
Consumers in Australia





Key Selling Industries

Boatbuilding and Repair Services in Australia
Petroleum Product Wholesaling in Australia
Sport and Camping Equipment Retailing in Australia
Navigation, Towage and Services to Water Transport in Australia



Products & Services

Industry companies provide marine tour services that focus on sightseeing and recreational activities. Recreational activities are water-based and are typ...
Independent international tourists
Domestic daytrip tourists
International package tour tourists



Demand Determinants

The industry provides marine tours and sightseeing services to domestic and international tourists. As a result, demand for industry services is highly re...
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Major Markets

Independent international tourists
Domestic daytrip tourists
International package tour tourists




 Chart: Major Market Segmentation for the Marine Sightseeing Tours in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Marine Sightseeing Tours industry is characterised by a low level of market share concentration. The industry is highly fragmented with many self-empl...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Marine Sightseeing Tours in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Marine Sightseeing Tours in Australia - Market Research Report Industry

Industry Globalization

South Pacific Connections Pty Ltd, trading as Quicksilver Group, is a foreign-owned company that operates cruises and marine tours. Quicksilver Group prim...
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Quicksilver

 Table: Quicksilver - financial performance

Capital Intensity

The Marine Sightseeing Tours industry is characterised by a low level of capital intensity. In 2019-20, for every dollar paid as wages, $0.12 is estimated...
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 Chart: Level of Capital Intensity for the Marine Sightseeing Tours in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Marine Sightseeing Tours in Australia Industry

Industry Revenue (2006-2026)
Industry Gross Product (2006-2026)
Establishments (2006-2026)
Businesses (2006-2026)
Employment (2006-2026)
Exports (2006-2026)
Imports (2006-2026)
Wages (2006-2026)
Domestic Demand (2006-2026)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

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This report on Marine Sightseeing Tours in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Marine Sightseeing Tours in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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