Apple of my eye: Cider's popularity has grown, despite reduced alcohol consumption

The Cider Production industry in Australia has flourished over the past five years, with cider growing significantly in popularity. Cider's image has been reinvented over the past decade to appeal to a new generation of consumers craving an alternative alcoholic beverage. In Australia, overall per capita alcohol consumption has declined over the past five years, including large declines in almost every product segment. However, cider has bucked this trend with strong increases in per capita consumption over the five-year period. Australia's warm climate has provided an ideal environment for cider consumption, as cider is perceived as light and refreshing. This trend has aided the consumer take-up of more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23

Industry Threats & Opportunities

  • Cider's image has been reinvented to appeal to a new generation craving alternative beverages
  • Strong demand for cider has encouraged companies to enter the industry, especially niche boutiques
  • Pear and other unconventional fruit-flavoured ciders are likely to demonstrate the strongest growth
  • Industry Report - Industry Locations Chapter

    The spread of cider breweries is closely linked to the location of beer and wine producers. Large cider producers, such as Lion and SAB Beverage, incorporate their cider production into their beer manufacturing operations. Smaller producers tend to locate their businesses near fruit growers, or operate orchards of their own to maintain a steady supply of inputs. As a result, Vitoria and New South Wales are expected to house the largest shares of industry businesses. Victoria has the largest number of cider breweries in Australia, representing 28.9% of the market. Somersby, Australia's most popular cider is bottled in Laverton, Victoria. A substantial number of successful small breweries are located throughout the Mornington Peninsula, Daylesford and Yarra Valley. New...purchase to read more.

    Additional Insights for the Cider Production Industry

    IBISWorld has determined the most important Key Success Factors for the Cider Production are:

  • Production of goods currently favoured by the market
  • Economies of scale
  • Market research and understanding
  • IBISWorld analysts also discuss how external factors such as Demand from pubs, bars and nightclubs and Demand from liquor retailing in the Cider Production industry impact industry performance..

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    What's in this report

    What is the Cider Production Industry?

    Industry firms produce a range of ciders through fermentation. Ciders include apple, pear and a range of other non-traditional cider flavours.

    Industry Products
  • Apple cider
  • Pear cider
  • Other ciders
  • Industry Activities
  • Apple cider
  • Pear cider
  • Other cider
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from pubs, bars and nightclubs
  • Demand from liquor retailing
  • Per capita alcohol consumption
  • Real household discretionary income

  • Current Performance
  • Alcohol consumption
  • Growth trends
  • Limited opportunities
  • Chart: Revenue Growth

  • Industry Outlook
  • Growth and profitability
  • Premium palates
  • Table: Cider Production Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Cider Production Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Liquor Wholesaling
  • Liquor Retailing
  • Pubs, Bars and Nightclubs
  • Supermarkets and Grocery Stores

  • Key Selling Industries
  • Apple, Pear and Stone Fruit Growing
  • Glass and Glass Product Manufacturing
  • Water Supply

  • Products & Services
  • Apple cider
  • Other ciders
  • Pear cider
  • Chart: Cider Production Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Wholesale liquor merchants
  • Domestic retailers
  • On-premises markets
  • Exports
  • Other markets
  • Chart: Major Market Segmentation for the Cider Production Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Cider Production

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Cider Production Industry

  • Industry Globalization
    SAB Beverage Investments Pty Ltd, Asahi Holdings (Australia) Pty Ltd, Lion Pty Ltd,
  • Table: SAB Beverage Investments Pty Ltd - financial performance
  • Table: Asahi Holdings (Australia) Pty Ltd - financial performance
  • Table: Lion Pty Ltd - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Cider Production Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Cider Production Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Exports (2009-2023)
  • Imports (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • The process of converting sugars to alcohol to make cider, beer or wine.
  • Off-Premises Sales
  • Consists of sales of alcohol from liquor retailers and supermarkets not intended for immediate consumption.
  • On-Premises Sales
  • Consists of sales of alcohol from pubs, bars, clubs and restaurants and other licensed venues, intended for immediate consumption.
  • Rtds
  • Ready-to-drink premixed alcoholic beverages, often served in cans. RTDs will generally be a mix of a single spirit and a soft drink.
  • What Our Customers Say

    Why buy this report?

    The Cider Production market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

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    This report on Cider Production:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Cider Production market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Cider Production, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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