Fast Fashion in Australia - Market Research Report

Fast Fashion industry trends (2014-2019)

poll Average industry growth 2014–2019: 11.8%

Products retailed by the Fast Fashion industry have increasingly made their way into consumers' wardrobes over the past five years. Industry revenue is expected to grow at an annualised 11.8% over the five years through 2018-19, to $2.1 billion. The rising popularity of social media and online shopping has exposed more consumers to the latest designer fashions, fuelling demand for new styles and contributing to anticipated revenue growth of 4.4% in the current year. Largely negative consumer sentiment and subdued disposable income growth over the past five years have prompted many consumers to look for cheaper clothing alternatives. These trends have contributed to the industry's strong growth over the period, as fast fashion stores offer both low p...
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Fast Fashion industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The influx of international fast fashion retailers into Australia is projected to continue driving industry growth over the next five years. Greater demand from consumers who have been exposed to global brands when travelling overseas is anticipated to provide international labels with the confidence to pursue expansion in Australia over the period. Following the lead of Japanese retailing giant Uniqlo, more retailers from Asia will likely open local stores over the next five years as they reach saturation in other markets. Persistent consumer demand for the latest fashion-forward styles and rising disposable incomes are forecast to drive sales in new and existing stores across the industry over the period. Consumer sentiment is projected to remain l...
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Fast Fashion industry statistics

  • attach_money Market Size: $2bn
  • business Number of Businesses: 776
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 10,364

Biggest companies in the Fast Fashion industry

The companies holding the largest market share in the Fast Fashion in Australia industry include Cotton On Clothing Pty Ltd, H&M Hennes & Mauritz Pty Limited, Group Zara Australia Pty Limited, Uniqlo Australia Pty Ltd and Fast Future Brands Pty Ltd.

  • pie_chart Cotton On Clothing Pty Ltd Market Share: x.x%
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  • pie_chart H&M Hennes & Mauritz Pty Limited Market Share: x.x%
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  • pie_chart Group Zara Australia Pty Limited Market Share: x.x%
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  • pie_chart Uniqlo Australia Pty Ltd Market Share: x.x%
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  • pie_chart Fast Future Brands Pty Ltd Market Share: x.x%
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What is Fast Fashion industry?

Industry Definition

Industry firms provide the latest fashion styles at affordable prices. Fast fashion retailers typically take trends from runway shows and deliver them as new collections for mass consumption. Industry operators have short production and distribution lead times, which enables them to adapt their product range to current and emerging trends in as little as two weeks.

Industry Products and Services

  • Men's clothing
  • Women's clothing
  • Children's and infants' clothing
  • Accessories and footwear
  • All Others

Industry Activities

  • Fast fashion clothing retailing
  • Fast fashion accessory retailing
  • Fast fashion footwear retailing
  • Fast fashion swimwear retailing

Market research report - table of contents

Industry Definition

Industry firms provide the latest fashion styles at affordable prices. Fast fashion retailers typically take trends from runway shows and deliver them as new collections for mass consumption. Industry operators have short production and distribution lead times, which enables them to adapt their product range to current and emerging trends in as little as two weeks.

Main Activities

  • Fast fashion clothing retailing
  • Fast fashion accessory retailing
  • Fast fashion footwear retailing
  • Fast fashion swimwear retailing

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Trends in real household disposable income influence demand for the industry's products. When incomes are high, households have greater purchasing power a...
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Real household disposable income
Trade-weighted index
Consumer sentiment index
Demand from department stores

Current Performance

Fast and affordable
Industry structure
Profit
 Chart: Revenue Growth

Industry Outlook

Profit
Industry concerns
 Table: Fast Fashion in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Fast Fashion in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Consumers in Australia






Key Selling Industries

Men's and Boys' Wear Manufacturing in Australia
Women's and Girls' Wear Manufacturing in Australia
Tailoring and Clothing Accessories Manufacturing in Australia
Clothing Wholesaling in Australia
Knitted Product Manufacturing in Australia
Leather and Leather Substitute Product Manufacturing in Australia

Products & Services

Most retailers in the Fast Fashion industry sell a variety of products. Global players, such as Zara and H&M, and local industry giant Cotton On, sell a r...
People aged 35 to 54 years
People aged 55 years and over




Demand Determinants

Demand for fast fashion retailers' products is largely determined by fashion trends, garment quality and the affordability of items. The prime focus of fa...
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Major Markets

People aged 35 to 54 years
People aged 55 years and over





 Chart: Major Market Segmentation for the Fast Fashion in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Fast Fashion industry has high market share concentration, with the four largest players expected to account for over 70% of revenue in 2018-19. Econo...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Fast Fashion in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Fast Fashion in Australia - Market Research Report Industry

Industry Globalization

Cotton On Clothing Pty Ltd was established in 1991 and maintains its headquarters in Geelong, VIC. The company operates retail stores under a range of bra...
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Cotton On Group

 Table: Cotton On Group - financial performance

H&M

 Table: H&M - financial performance

Group Zara Australia

 Table: Group Zara Australia - financial performance

UNIQLO

 Table: UNIQLO - financial performance

Fast Future Brands

 Table: Fast Future Brands - financial performance

Capital Intensity

The Fast Fashion industry exhibits moderate capital intensity. For every dollar spent on capital costs in 2018-19, industry firms will spend an estimated ...
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 Chart: Level of Capital Intensity for the Fast Fashion in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Fast Fashion in Australia Industry

Industry Revenue (2007-2025)
Industry Gross Product (2007-2025)
Establishments (2007-2025)
Businesses (2007-2025)
Employment (2007-2025)
Exports (2007-2025)
Imports (2007-2025)
Wages (2007-2025)
Domestic Demand (2007-2025)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

FASHION-FORWARD CLOTHING

POINT OF SALE (POS)

RADIO FREQUENCY IDENTIFICATION (RFID)

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Fast Fashion industry?

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This report on Fast Fashion in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Fast Fashion in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Fast Fashion in Australia, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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