Discount Variety Stores in Australia - Market Research Report

Discount Variety Stores industry trends (2014-2019)

poll Average industry growth 2014–2019: -2.3%

Operators in the Discount Variety Stores industry have experienced difficult trading conditions over the past five years. The industry has lost a significant portion of its customer base due to greater competition from external competitors such as discount department stores and online retailers. As most industry goods are perceived to be counter-cyclical in nature, the rise in discretionary incomes over the past five years has led to an overall decline in demand for industry goods. As a result, industry revenue is expected to fall at an annualised 2.3% over the five years through 2018-19, to $2.3 billion. The industry consists of a few larger players and numerous smaller owner-operated stores. Several highly publicised struggles have occurred in the...
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Discount Variety Stores industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

External competition for the Discount Variety Stores industry is projected to intensify over the next five years, as the industry's competitive advantages diminish. Further growth in discount department stores and the increasing popularity of online shopping are likely to continue to put pressure on industry prices, further eroding profitability. Industry revenue is forecast to fall at an annualised X.X% over the five years through XXX-XX, to total $X.X billion. Consumer sentiment is projected to improve and remain positive over the period, while discretionary incomes are forecast to rise. These trends are likely to coincide with consumers transitioning away from industry products towards higher quality (and higher priced) substitutes retailed by ext...
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Discount Variety Stores industry statistics

  • attach_money Market Size: $2bn
  • business Number of Businesses: 5,260
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 16,267

Biggest companies in the Discount Variety Stores industry

The companies holding the largest market share in the Discount Variety Stores in Australia industry include Reject Shop Limited.

  • pie_chart Reject Shop Limited Market Share: x.x%
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What is Discount Variety Stores industry?

Industry Definition

Discount variety stores retail general merchandise such as food products, toys, household goods, hardware, furniture, apparel and novelty products. These goods are typically inexpensive and are offered at discounted prices. The industry excludes department stores, supermarkets and warehouse clubs.

Industry Products and Services

  • Clothing, footwear and accessories
  • Food and drink
  • Household products
  • Personal-care products
  • Other products

Industry Activities

  • Retailing food at discount prices
  • Retailing furniture at discount prices
  • Retailing household goods at discount prices
  • Retailing apparel at discount prices

Market research report - table of contents

Industry Definition

Discount variety stores retail general merchandise such as food products, toys, household goods, hardware, furniture, apparel and novelty products. These goods are typically inexpensive and are offered at discounted prices. The industry excludes department stores, supermarkets and warehouse clubs.

Main Activities

  • Retailing food at discount prices
  • Retailing furniture at discount prices
  • Retailing household goods at discount prices
  • Retailing apparel at discount prices

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Real household discretionary income influences demand for products sold in discount variety stores. Given the counter-cyclical nature of the industry's pr...
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Real household discretionary income
Consumer sentiment index
Demand from online shopping
Trade-weighted index

Current Performance

Emerging competition
High profile struggles
 Chart: Revenue Growth

Industry Outlook

Australian dollar fluctuations
Niche markets
 Table: Discount Variety Stores in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Discount Variety Stores in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Consumers in Australia






Key Selling Industries

General Line Grocery Wholesaling in Australia
Clothing Wholesaling in Australia
Furniture and Floor Covering Wholesaling in Australia
Toy and Sporting Goods Wholesaling in Australia
Cosmetics and Toiletry Wholesaling in Australia


Products & Services

Discount variety stores typically retail a range of products. The availability of products often depends on the range that can be cheaply obtained at any ...
Second income quintile
Third income quintile
Fourth income quintile
Highest income quintile


Demand Determinants

Demand for industry products is determined by a number of factors, including the economic climate, convenience, the quality of products sold and the seaso...
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Major Markets

Second income quintile
Third income quintile
Fourth income quintile
Highest income quintile



 Chart: Major Market Segmentation for the Discount Variety Stores in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Discount Variety Stores industry displays moderate market share concentration. The four largest industry players are expected to account for over 40% ...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Discount Variety Stores in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Discount Variety Stores in Australia - Market Research Report Industry

Industry Globalization

Reject Shop Limited is a publicly listed company that sells a range of discount consumer products including food, cosmetics, toiletries, furniture, kitche...
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Reject Shop

 Table: Reject Shop - financial performance

Capital Intensity

The Discount Variety Stores industry exhibits a low level of capital intensity. In the current year, industry operators are expected to spend $8.33 on wag...
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 Chart: Level of Capital Intensity for the Discount Variety Stores in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Discount Variety Stores in Australia Industry

Industry Revenue (2007-2025)
Industry Gross Product (2007-2025)
Establishments (2007-2025)
Businesses (2007-2025)
Employment (2007-2025)
Exports (2007-2025)
Imports (2007-2025)
Wages (2007-2025)
Domestic Demand (2007-2025)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Discount Variety Stores industry?

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This report on Discount Variety Stores in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Discount Variety Stores in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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