Small fry: Strong competition from alternative fast foods is forcing shops to exit the industry

The Fish and Chip Shops industry has struggled over the past five years due to strong and increasing competition. Consumers have access to a greater range of takeaway options than ever before, with traditional takeaway establishments, such as fish and chip shops, losing market share to alternative fast-food meal options such as burger franchises, sandwich bars and other takeaway operators. Rising health consciousness in Australia has also deterred some consumers from purchasing traditional fish and chips due to its high fat content and deep-fried cooking preparation. As a result, industry revenue is expected to decrease at an annualised 1.9% over the five years through 2017-18, to total $796.0 million. This includes an anticipated decline of more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Rising health consciousness has deterred consumers from purchasing traditional fish and chips
  • Many fish and chip shops are adjusting their menus to include healthier options like salads
  • Competition from other takeaway options will continue to draw consumers away from the industry
  • Industry Report - Industry SWOT Analysis Chapter

    The Fish and Chip Shops industry is in the decline stage of its life cycle. Industry value added, which measures the industry's contribution to the overall economy, is forecast to fall at an annualised 2.2% over the 10 years through 2022-23. In contrast, the Australian economy's GDP is forecast to grow at an annualised rate of 2.6% over the same period. This underperformance indicates that the industry is growing at a slower pace than the overall economy.The industry is struggling to maintain sales, as competition and changing consumer tastes continue to constrain growth. While industry operators have increased their ranges of healthier meal options and adopted low-oil air fryers, fish and chip shops have yet to shake off their unhealthy reputation. Ind...purchase to read more.

    Additional Insights for the Fish and Chip Shops Industry

    IBISWorld has determined the most important Key Success Factors for the Fish and Chip Shops are:

  • Effective cost controls
  • Marketing of differentiated products
  • Ability to control stock on hand
  • IBISWorld analysts also discuss how external factors such as Consumer sentiment index and Health consciousness in the Fish and Chip Shops industry impact industry performance..

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    What's in this report

    What is the Fish and Chip Shops Industry?

    Industry companies primarily supply fish and chips for immediate consumption. Customers order or select food items and pay prior to eating. Food is usually provided in takeaway containers or packaging, and is either consumed on the premises in limited seating facilities, taken away by the customer or delivered to the purchaser’s address.

    Industry Products
  • Fish and seafood
  • Chips
  • Beverages
  • Burgers & other food
  • Industry Activities
  • Fish and chip shop operation
  • Takeaway fish and seafood retailing
  • Hot chips retailing
  • Burger retailing
  • Beverages retailing
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Consumer sentiment index
  • Health consciousness
  • Median age of the population
  • Real household discretionary income

  • Current Performance
  • Consumer trends
  • Competition
  • Innovation
  • Profit and participation
  • Chart: Revenue Growth

  • Industry Outlook
  • Competition
  • Consumer demand
  • Profit and participation
  • Table: Fish and Chip Shops Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Fish and Chip Shops Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Fish and Seafood Wholesaling
  • Fruit and Vegetable Wholesaling
  • General Line Grocery Wholesaling
  • Meat, Poultry and Smallgoods Wholesaling
  • Soft Drink and Pre-Packaged Food Wholesaling

  • Products & Services
  • Fish and seafood
  • Burgers & other food
  • Chips
  • Beverages
  • Chart: Fish and Chip Shops Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged 25 to 34
  • People aged 45 to 54
  • People aged 15 to 24
  • People aged 35 to 44
  • People aged 55 to 64
  • People aged 65 years and over
  • Chart: Major Market Segmentation for the Fish and Chip Shops Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Rent
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Fish and Chip Shops

  • Basis of Competition
  • Internal
  • External

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Fish and Chip Shops Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Fish and Chip Shops Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Fish and Chip Shops Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Air Frying
  • Oil-free frying using hot air.
  • Franchise
  • Permission granted by a brand owner to a franchisee to sell the brand's products.
  • Traditional Fast Food
  • Takeaway food including burgers, pizza, chicken, fish and chips, pies, sausage rolls and pasties.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Fish and Chip Shops market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Fish and Chip Shops:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Fish and Chip Shops market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Fish and Chip Shops, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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