Home run: Pricing deflation has contributed to higher margins for operators

IBISWorld’s Home Appliance Rental market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.


Industry Threats & Opportunities

  • Appliance pricing deflation has reduced the price of imported home appliances
  • The industry enables people on tight budgets to access home appliances
  • Slower revenue growth over the next five years will be due to continued price deflation

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    Industry Analysis & Industry Trends

    The Home Appliance Rental industry has performed well over the past five years. As living standards have increased and more people have looked to enhance their lifestyles with the latest and most innovative consumer products, demand for home appliances has grown. Appliance pricing deflation has reduced the price of imported home appliances, enabling more consumers to purchase kitchen, laundry and home electrical goods. However, some people are unable or unwilling to buy these products outright due to lower incomes, high debt or an aversion to purchasing depreciating goods. Instead, these people prefer to rent home appliances from the industry.

    The industry rents out an extensive range of home appliances to consumers in various market segments...

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    What is the Home Appliance Rental industry?

    The industry has a moderate level of concentration, with the four largest home appliance rental companies expected to account for more than 40% of industry revenue in 2017-18. In particular, a large share of the industry's revenue is generated by the two largest players: Thorn Group and Mr Rental. Combined, the two companies are estimated to account for 32.1% of industry revenue in the current year. These two companies also account for a large number of the industry's establishments, with stores located across Australia.

    The industry's concentration level has increased over the past five years. Thorn Group has expanded through new store openings and higher sales, leading to increased market share. Mr Rental has grown through franchising and sales growth. IBI...

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    Additional Insights for the Home Appliance Rental Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Home Appliance Rental Industry are

  • Having a wide and expanding product range
  • Ability to provide goods/services in diverse locations
  • Ability to carry out credit checks on clients
  • IBISWorld analysts also discuss how external factors such as Demand from domestic appliance retailing and Household debt to assets ratio in the Home Appliance Rental industry impact industry performance..

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    Products & Brands

    Major products in this industry
    Home entertainment appliance rentals
    Other appliance rentals
    Laundry appliance rentals
    Kitchen appliance rentals
    Post-rental home appliance sales
    Examples of brands in this Industry
    Mr Rental
    Radio Rentals

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Demand from domestic appliance retailing
  • Household debt to assets ratio
  • Trade-weighted index
  • Demand from domestic appliance repair and maintenance
  • Number of households

  • Current Performance
  • Industry scope
  • Revenue growth
  • Profit growth
  • Industry consolidation
  • Chart: Revenue Growth

  • Industry Outlook
  • Revenue growth
  • Further profit growth
  • New firms
  • Table: Home Appliance Rental Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Home Appliance Rental Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Commercial Vehicle Wholesaling
  • Computer and Computer Peripheral Wholesaling
  • Domestic Appliance Repair and Maintenance
  • Household Appliance Wholesaling

  • Products & Services
  • Kitchen appliance rentals
  • Home entertainment appliance rentals
  • Laundry appliance rentals
  • Post-rental home appliance sales
  • Other appliance rentals
  • Chart: Home Appliance Rental Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 35 to 44
  • Consumers aged 24 and younger
  • Consumers aged 45 to 54
  • Consumers aged 25 to 34
  • Consumers aged 55 to 64
  • Consumers aged 64 and older
  • Chart: Major Market Segmentation for the Home Appliance Rental Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Finance leases
  • Depreciation
  • Wages
  • Rent
  • Purchases
  • Utilities
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Home Appliance Rental

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Home Appliance Rental Industry

  • Industry Globalization
    Major Companies
    Thorn Group LimitedMr Rental Ltd
  • Table: Thorn Group Limited - financial performance
  • Table: Mr Rental Ltd - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Home Appliance Rental Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Home Appliance Rental Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Computerised Inventory Tracking
  • A system that allows firms to manage rental stock use, monitor popular products, carry out database queries and manage inventory effectively.
  • Leasing
  • An agreement between a leasing company and a client where the client takes ownership of the home appliances at the end of the lease period after payment of a pre-determined residual value.
  • Rental-Purchase Agreement
  • A type of flexible purchase agreement that allows a customer to take ownership of home appliances after an agreed-upon rental period.
  • Renting
  • An agreement between a rental company and a client where the client chooses to return the home appliances at the end of the rental period, or purchase the appliances outright.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Home Appliance Rental:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Home Appliance Rental market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Home Appliance Rental, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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