A pot of gold: An increasing consumer preference for premium beer has bolstered the industry

The Craft Beer Production market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.


Industry Analysis & Industry Trends

The Craft Beer Production industry has flourished over the past five years. The industry has benefited from changing consumer tastes, particularly the move towards premium beers, and growing emphasis on quality across liquor retailing. The Craft Beer Production industry has expanded across the country, with almost every state and territory producing a variety of beer styles and flavours. The industry is highly fragmented despite the presence of major brewers such as Lion and SABMiller, which have made several key acquisitions in the industry over the past five years. Most notably, Lion’s acquisition of Little World Beverages in 2012 made it the largest player in a highly competitive industry...

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What is the Craft Beer Production industry?

The Craft Beer Production industry has a moderate level of market share concentration, with the four largest players accounting for over 60% of industry revenue. The industry, like other alcoholic beverage industries, is characterised by a large number of different industry operators, ranging from small locally based microbreweries, to large multinational alcoholic beverage companies. The industry's major players, Lion and SABMiller, are also the largest players in the broader Beer Manufacturing industry and have substantial resources that are unmatched by smaller brewers...

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Additional Insights for the Craft Beer Production Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Craft Beer Production Industry are

  • Establishment of brand names
  • Control of distribution arrangements
  • Having a good reputation
  • IBISWorld analysts also discuss how external factors such as Demand from liquor retailing and Demand from pubs, bars and nightclubs in the Craft Beer Production industry impact industry performance..

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    New Zealand Special Report

    Products & Brands

    Major products in this industry
    Wheat beer
    Examples of brands in this Industry
    Alpha Pale Ale
    Matilda Bay Brewing Company
    Beez Neez
    Bohemian Pilsner
    Fat Yak
    James Squire
    Kosciuszko Pale Ale
    Little Creatures
    White Rabbit
    Bare Cove Radler

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Demand from liquor retailing
  • Demand from pubs, bars and nightclubs
  • Per capita alcohol consumption
  • Real household discretionary income

  • Current Performance
  • Industry consolidation
  • Beer consumption trends
  • Export markets
  • Chart: Revenue Growth

  • Industry Outlook
  • Shifting tastes
  • Premiumisation
  • Second coming
  • Table: Craft Beer Production Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Craft Beer Production Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Liquor Wholesaling
  • Liquor Retailing
  • Pubs, Bars and Nightclubs
  • Restaurants

  • Key Selling Industries
  • Glass and Glass Product Manufacturing
  • Grain Growing
  • Paperboard Container Manufacturing

  • Products & Services
  • Ale
  • Lager
  • Wheat beer
  • Stout
  • Chart: Craft Beer Production Industry Products and Services Segmentation

  • Demand Determinants
  • Quality
  • Price
  • Substitutes
  • Marketing and promotion

  • Major Markets
  • Liquor retailers
  • Hospitality venues
  • Distributors
  • Export markets
  • Chart: Major Market Segmentation for the Craft Beer Production Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Craft Beer Production

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Craft Beer Production Industry

  • Industry Globalization
    Major Companies
    Lion Pty LtdSABMiller Beverage Investments Pty Limited
  • Table: Lion Pty Ltd - financial performance
  • Table: SABMiller Beverage Investments Pty Limited - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Craft Beer Production Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Craft Beer Production Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
  • Agents of craft breweries that not only act as wholesalers but also as representatives that promote craft beers.
  • Microbrewery
  • A small independent brewer, often with just one establishment.
  • Pale Ale
  • Beer brewed from malted barley using the warm-fermentation method. It is the most popular craft beer variety in Australia.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Craft Beer Production:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Craft Beer Production market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Craft Beer Production, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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