Free love: Dating apps are reducing the industry's dependence on membership fees

The Dating Services market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.


Industry Threats & Opportunities

  • The growing popularity of online dating has helped improve the image of all dating services
  • The normalisation of online dating has spurred greater acceptance of the industry as a whole
  • Older demographics represent a strong potential growth area for the industry

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    Industry Analysis & Industry Trends

    The Dating Services industry has long struggled with negative public perceptions in Australia. However, consumers have become increasingly comfortable with paying for online services over the past five years. As a result, online dating has become the industry's main service and has significantly improved the industry's revenue. Over the past five years, online dating firms have built large membership bases that allow users to find potential partners based on personality traits, similar interests and world views. The growing popularity of online dating has improved the image and acceptance of all industry services. As consumers become increasingly time-poor, dating services have become more appealing. Industry revenue is expected to grow by an annualised 3.5%...

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    What is the Dating Services industry?

    The Dating Services industry is in the growth stage of its economic life cycle. Industry value added (IVA), which represents an industry's contribution to the overall economy, is forecast to grow at an annualised 1.6% over the 10 years through 2022-23. This is an underperformance of real GDP growth, which is forecast to rise by an annualised 2.5% over the same period.

    Despite this underperformance, the number of establishments is expected to rise over the 10 years through 2022-23, which is indicative of a growing industry. The industry has also sought to capitalise on people's desire to meet certain types of individuals by establishing companies and websites that specialise in databases with niche interests or demographics. Thi...

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    Additional Insights for the Dating Services Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Dating Services Industry are

  • The ability to adopt new technology
  • Aggressive marketing and advertising
  • A large number of users
  • IBISWorld analysts also discuss how external factors such as Demand from online shopping and Real household discretionary income in the Dating Services industry impact industry performance..

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    Products & Brands

    Major products in this industry
    Online dating services
    Mobile dating services
    Matchmaking services
    Singles events
    Examples of brands in this Industry
    Oasis Active

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Demand from online shopping
  • Real household discretionary income
  • Number of marriages
  • Number of divorces
  • Population aged 18 and older

  • Current Performance
  • Digital love
  • Foreign affairs
  • Industry models
  • Going steady
  • Chart: Revenue Growth

  • Industry Outlook
  • Innovation
  • Consumer relations
  • Industry structure
  • Table: Dating Services Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Dating Services Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Advertising Agencies
  • Consumers

  • Key Selling Industries
  • Advertising Agencies
  • Internet Service Providers

  • Products & Services
  • Online dating services
  • Mobile dating services
  • Other
  • Matchmaking services
  • Singles events
  • Chart: Dating Services Industry Products and Services Segmentation

  • Demand Determinants
  • Single population
  • Online dating perceptions
  • Population demographics

  • Major Markets
  • Consumers aged 25 to 34 years
  • Consumers aged 35 to 44 years
  • Consumers aged 18 to 24 years
  • Consumers aged 45 to 54 years
  • Consumers aged 55 to 64 years
  • Consumers aged 65 years and older
  • Chart: Major Market Segmentation for the Dating Services Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Dating Services

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Dating Services Industry

  • Industry Globalization
    Major Companies
    Fairfax Media LimitedeHarmony Australia Pty Limited
  • Table: Fairfax Media Limited - financial performance
  • Table: eHarmony Australia Pty Limited - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Dating Services Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Dating Services Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Introduction Agent
  • A person who introduces people who are interested in having personal relationships, this excludes community and non-profit organisations.
  • Matchmaking
  • A company that mainly operates offline and provides clients with potential matches after reviewing client compatibility within its network.
  • Singles Event
  • Event in which prospective romantic partners can meet each other. Typically, the event is less structured than a speed dating event and the proportion of men to women is not predetermined.
  • Speed Dating
  • An organized event in which prospective romantic partners meet each other through a series of short one-on-one meetings.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Dating Services:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Dating Services market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Dating Services, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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