Free love: Dating apps are reducing the industry's dependence on membership fees

The Dating Services industry has performed strongly over the past five years. Traditionally, many industry operators have struggled with negative public perceptions in Australia. However, consumers have become increasingly comfortable with paying for online services over the past five years. As a result, online dating has grown to become the industry's main service, driving industry revenue over the period. Online dating firms have built large membership bases that allow users to find potential partners based on personality traits, similar interests and world views. The growing popularity of online dating has improved the image and acceptance of all industry services. Dating services have also become increasingly popular among time-poor more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24

Industry Threats & Opportunities

  • The growing popularity of online dating has helped improve the image of all dating services
  • The normalisation of online dating has spurred greater acceptance of the industry as a whole
  • Older demographics represent a strong potential growth area for the industry
  • Industry Report - Industry Investment Chapter

    The Dating Services industry exhibits low capital intensity. For every dollar spent on wages, an estimated $0.08 is spent on capital. Capital intensity varies among industry operators, depending on the services they offer. Companies that solely provide online matchmaking services generally have high start-up costs, which can result in high depreciation costs. Firms require computer systems, servers, security software and central operating facilities to maintain and operate websites and apps. Online firms generally hire skilled software engineers and marketing professionals to help generate revenue. However, some firms opt to outsource these services, which reduces industry wage costs...purchase to read more.

    Additional Insights for the Dating Services Industry

    IBISWorld has determined the most important Key Success Factors for the Dating Services are:

  • The ability to adopt new technology
  • Aggressive marketing and advertising
  • A large number of users
  • IBISWorld analysts also discuss how external factors such as Demand from online shopping and Real household discretionary income in the Dating Services industry impact industry performance..

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    What's in this report

    What is the Dating Services Industry?

    Companies in the industry provide services that allow clients to meet with other clients, usually intending to pursue romantic relationships. Services can be provided via phone, the internet, magazines and newspapers. The industry also includes companies that organise singles events, such as speed dating. It does not include social networking sites.

    Industry Products
  • Online dating services
  • Mobile dating services
  • Matchmaking services
  • Singles events
  • Other services
  • Industry Activities
  • Online dating services
  • Matchmaking services
  • Dating events
  • Dating coaching
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from online shopping
  • Real household discretionary income
  • Number of marriages
  • Number of divorces
  • Population aged 18 and older

  • Current Performance
  • Digital love
  • Foreign affairs
  • Industry models
  • Going steady
  • Chart: Revenue Growth

  • Industry Outlook
  • Innovation
  • Consumer relations
  • Industry structure
  • Table: Dating Services Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Dating Services Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Advertising Agencies
  • Consumers

  • Key Selling Industries
  • Advertising Agencies
  • Internet Service Providers

  • Products & Services
  • Online dating services
  • Mobile dating services
  • Matchmaking services
  • Other services
  • Singles events
  • Chart: Dating Services Industry Products and Services Segmentation

  • Demand Determinants
  • Single population
  • Online dating perceptions
  • Population demographics

  • Major Markets
  • Consumers aged 18 to 24
  • Consumers aged 25 to 34
  • Consumers aged 35 to 44
  • Consumers aged 45 to 54
  • Consumers aged 55 to 64
  • Consumers aged 65 and older
  • Chart: Major Market Segmentation for the Dating Services Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Dating Services

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Dating Services Industry

  • Industry Globalization
    Fairfax Media Limited, eHarmony Australia Pty Limited,
  • Table: Fairfax Media Limited - financial performance
  • Table: eHarmony Australia Pty Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Dating Services Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Dating Services Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Introduction Agent
  • A person who introduces people who are interested in having personal relationships, this excludes community and non-profit organisations.
  • Matchmaking
  • A company that mainly operates offline and provides clients with potential matches after reviewing client compatibility within its network.
  • Singles Event
  • Event in which prospective romantic partners can meet each other. Typically, the event is less structured than a speed dating event and the proportion of men to women is not predetermined.
  • Speed Dating
  • An organized event in which prospective romantic partners meet each other through a series of short one-on-one meetings.
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    Why buy this report?

    IBISWorld’s Dating Services market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Dating Services:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Dating Services market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Dating Services, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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