Thawing out: Health awareness prompts industry innovation to shed unhealthy image

The Frozen Pizza Production market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.


Industry Analysis & Industry Trends

Demand for frozen pizza has cooled over the past five years. Despite ongoing product innovation to increase the customer base, intense external competition pressures has constrained revenue growth for the Frozen Pizza Production industry, reducing the average price and profit margins. Industry revenue is expected to grow by a weak 0.7% annualised over the five years through 2016-17, to be worth $175.5 million. This includes meagre 0.3% growth in 2016-17.

The greatest challenge for the industry is pizza being perceived as unhealthy junk food. In response, the industry has been creating new gourmet and healthier product lines, as well as introducing specialised dietary requirements frozen pizzas...

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What is the Frozen Pizza Production industry?

The Frozen Pizza Production industry is in a mature phase of its life cycle. The industry's value added contribution to the overall economy is forecast to increase at an annualised 0.6% over the 10 years through 2021-22, lagging that of the general economy with GDP growth forecast to equate to 2.6% annualised. This is indicative of an industry in its mature life cycle phase with its performance below that of the wider economy.

Other indications of this include falling establishment numbers as consolidation and increased market competition push out many of the smaller producers. Technology changes within the industry have been minimal and are primarily concerned with the automation of processing for production, as is the case for many manufacturing industries. Con...

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Products & Brands

Major products in this industry
Family pizzas
Thin-crust pizzas
Snack pizzas
Gourmet pizzas
Examples of brands in this Industry
Papa Giuseppi's

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Major Markets

Globalisation & Trade

Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry

Major Companies

Operating Conditions

Capital Intensity

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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