Targeted tours: An increasingly competitive environment leads to more personalised services

Inbound tour operators primarily arrange and assemble travel packages, combining various domestic tourism products such as accommodation, transport, scenic tours and meals. These packages are onsold to overseas travel wholesalers and retailers, and are subsequently purchased by international travellers. Industry revenue is largely tied to the number of inbound tourists visiting Australia. Over the past five years, the depreciation of the Australian dollar and cheaper airfares have benefited local inbound tour operators through increases in international travel to Australia. In particular, visitor numbers from increasingly affluent Asian countries such as China are rising strongly, boosting demand for packaged tours. Industry revenue is expected to increase at an annualised more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24
Market Share of Companies

Industry Threats & Opportunities

  • Depreciation of the Australian dollar and cheaper airfares have led to higher visitor numbers
  • The prevalence of metasearch websites makes it easy for overseas consumers to compare prices
  • Strong GDP growth in China will likely encourage Chinese households to spend on overseas travel
  • Industry Report - Industry SWOT Analysis Chapter

    The Inbound Tour Operators industry is in the growth phase of its life cycle. Industry value added, which measures an industry's contribution to the overall economy, is forecast to grow at an annualised 3.3% over the 10 years through 2023-24. This represents an outperformance compared with the overall economy, with real GDP projected to grow at an annualised 2.7% over the same period.Competition in the industry is fierce. Operators compete with each other and with related industries for tourist dollars. This competition is exacerbated by the presence of online sales platforms like Expedia. While inbound tour operators once worked together with these platforms to facilitate sales, companies like Expedia are increasingly seeking to sell directly to customers, avoiding commissions. As ...purchase to read more.

    Additional Insights for the Inbound Tour Operators Industry

    IBISWorld has determined the most important Key Success Factors for the Inbound Tour Operators are:

  • Ability to vary services to suit different needs
  • Having a good reputation
  • Access to the latest available and most efficient technology and techniques
  • IBISWorld analysts also discuss how external factors such as International travel to Australia and Trade-weighted index in the Inbound Tour Operators industry impact industry performance..

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    What's in this report

    What is the Inbound Tour Operators Industry?

    Industry players package multi-day tour products, combining accommodation, guides, transport and other travel-related services. Industry players then onsell these packages to overseas travel wholesalers and retail travel agents to earn a commission. The industry does not include wholesalers that assemble and sell travel packages to domestic travel agents.

    Industry Products
  • Transport
  • Meals
  • Accommodation
  • Industry Activities
  • Arranging and assembling tours
  • Tour wholesaling to international travelrs
  • Tour wholesaling to international travel agents
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • International travel to Australia
  • Trade-weighted index
  • International tourist visitor nights
  • GDP of mainland China

  • Current Performance
  • Revenue and profitability
  • Consumer demand
  • Niche services
  • Chart: Revenue Growth

  • Industry Outlook
  • Tourism opportunities
  • Industry participation
  • Challenges ahead
  • Table: Inbound Tour Operators Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Inbound Tour Operators Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • International Consumers

  • Key Selling Industries
  • Caravan Parks and Camping Grounds
  • Holiday Houses, Flats and Hostels
  • Hotels and Resorts
  • Interurban and Rural Bus Transport
  • Urban Bus and Tramway Transport
  • Water Passenger Transport

  • Products & Services
  • Transport
  • Accommodation
  • Meals
  • Other
  • Chart: Inbound Tour Operators Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Other inbound travellers
  • Chinese travellers
  • American travellers
  • Japanese travellers
  • British travellers
  • Chart: Major Market Segmentation for the Inbound Tour Operators Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Inbound Tour Operators

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Inbound Tour Operators Industry

  • Industry Globalization
    Helloworld Travel Limited,
  • Table: Helloworld Travel Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Inbound Tour Operators Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Inbound Tour Operators Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • A traveller who is often young and on a small budget.
  • Metasearch Website
  • A website designed to quickly compare travel services and packages.
  • Package Tours
  • A holiday where multiple components of the trip are provided at an inclusive price.
  • Travel Service Provider
  • A firm that provides either an accommodation, transport or tour service.
  • Travel Website
  • A website dedicated to travel, which may feature reviews, blogs, travel ideas and recommendations.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Inbound Tour Operators market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
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    This report on Inbound Tour Operators:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Inbound Tour Operators market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Inbound Tour Operators, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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