Small fry: Strong competition from alternative fast foods is forcing shops to exit the industry

IBISWorld’s Fish and Chip Shops market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.


Industry Threats & Opportunities

  • Rising health consciousness has deterred consumers from purchasing traditional fish and chips
  • Many fish and chip shops are adjusting their menus to include healthier options like salads
  • Competition from other takeaway options will continue to draw consumers away from the industry

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    Industry Analysis & Industry Trends

    The Fish and Chip Shops industry has struggled over the past five years, with competition representing the main challenge for operators. Consumers are exposed to a greater range of takeaway options than ever before, with traditional takeaway establishments, such as fish and chip shops, losing market share to alternative fast-food meal options such as burger franchises, sandwich bars and ethnic takeaway operators. Rising health consciousness in Australia has also deterred some consumers from purchasing traditional fish and chips due to their high fat content and deep fried cooking preparation. As a result, industry revenue is expected to decrease at an annualised 0.8% over the five years through 2016-17, to total $657.9 million. In 2016-17, industry revenue is anticipated to fall by...

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    What is the Fish and Chip Shops industry?

    The industry has minimal barriers to entry. The relatively low start-up costs involved in entering the industry, together with low technological change and high fragmentation make it easier for operators to enter the industry and gain sustainable market share.

    The high level of competition in the industry may pose a barrier to new entrants. Due to the relatively low value of industry goods, consumers are typically unwilling to travel long distances to industry operators. Additionally, a large share of industry sales are taken away and eaten in the home, which discourages longer distance travel. As a result, fish and chip stores tend to be small, with many geographic areas saturated. Thi...

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    Additional Insights for the Fish and Chip Shops Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Fish and Chip Shops Industry are

  • Effective cost controls
  • Marketing of differentiated products
  • Ability to control stock on hand
  • IBISWorld analysts also discuss how external factors such as Real household discretionary income and Domestic price of fish and other seafood in the Fish and Chip Shops industry impact industry performance..

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    Products & Brands

    Major products in this industry
    Fish and seafood
    Burgers & other food

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Real household discretionary income
  • Domestic price of fish and other seafood
  • Health consciousness
  • Median age of the population
  • Consumer sentiment index

  • Current Performance
  • Consumer trends
  • Competition
  • Innovation
  • Profit and participation
  • Chart: Revenue Growth

  • Industry Outlook
  • Competition
  • Consumer demand
  • Profit and participation
  • Table: Fish and Chip Shops Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Fish and Chip Shops Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Fish and Seafood Wholesaling
  • Fruit and Vegetable Wholesaling
  • General Line Grocery Wholesaling
  • Meat, Poultry and Smallgoods Wholesaling
  • Soft Drink and Pre-Packaged Food Wholesaling

  • Products & Services
  • Fish and seafood
  • Burgers & other food
  • Chips
  • Beverages
  • Chart: Fish and Chip Shops Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged 45 to 54
  • People aged 35 to 44
  • People aged 15 to 24
  • People aged 25 to 34
  • People aged 55 to 64
  • People aged 65 years and over
  • Chart: Major Market Segmentation for the Fish and Chip Shops Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Fish and Chip Shops

  • Basis of Competition
  • Internal
  • External

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Fish and Chip Shops Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Fish and Chip Shops Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Fish and Chip Shops Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Air Frying
  • Oil-free frying using hot air instead of heat oil to fry food.
  • Franchise
  • An agreement granted by a brand owner to operate individual establishments under the one brand.
  • Traditional Fast Food
  • Takeaway food including burgers, pizza, chicken, fish and chips, pies, sausage rolls and pasties.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Fish and Chip Shops:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Fish and Chip Shops market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Fish and Chip Shops, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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