Car Rental in Australia - Market Research Report

Car Rental industry trends (2014-2019)

poll Average industry growth 2014–2019: 7.4%

Revenue for the Car Rental industry has grown modestly over the past five years, largely supported by increasing international travel to Australia. Positive business confidence over the period has encouraged corporate travel activity, with many companies expanding their travel budgets. Increased travel throughout Australia has, in turn, supported demand for rental cars. Industry revenue is expected to increase at an annualised 1.0% over the five years through 2018-19, to $1.3 billion. This performance includes anticipated growth of 1.1% in 2018-19. The Australian dollar's depreciation over the past five years has made international travel to Australia more attractive, boosting demand for industry services. However, the composition of tourists coming...
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Car Rental industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

Revenue for the Car Rental industry is forecast to continue growing over the next five years, despite rising internal and external competition. Car rental aggregator websites have placed downward pressure on rental car prices, and this trend is projected to intensify over the next five years. Competition from aggregator websites is anticipated to increase further over the period as the regulatory environment ensures that specific cost details are included in quotes. In addition, car sharing can provide a cheaper alternative for domestic travellers, potentially driving demand away from the industry. However, the projected increase in international tourism over the next five years, driven largely by China's growing middle class, will continue to suppor...
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Car Rental industry statistics

  • attach_money Market Size: $1bn
  • business Number of Businesses: 1,971
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 3,551

Biggest companies in the Car Rental industry

The companies holding the largest market share in the Car Rental in Australia industry include Hertz Investment (Holdings) Pty Limited, Avis Management Pty Limited, Europcar Holding Pty Ltd and National Roads and Motorists' Association Limited.

  • pie_chart Hertz Investment (Holdings) Pty Limited Market Share: x.x%
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  • pie_chart Avis Management Pty Limited Market Share: x.x%
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  • pie_chart Europcar Holding Pty Ltd Market Share: x.x%
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  • pie_chart National Roads and Motorists' Association Limited Market Share: x.x%
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What is Car Rental industry?

Industry Definition

The industry includes bricks-and-mortar stores that sell hiking and outdoor equipment, with a specific focus on camping and hiking supplies. The industry excludes sales of hiking and outdoor equipment from department stores and online-only retailers, but includes the online operations of bricks-and-mortar stores.

Industry Products and Services

  • Sports apparel
  • Sports footwear
  • Sports accessories
  • All Others

Industry Activities

  • Selling outdoor and hiking equipment
  • Selling outdoor and hiking clothing
  • Selling outdoor and hiking footwear
  • Selling outdoor and hiking accessories

Market research report - table of contents

Industry Definition

Industry firms rent out cars. The industry includes car rental companies that also rent out trucks, vans and buses. The industry excludes commercial and fleet leasing. Campervan and motorhome rental are also excluded from the industry.

Main Activities

  • Long-term car rental
  • Short-term car rental
  • Truck rental
  • Van rental
  • Bus rental

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

A large portion of car rental revenue is generated by establishments located near airports, as these establishments allow travellers access to a vehicle o...
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Air passenger movements through capital city airports
Business confidence index
Consumer sentiment index
International travel to Australia

Current Performance

Industry participation
Business confidence
Tourism
Competition and opportunities
 Chart: Revenue Growth

Industry Outlook

Car sharing
Tourism
 Table: Car Rental in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Car Rental in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Tourism in Australia
Consumers in Australia





Key Selling Industries

Motor Vehicle Manufacturing in Australia
Motor Vehicle Wholesaling in Australia
Motor Vehicle Body, Paint and Interior Repair in Australia
Motor Vehicle Engine and Parts Repair and Maintenance in Australia
General Insurance in Australia


Products & Services

The Car Rental industry provides long-term and short-term vehicle rental services for customers. Industry operators have increasingly focused on short-ter...
Tourists
Businesses




Demand Determinants

Demand for the Car Rental industry is influenced by tourism trends, domestic economic conditions and fuel prices. Demand for short-term rental vehicles ha...
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Major Markets

Tourists
Businesses





 Chart: Major Market Segmentation for the Car Rental in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Car Rental industry exhibits a high level of market share concentration, with the four largest players expected to account for over 70% of revenue in ...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Car Rental in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Car Rental in Australia - Market Research Report Industry

Industry Globalization

Hertz Investment (Holdings) Pty Limited is a foreign-owned private company that generates most of its income from vehicle leasing and rental, and sales of...
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Hertz

 Table: Hertz - financial performance

Avis Australia

 Table: Avis Australia - financial performance

Europcar

 Table: Europcar - financial performance

NRMA Motoring & Services

 Table: NRMA Motoring & Services - financial performance

Capital Intensity

The Car Rental industry exhibits high capital intensity. For every dollar paid as wages in 2018-19, an estimated $1.54 is spent on capital investment. The...
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 Chart: Level of Capital Intensity for the Car Rental in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Car Rental in Australia Industry

Industry Revenue (2007-2025)
Industry Gross Product (2007-2025)
Establishments (2007-2025)
Businesses (2007-2025)
Employment (2007-2025)
Exports (2007-2025)
Imports (2007-2025)
Wages (2007-2025)
Domestic Demand (2007-2025)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Car Rental industry?

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This report on Car Rental in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Car Rental in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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