Dating Services in Australia - Market Research Report

Dating Services industry trends (2014-2019)

poll Average industry growth 2014–2019: 1.0%

The Dating Services industry has performed strongly over the past five years. Traditionally, many industry operators have struggled with negative public perceptions in Australia. However, consumers have become increasingly comfortable with paying for online dating services over the past five years. As a result, online dating has grown to become the industry's main service, driving industry revenue over the period. Online dating firms have built large membership bases that allow users to find potential partners based on personality traits, similar interests and world views. The growing popularity of online dating has improved the image and acceptance of all industry services. Dating services have also become increasingly popular among time-poor consum...
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Dating Services industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Dating Services industry is forecast to continue growing over the next five years, driven by a continued rise in online dating's popularity. Online dating firms are anticipated to expand their services offline by hosting singles events. The industry is also projected to focus more on older consumers over the next five years. Older users represent a strong potential growth area for the industry, particularly as baby boomers become more accustomed to using internet services, allowing for online dating services to be targeted at older demographics. Technological advancements are also anticipated to continue changing the landscape of online dating. Industry revenue is forecast to grow at an annualised X.X% over the five years through XXX-XX, to $XX.X...
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Dating Services industry statistics

  • attach_money Market Size: $120m
  • business Number of Businesses: 211
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 533

Biggest companies in the Dating Services industry

The companies holding the largest market share in the Dating Services in Australia industry include Nine Entertainment Co Holdings Limited and eHarmony Australia Pty Limited.

  • pie_chart Nine Entertainment Co Holdings Limited Market Share: x.x%
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  • pie_chart eHarmony Australia Pty Limited Market Share: x.x%
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What is Dating Services industry?

Industry Definition

Companies in the industry provide services that allow clients to meet with other clients, usually intending to pursue romantic relationships. Services can be provided via phone, the internet, magazines and newspapers. The industry also includes companies that organise singles events, such as speed dating. The industry does not include social networking sites.

Industry Products and Services

  • Electronic equipment rental
  • Party equipment rental
  • Appliance rental
  • Furniture rental
  • Clothing rental
  • Other product rentals and sales

Industry Activities

  • Online dating services
  • Matchmaking services
  • Dating events
  • Dating coaching

Market research report - table of contents

Industry Definition

Companies in the industry provide services that allow clients to meet with other clients, usually intending to pursue romantic relationships. Services can be provided via phone, the internet, magazines and newspapers. The industry also includes companies that organise singles events, such as speed dating. The industry does not include social networking sites.

Main Activities

  • Online dating services
  • Matchmaking services
  • Dating events
  • Dating coaching

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Demand from online shopping reflects consumer familiarity and comfort with using the internet to purchase goods and services. Consumers have become increa...
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Demand from online shopping
Real household discretionary income
Number of marriages
Number of divorces

Current Performance

Foreign affairs
Industry models
Going steady
 Chart: Revenue Growth

Industry Outlook

Consumer relations
Industry structure
 Table: Dating Services in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Dating Services in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Advertising Agencies in Australia
Consumers





Key Selling Industries

Internet Service Providers in Australia
Advertising Agencies in Australia





Products & Services

The Dating Services industry's services are segmented based on the medium used to connect individuals. Digital services have become increasingly popular o...
Consumers aged 25 to 34
Consumers aged 35 to 44
Consumers aged 45 to 54
Consumers aged 55 to 64
Consumers aged 65 and older

Demand Determinants

Industry demand is influenced by the number of single Australians that are willing to use the industry's services, society's general perception towards da...
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Major Markets

Consumers aged 25 to 34
Consumers aged 35 to 44
Consumers aged 45 to 54
Consumers aged 55 to 64
Consumers aged 65 and older


 Chart: Major Market Segmentation for the Dating Services in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Dating Services industry has a moderate level of market share concentration, which has fallen marginally over the past five years. RSVP, eHarmony and ...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Dating Services in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Dating Services in Australia - Market Research Report Industry

Industry Globalization

Nine Entertainment is a publicly listed company that generates revenue through television broadcasting, program production, digital media, subscription te...
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Nine Entertainment Co

 Table: Nine Entertainment Co - financial performance

eHarmony Australia

 Table: eHarmony Australia - financial performance

Capital Intensity

The Dating Services industry exhibits low capital intensity. For every dollar spent on wages, an estimated $0.07 is spent on capital. Capital intensity va...
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 Chart: Level of Capital Intensity for the Dating Services in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Dating Services in Australia Industry

Industry Revenue (2007-2026)
Industry Gross Product (2007-2026)
Establishments (2007-2026)
Businesses (2007-2026)
Employment (2007-2026)
Exports (2007-2026)
Imports (2007-2026)
Wages (2007-2026)
Domestic Demand (2007-2026)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

INTRODUCTION AGENT

MATCHMAKING

SINGLES EVENT

SPEED DATING

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

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This report on Dating Services in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Dating Services in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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