Love at first sight: Personalised service is helping bridal stores resist online competition

IBISWorld’s Bridal Stores market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.


Industry Threats & Opportunities

  • There has been an increase in the number of online bridal stores that offer wedding gowns at competitive prices
  • Wedding gowns will become increasingly casual and brides may opt for cheaper off-the-rack dresses

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    Industry Analysis & Industry Trends

    The Bridal Stores industry's performance has been resilient over the past five years. This is in contrast to the performance of many other retail industries, which have suffered due to tough economic conditions, online competition and subdued spending. As weddings are viewed as a priority expense by engaged couples, many couples will save over a long period of time for their special day. This characteristic, combined with the rising average age of marriage, has led to greater financial stability for couples and allowed them to spend more on weddings. Industry revenue is expected to increase by an annualised 1.3% over the five years through 2016-17, to total $313.2 million. However, this includes a projected 1.5%...

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    What is the Bridal Stores industry?

    The Bridal Stores industry has minimal barriers to entry and initial capital outlay costs are low. The relative ease of setting up a bridal store has resulted in a highly fragmented and diverse industry that is characterised by a large number of small players. Due to the low level of industry concentration, new entrants can gain market share without competing with dominant existing players.

    Industry participants are subject to a moderate level of competition, of which a key element is reputation and brand awareness. Although there are no major companies operating in the industry, operators that stock well-known brands are more likely to attract consumer demand. Wel...

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    Additional Insights for the Bridal Stores Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Bridal Stores Industry are

  • Having a good reputation
  • Excellent customer service
  • Premium goods and services offered
  • IBISWorld analysts also discuss how external factors such as Number of marriages and Real household discretionary income in the Bridal Stores industry impact industry performance..

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    New Zealand Special Report

    Products & Brands

    Major products in this industry
    Wedding gowns
    Bridal headpieces and veils
    Bridal shoes and accessories
    Bridesmaid dresses, shoes and accessories
    Other bridal attire

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Number of marriages
  • Real household discretionary income
  • Consumer sentiment index
  • Demand from online shopping

  • Current Performance
  • Chart: Revenue Growth

  • Industry Outlook
  • Slowing marriage rate
  • Growing competition
  • Profit and establishments
  • Table: Bridal Stores Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Bridal Stores Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Clothing Wholesaling
  • Manchester Retailing
  • Retail Property Operators
  • Women's and Girls' Wear Manufacturing

  • Products & Services
  • Wedding gowns
  • Bridal headpieces and veils
  • Bridal shoes and accessories
  • Bridesmaid dresses, shoes and accessories
  • Other bridal attire
  • Chart: Bridal Stores Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged 16 to 29
  • People aged 30 to 44
  • People aged 45 and over
  • Chart: Major Market Segmentation for the Bridal Stores Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Rent
  • Chart: Cost Structure Benchmarking – Sector vs Bridal Stores

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Bridal Stores Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Bridal Stores Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Bridal Stores Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
  • Transactions conducted electronically via the internet.
  • Point Of Sale (Pos)
  • An electronic payment system that incorporates a debit or credit card and a cash register in the same device.
  • Radio Frequency Identification (Rfid)
  • A wireless computer chip that tracks products through the supply chain and stores useful information about products.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Bridal Stores:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Bridal Stores market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Bridal Stores, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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