Direct Selling Companies in Australia - Market Research Report

Direct Selling Companies industry trends (2014-2019)

poll Average industry growth 2014–2019: -3.6%

Direct selling companies, also known as multi-level marketing companies, distribute a range of products and services to final consumers through independent sales representatives. Sales representatives are usually independent contractors that retain a portion of revenue from the goods and services they sell, rather than receiving a wage. To attract and retain sales representatives, direct selling companies typically provide earning opportunities and new products at discounted prices. The industry has faced strong external competition from traditional bricks-and-mortar retailers and pure-play online retailers over the past five years. Consumers are increasingly searching online stores and retail auction sites for products, due to their extensive range...
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Direct Selling Companies industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Direct Selling Companies industry is anticipated to continue contracting over the next five years. Although household discretionary income is projected to grow steadily over the period, consumers will likely spend less of their income on industry products. Improvements in consumer sentiment and declines in the national unemployment rate will also not likely increase industry revenue, as external competition remains strong. The industry is forecast to face intensifying competition from online and traditional retailers over the next five years. To counteract this trend, direct selling companies will look to increasingly emphasise direct online sales and direct sales parties. Industry operators' ability to differentiate their products and maintain...
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Direct Selling Companies industry statistics

  • business Number of Businesses: 248,965
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 4,839

Biggest companies in the Direct Selling Companies industry

The companies holding the largest market share in the Direct Selling Companies in Australia industry include Magnet Investments Pty Limited.

  • pie_chart Magnet Investments Pty Limited Market Share: x.x%
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What is Direct Selling Companies industry?

Industry Definition

Industry firms sell products to consumers through independent salespeople without using fixed retail locations. Independent salespeople sell directly to consumers through person-to-person presentations, party-plan demonstrations and other methods. The industry excludes online sales that do not go through independent sales representatives.

Industry Products and Services

  • Cosmetics and personal-care products
  • Wellness products
  • Home care and household goods
  • Clothing and accessories
  • Books, toys, stationery and audiovisual products
  • Food and beverages
  • Other consumer products and services

Industry Activities

  • Direct selling of cosmetics and personal-care products
  • Direct selling of wellness products
  • Direct selling of home care and household goods
  • Direct selling of clothing and accessories
  • Direct selling of books, toys, stationery and audiovisual products
  • Direct selling of food and beverages
  • Direct selling of other consumer products and services

Market research report - table of contents

Industry Definition

Industry firms sell products to consumers through independent salespeople without using fixed retail locations. Independent salespeople sell directly to consumers through person-to-person presentations, party-plan demonstrations and other methods. The industry excludes online sales that do not go through independent sales representatives.

Main Activities

  • Direct selling of cosmetics and personal-care products
  • Direct selling of wellness products
  • Direct selling of home care and household goods
  • Direct selling of clothing and accessories
  • Direct selling of books, toys, stationery and audiovisual products
  • Direct selling of food and beverages
  • Direct selling of other consumer products and services

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

The consumer sentiment index measures how people perceive their current financial situation and overall economic conditions. Positive consumer sentiment i...
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Consumer sentiment index
Demand from online shopping
National unemployment rate
Real household discretionary income

Current Performance

Digital shift
External competition
 Chart: Revenue Growth

Industry Outlook

Traditional retail
Industry structure
 Table: Direct Selling Companies in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Direct Selling Companies in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Consumers in Australia






Key Selling Industries

Soap and Cleaning Compound Manufacturing in Australia
Cosmetics, Perfume and Toiletries Manufacturing in Australia
Plastic Pipe and Plastic Packaging Material Manufacturing in Australia
Wholesale Trade



Products & Services

Companies operating in the industry offer a range of products to final consumers. Direct selling companies can sell a variety of products, but typically s...
People aged 15 to 34
People aged 55 and over




Demand Determinants

A range of factors influence demand for the industry's products. These include price, discretionary incomes, brand reputation, consumer sentiment, product...
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Major Markets

People aged 15 to 34
People aged 55 and over





 Chart: Major Market Segmentation for the Direct Selling Companies in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Direct Selling Companies industry is characterised by a low level of market share concentration, with the top four players projected to account for le...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Direct Selling Companies in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Direct Selling Companies in Australia - Market Research Report Industry

Industry Globalization

Trading as Thermomix in Australia, Magnet Investments Pty Ltd is the sole distributor of the Thermomix appliance across Australia. Developed in Germany, t...
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Thermomix Australia

 Table: Thermomix Australia - financial performance

Capital Intensity

The industry is characterised as having a low capital intensity level. For every dollar expected to be spent on labour in 2018-19, a projected $0.04 is al...
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 Chart: Level of Capital Intensity for the Direct Selling Companies in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Direct Selling Companies in Australia Industry

Industry Revenue (2007-2025)
Industry Gross Product (2007-2025)
Establishments (2007-2025)
Businesses (2007-2025)
Employment (2007-2025)
Exports (2007-2025)
Imports (2007-2025)
Wages (2007-2025)
Domestic Demand (2007-2025)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Direct Selling Companies industry?

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This report on Direct Selling Companies in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Direct Selling Companies in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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