Inbound Tour Operators in Australia - Market Research Report

Inbound Tour Operators industry trends (2014-2019)

poll Average industry growth 2014–2019: 9.7%

Inbound tour operators primarily arrange and assemble travel packages, combining various domestic tourism products such as accommodation, transport, scenic tours and meals. These packages are onsold to overseas travel wholesalers and retailers, and are subsequently purchased by international travellers. Industry revenue is largely tied to the number of inbound tourists visiting Australia. Over the past five years, the depreciation of the Australian dollar and cheaper airfares have benefited local inbound tour operators through increases in international travel to Australia. In particular, visitor numbers from increasingly affluent Asian countries such as China are rising strongly, boosting demand for packaged tours. Industry revenue is expected to in...
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Inbound Tour Operators industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Inbound Tour Operators industry is projected to grow over the next five years. International demand for Australian tourism is anticipated to expand, driven by a likely continuation of low airfares and ongoing government initiatives to promote Australia as an international tourist destination. Industry players will likely continue establishing their presence in overseas markets among foreign travel agencies and travel consolidators, particularly in key growing areas such as Asia. In addition, expected strong GDP growth in China is likely to increase the amount of income Chinese households have to spend on discretionary items such as overseas travel. As Chinese travellers are the largest users of package tours assembled by the industry, this trend...
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Inbound Tour Operators industry statistics

  • business Number of Businesses: 344
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 3,168

Biggest companies in the Inbound Tour Operators industry

The companies holding the largest market share in the Inbound Tour Operators in Australia industry include Helloworld Travel Limited.

  • pie_chart Helloworld Travel Limited Market Share: x.x%
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What is Inbound Tour Operators industry?

Industry Definition

Industry players package multi-day tour products, combining accommodation, guides, transport and other travel-related services. Industry players then onsell these packages to overseas travel wholesalers and retail travel agents to earn a commission. The industry does not include wholesalers that assemble and sell travel packages to domestic travel agents.

Industry Products and Services

  • Transport
  • Meals
  • Accommodation
  • Other
  • All Others

Industry Activities

  • Arranging and assembling tours
  • Tour wholesaling to international travel wholesalers
  • Tour wholesaling to international travel agents

Market research report - table of contents

Industry Definition

Industry players package multi-day tour products, combining accommodation, guides, transport and other travel-related services. Industry players then onsell these packages to overseas travel wholesalers and retail travel agents to earn a commission. The industry does not include wholesalers that assemble and sell travel packages to domestic travel agents.

Main Activities

  • Arranging and assembling tours
  • Tour wholesaling to international travel wholesalers
  • Tour wholesaling to international travel agents

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

International visitors to Australia are often unfamiliar with the country and book tours pre-packaged by inbound tour operators. A rise in the number of f...
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International travel to Australia
Trade-weighted index
International tourist visitor nights
GDP of mainland China

Current Performance

Consumer demand
Niche services
 Chart: Revenue Growth

Industry Outlook

Industry participation
Challenges ahead
 Table: Inbound Tour Operators in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Inbound Tour Operators in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

International Consumers






Key Selling Industries

Interurban and Rural Bus Transport in Australia
Urban Bus and Tramway Transport in Australia
Hotels and Resorts in Australia
Caravan Parks and Camping Grounds in Australia
Holiday Houses, Flats and Hostels in Australia
Water Passenger Transport in Australia

Products & Services

Players in the Inbound Tour Operators industry arrange and assemble package tours. Packages typically include domestic accommodation, meals, sightseeing a...
Chinese travellers
American travellers
Japanese travellers
British travellers


Demand Determinants

Demand for the industry's services is influenced by several factors, including the strength of the Australian dollar, the level of international travel to...
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Major Markets

Chinese travellers
American travellers
Japanese travellers
British travellers



 Chart: Major Market Segmentation for the Inbound Tour Operators in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Inbound Tour Operators industry has low market share concentration. The four largest operators account for less than 40% of industry revenue in 2018-1...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Inbound Tour Operators in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Inbound Tour Operators in Australia - Market Research Report Industry

Industry Globalization

Helloworld Travel Limited is a publicly listed Australian company that provides travel packages and operates a franchise travel agent network. The firm op...
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Helloworld

 Table: Helloworld - financial performance

Capital Intensity

The Inbound Tour Operators industry is characterised by low capital intensity, with most operations significantly labour-oriented. As a result, for every ...
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 Chart: Level of Capital Intensity for the Inbound Tour Operators in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Inbound Tour Operators in Australia Industry

Industry Revenue (2007-2025)
Industry Gross Product (2007-2025)
Establishments (2007-2025)
Businesses (2007-2025)
Employment (2007-2025)
Exports (2007-2025)
Imports (2007-2025)
Wages (2007-2025)
Domestic Demand (2007-2025)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

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This report on Inbound Tour Operators in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Inbound Tour Operators in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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