Frozen Pizza Production in Australia - Market Research Report

Frozen Pizza Production industry trends (2014-2019)

poll Average industry growth 2014–2019: -3.4%

Demand for frozen pizza has cooled over the past five years. Despite ongoing product innovation to increase the customer base, intense external competition pressures have constrained revenue for the Frozen Pizza Production industry. Industry revenue is expected to contract by an annualised 3.8% over the five years through 2019-20, to $152.5 million. This is despite estimated growth of 1.3% in the current year, driven by the ongoing rollout of new pizza flavours, crust styles and gourmet offerings. The industry's biggest challenge is the perception of pizza as unhealthy food. In response, the industry has been creating new gourmet and healthier product lines, in addition to specialised dietary requirements frozen pizzas, including those made with glu...
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Frozen Pizza Production industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

Over the next five years, operators in the Frozen Pizza Production industry are projected to continue facing many challenges, including growth in health consciousness and increased product substitution with other ready-made meals. However, product innovation is anticipated to continue being one area of growth for the industry over the next five years, as players develop new premium or healthier products to increase consumer bases and overcome negative consumer perceptions. Increasingly hectic lifestyles will also allow industry operators to appeal to time-poor consumers with a range of convenience products such as microwaveable pizzas and on-the-go meals. Relative to Europe, household penetration rates for frozen pizza remain relatively low in Austra...
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Frozen Pizza Production industry statistics

  • attach_money Market Size: $151m
  • business Number of Businesses: 52
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 385

Biggest companies in the Frozen Pizza Production industry

The companies holding the largest market share in the Frozen Pizza Production in Australia industry include McCain Foods (Aust) Pty Ltd.

  • pie_chart McCain Foods (Aust) Pty Ltd Market Share: x.x%
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What is Frozen Pizza Production industry?

Industry Definition

The industry produces frozen pizzas that are distributed to grocery wholesalers, supermarkets and retail food stores.

Industry Products and Services

  • Family pizzas
  • Thin-crust pizzas
  • Snack pizzas
  • Gourmet pizzas
  • All Others

Industry Activities

  • General pizza production
  • Gourmet pizza production
  • Mini pizza production
  • Specialty pizza production

Market research report - table of contents

Industry Definition

The industry produces frozen pizzas that are distributed to grocery wholesalers, supermarkets and retail food stores.

Main Activities

  • General pizza production
  • Gourmet pizza production
  • Mini pizza production
  • Specialty pizza production

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Supermarkets and grocery stores are the largest industry market, as they stock major players' products. The rise of private-label products has increased d...
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Demand from supermarkets and grocery stores
Health consciousness
Total full-time workforce
Real household disposable income

Current Performance

Product innovation
Competition and technology
 Chart: Revenue Growth

Industry Outlook

Industry dynamics
 Table: Frozen Pizza Production in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Frozen Pizza Production in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Soft Drink and Pre-Packaged Food Wholesaling in Australia
Supermarkets and Grocery Stores in Australia
Convenience Stores in Australia




Key Selling Industries

Flour and Grain Mill Product Manufacturing in Australia
Meat, Poultry and Smallgoods Wholesaling in Australia
Dairy Produce Wholesaling in Australia
Fruit and Vegetable Wholesaling in Australia



Products & Services

The number of industry products has been slowly expanding over the past decade, as frozen pizza producers have tried to increase market share and grow the...
Wholesalers
Convenience stores
Food services companies
Export markets


Demand Determinants

Demand for frozen pizza production is driven to a considerable extent by demand from downstream buyers. This includes supermarkets, wholesalers, convenien...
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Major Markets

Wholesalers
Convenience stores
Food services companies
Export markets



 Chart: Major Market Segmentation for the Frozen Pizza Production in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The industry has a moderate level of market share concentration, reflecting the dominant position held by McCain which is expected to account for over 60%...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Frozen Pizza Production in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Frozen Pizza Production in Australia - Market Research Report Industry

Industry Globalization

Founded in 1956, McCain Foods is a Canadian food production company that employs 21,000 people globally and is the world's largest producer of frozen pota...
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McCain Foods

 Table: McCain Foods - financial performance

Capital Intensity

The Frozen Pizza Production industry has a moderate level of capital intensity. Over the past five years, the level of capital intensity has increased, as...
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 Chart: Level of Capital Intensity for the Frozen Pizza Production in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Frozen Pizza Production in Australia Industry

Industry Revenue (2007-2026)
Industry Gross Product (2007-2026)
Establishments (2007-2026)
Businesses (2007-2026)
Employment (2007-2026)
Exports (2007-2026)
Imports (2007-2026)
Wages (2007-2026)
Domestic Demand (2007-2026)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Frozen Pizza Production industry?

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This report on Frozen Pizza Production in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Frozen Pizza Production in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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