The need for speed: The recent entry of several global brands has reduced domestic firms' growth

Fast fashion products have increasingly made their way into consumers' wardrobes over the past five years. The Fast Fashion industry's revenue is expected to grow at an annualised 19.5% over the five years through 2017-18, to $1.8 billion. The rising popularity of social media and online shopping has exposed more consumers to the latest designer fashions, fuelling their desire for new styles on demand and contributing to a projected 6.3% in rise in current year industry revenue.Weak consumer sentiment and subdued disposable income growth over the past five years have prompted many consumers to look for cheaper clothing alternatives. This trend has contributed to the popularity of fast fashion stores, due to their ability to offer low prices and constantly updated product more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23

Industry Threats & Opportunities

  • Industry retailers take trends straight from catwalks and can respond quickly to changes in demand
  • Fast fashion stores typically receive new items multiple times a week, encouraging ongoing demand
  • Ongoing demand for the latest fashion-forward styles and designs is expected to drive sales
  • Industry Report - Industry Products Chapter

    Most retailers in the Fast Fashion industry sell a variety of products. Global players like Zara and H&M, and local industry giant Cotton On, sell a range of clothing, footwear and accessories for women, men, children and infants, along with homewares and stationery products. Other fast fashion retailers cater to specific markets and age groups.Women's clothingWomen's fashion and apparel is by far the largest industry product segment. Fast fashion generally holds greater appeal to women, and some industry operators exclusively sell women's clothing, such as Fast Future Brands' Valleygirl and TEMT. The...purchase to read more.

    Additional Insights for the Fast Fashion Industry

    IBISWorld has determined the most important Key Success Factors for the Fast Fashion are:

  • Ability to control stock on hand
  • Having a clear market position
  • Production of goods currently favoured by the market
  • IBISWorld analysts also discuss how external factors such as Real household disposable income and Trade-weighted index in the Fast Fashion industry impact industry performance..

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    What's in this report

    What is the Fast Fashion Industry?

    Industry firms provide the latest fashion styles at affordable prices. Fast fashion retailers typically take trends from runway shows and deliver them as new collections for mass consumption. Industry operators have short production and distribution lead times, which enables them to adapt their product range to current and emerging trends in as little as two weeks.

    Industry Products
  • Men's clothing
  • Women's clothing
  • Children's and infants' clothing
  • Accessories and footwear
  • Industry Activities
  • Fast fashion clothing retailing
  • Fast fashion accessory retailing
  • Fast fashion footwear retailing
  • Fast fashion swimwear retailing
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Real household disposable income
  • Trade-weighted index
  • Consumer sentiment index
  • Demand from department stores
  • Public concerns over environmental issues
  • World price of cotton

  • Current Performance
  • Fast and affordable
  • Industry structure
  • Profit
  • Chart: Revenue Growth

  • Industry Outlook
  • Store trends
  • Profit
  • Industry concerns
  • Table: Fast Fashion Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Fast Fashion Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Clothing Wholesaling
  • Knitted Product Manufacturing
  • Leather and Leather Substitute Product Manufacturing
  • Men's and Boys' Wear Manufacturing
  • Tailoring and Clothing Accessories Manufacturing
  • Women's and Girls' Wear Manufacturing

  • Products & Services
  • Women's clothing
  • Men's clothing
  • Children's and infants' clothing
  • Accessories and footwear
  • Chart: Fast Fashion Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged 15 to 34 years
  • People aged 35 to 54 years
  • People aged 55 years and over
  • Chart: Major Market Segmentation for the Fast Fashion Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Rent
  • Wages
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs Fast Fashion

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Fast Fashion Industry

  • Industry Globalization
    Cotton On Clothing Pty Ltd, H&M Hennes & Mauritz Pty Limited, Group Zara Australia Pty Limited, Uniqlo Australia Pty Ltd, Fast Future Brands Pty Ltd, Next Athleisure Pty Limited,
  • Table: Cotton On Clothing Pty Ltd - financial performance
  • Table: H&M Hennes & Mauritz Pty Limited - financial performance
  • Table: Group Zara Australia Pty Limited - financial performance
  • Table: Uniqlo Australia Pty Ltd - financial performance
  • Table: Fast Future Brands Pty Ltd - financial performance
  • Table: Next Athleisure Pty Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Fast Fashion Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Fast Fashion Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Fashion-Forward Clothing
  • Clothing that is fashionable and reflects current trends set by the market.
  • Point Of Sale (Pos)
  • Technology that incorporates a cash register with an electronic payment system to allow instantaneous transactions through one device.
  • Radio Frequency Identification (Rfid)
  • Wireless computer chips that can track products through the supply chain and contain information about source, destination and price.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Fast Fashion market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Fast Fashion:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Fast Fashion market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Fast Fashion, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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