Fancy pants: Despite rising competition, demand for high-end goods supports revenue

The Lingerie Stores industry has grown weakly over the past five years. While consumer demand for necessities such as bras and underpants has continued, volatile consumer sentiment over the period has shifted consumer preference towards affordable basic lingerie items over more expensive and luxurious high-end products. The subsequent change in consumer buying patterns has constrained industry revenue growth, as consumers began shopping at large discount retailers, mass merchandisers and online sites, rather than specialist lingerie stores. Despite this factor, rising disposable incomes have supported consumer demand for lingerie from specialist retailers. As a result, industry revenue is forecast to rise at an annualised 1.1% over the five years through 2018-19, to $210.3 more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24

Industry Threats & Opportunities

  • Competition from department stores and online-only players has constrained revenue
  • The industry has faced greater pressure from other retailers such as discount department stores
  • Disposable income is expected to continue rising, supporting demand for luxury lingerie
  • Industry Report - Starting a New Business Chapter

    The industry has low barriers to entry and the trend is steady. Barriers to entry for new industry operators are like those for the broader Retail division, but low compared with other industry types in Australia. To run a successful enterprise or chains of stores an industry participant needs start-up capital. This will be required to rent and fit out a storefront. Then staff need to be hired and trained. Here the barriers are more significant, as staff at existing lingerie stores are often highly trained in fit and product lines. Given the intimate nature of fitting customers with industry products, staff need to be more skilled in customer service than in the related Clothing Retail industry.Access to marketable stock is an additional barrier to entry in Australia. Exi...purchase to read more.

    Additional Insights for the Lingerie Stores Industry

    IBISWorld has determined the most important Key Success Factors for the Lingerie Stores are:

  • Proximity to key markets
  • Establishment of brand names
  • Attractive product presentation
  • IBISWorld analysts also discuss how external factors such as Female population aged between 15 and 45 and Real household disposable income in the Lingerie Stores industry impact industry performance..

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    What's in this report

    What is the Lingerie Stores Industry?

    Industry operators primarily retail intimate apparel for women, including lingerie, bras and underwear. Industry products are purchased from manufacturers and wholesalers and then resold to consumers. Industry players may operate more than one retail store and may also have an online presence. Sales of lingerie by businesses that operate exclusively as online players are excluded from the industry.

    Industry Products
  • Bras
  • Underpants
  • Sports bras
  • Shapewear
  • Industry Activities
  • Retailing lingerie
  • Retailing intimate apparel
  • Retailing shapewear
  • Retailing sports bras
  • Retailing underwear
  • Retailing bras
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Female population aged between 15 and 45
  • Real household disposable income
  • Consumer sentiment index
  • Demand from online shopping

  • Current Performance
  • Operating landscape
  • Competition

    and profit

  • Chart: Revenue Growth

  • Industry Outlook
  • Retail environment
  • Growing competition
  • Store numbers

    and profit

  • Table: Lingerie Stores Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Lingerie Stores Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Clothing Wholesaling
  • Leather and Leather Substitute Product Manufacturing
  • Sleepwear, Underwear and Infant Clothing Manufacturing

  • Products & Services
  • Bras
  • Underpants
  • Sports bras
  • Shapewear
  • Other
  • Chart: Lingerie Stores Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged 55 and over
  • People aged 15 to 34
  • People aged 35 to 54
  • Chart: Major Market Segmentation for the Lingerie Stores Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Rent
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Lingerie Stores

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Lingerie Stores Industry

  • Industry Globalization
    BB Retail Capital Pty Limited, Cotton On Clothing Pty Ltd, Hanes Australasia Limited, Bendon Holdings Pty Limited,
  • Table: BB Retail Capital Pty Limited - financial performance
  • Table: Cotton On Clothing Pty Ltd - financial performance
  • Table: Hanes Australasia Limited - financial performance
  • Table: Bendon Holdings Pty Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Lingerie Stores Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Lingerie Stores Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • Female intimate apparel or undergarments.
  • Luxury Product
  • An up-market item that is considered trendy and highly fashionable. Luxury products are generally purchased at a premium.
  • Shapewear
  • Foundation garments worn to mould and shape the body into a desired shape for aesthetic or medical purposes.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Lingerie Stores market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Lingerie Stores:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Lingerie Stores market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Lingerie Stores, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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