Hopping along: Increasing demand for premium beer has supported strong revenue growth

IBISWorld’s Craft Beer Production market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.


Industry Threats & Opportunities

  • Craft beer sales have increased despite falling per capita beer consumption
  • The experimental attitude of craft beer consumers means they often don’t have strict brand loyalty
  • Enterprise numbers are forecast to increase, as new entrants capitalise on strong demand

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    Industry Analysis & Industry Trends

    The Craft Beer Production industry has flourished over the past five years. Changing consumer tastes, particularly the move towards premium beers, and a growing emphasis on quality across liquor retailing have benefited the industry. Over the past five-year period, the industry has spread across the country, with craft beer producers now operating in every state and territory. Despite the presence of major brewers such as Lion, SAB Beverage and Asahi, the industry is highly fragmented. These companies have made several key acquisitions in the industry over the past five years. Most notably, Lion acquired Little World Beverages in September 2012 making it the largest industry player. Asahi purchased the Cricketers Arms beer brand in 2013 and Mountain Goat in 2015...

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    What is the Craft Beer Production industry?

    The Craft Beer Production industry is moderately concentrated, with the four largest operators in the industry accounting for under 70% of industry revenue in 2017-18. The two major players, Lion and SAB Beverage, are also the largest players in the broader Beer Manufacturing industry and have substantial resources that are unmatched by smaller brewers. Outside of the major players, the industry is fragmented, containing a variety of players of different sizes. Included in the industry are small locally based microbreweries, larger regional operators and multinational alcoholic beverage companies.

    The fragmented nature of the industry has allowed many smaller breweries to grow and flourish over the past five years. As...

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    Additional Insights for the Craft Beer Production Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Craft Beer Production Industry are

  • Establishment of brand names
  • Control of distribution arrangements
  • Having a good reputation
  • IBISWorld analysts also discuss how external factors such as Demand from liquor retailing and Demand from pubs, bars and nightclubs in the Craft Beer Production industry impact industry performance..

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    Products & Brands

    Major products in this industry
    Stouts and porters
    Other beers
    Examples of brands in this Industry
    Alpha Pale Ale
    Beez Neez
    Goose Island
    Fat Yak
    Lazy Yak
    Matilda Bay Brewing Company
    Wild Yak
    White Rabbit
    Little Creatures
    James Squire
    Kosciuszko Pale Ale
    Byron Bay Brewery

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Demand from liquor retailing
  • Demand from pubs, bars and nightclubs
  • Per capita alcohol consumption
  • Real household discretionary income

  • Current Performance
  • Industry participation
  • Beer consumption trends
  • Export markets
  • ACCC investigation
  • Chart: Revenue Growth

  • Industry Outlook
  • Shifting tastes
  • Premiumisation
  • International trade
  • Table: Craft Beer Production Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Craft Beer Production Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Liquor Wholesaling
  • Liquor Retailing
  • Pubs, Bars and Nightclubs
  • Restaurants

  • Key Selling Industries
  • Glass and Glass Product Manufacturing
  • Grain Growing
  • Paperboard Container Manufacturing

  • Products & Services
  • Ales
  • Lagers
  • Other beers
  • Stouts and porters
  • Chart: Craft Beer Production Industry Products and Services Segmentation

  • Demand Determinants
  • Quality
  • Price
  • Substitutes
  • Marketing and promotion

  • Major Markets
  • Liquor retailers
  • Hospitality venues
  • Distributors
  • Export markets
  • Chart: Major Market Segmentation for the Craft Beer Production Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Craft Beer Production

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Craft Beer Production Industry

  • Industry Globalization
    Major Companies
    Lion Pty LtdSAB Beverage Investments Pty Ltd
  • Table: Lion Pty Ltd - financial performance
  • Table: SAB Beverage Investments Pty Ltd - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Craft Beer Production Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Craft Beer Production Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Exports (2009-2023)
  • Imports (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
  • Agents of craft breweries that not only act as wholesalers but also as representatives that promote craft beers.
  • Microbrewery
  • A small independent brewer, often with just one establishment.
  • Pale Ale
  • Beer brewed from malted barley using the warm-fermentation method. It is the most popular craft beer variety in Australia.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Craft Beer Production:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Craft Beer Production market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Craft Beer Production, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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