Baby boom: Premiumisation and product innovation are driving industry revenue growth

IBISWorld’s Baby Food Manufacturing market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.


Industry Threats & Opportunities

  • The adoption of pouch-and-spout packaging has assisted industry revenue growth
  • The organic baby food product segment has grown strongly, reflecting other food market trends
  • Demand for high-value foods from busy parents is expected to drive industry revenue growth

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    Industry Analysis & Industry Trends

    The Baby Food Manufacturing industry has been making use of the lucrative, fast-growing market for nutrient-added and organic products over the past five years. Industry operators have successfully captured demand in both the domestic and global market. Over the past five years, the widespread adoption of pouch-and-spout packaging (a premium and popular product) has changed the market for baby food and assisted industry revenue growth. The baby food market has also expanded to include private-label sales through Woolworths and ALDI, which has intensified market competition. Industry revenue is expected to grow at an annualised 4.7% over the five years through 2017-18, to reach $176.8 million. This includes forecast revenue growth of 1.8% in the current year...

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    What is the Baby Food Manufacturing industry?

    Products in the Baby Food Manufacturing industry can be divided into two broad categories. Wet infant food (which comes in glass jars, cans and pouch-and-spout packaging) comprises products such as purees, custards, gels and jellies. Dry infant food (which is made up of infant cereals and infant snacks) includes hard foods that are suitable for infant consumption.

    Wet infant food – Glass jars and cans

    Glass jars and cans are the more traditional means of storing wet infant food. Previously, jars and cans were the only means of storage, but this changed with the introduction of pouch-and-spout packaging. Jar and can packaging options are cheaper than pouch-and-spout, and these options have consequently not been abandoned. Pro...

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    Additional Insights for the Baby Food Manufacturing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Baby Food Manufacturing Industry are

  • Ability to quickly adopt new technology
  • Having a wide and expanding product range
  • Quality product exposure
  • IBISWorld analysts also discuss how external factors such as Females in the labour force and Number of births in the Baby Food Manufacturing industry impact industry performance..

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    Products & Brands

    Major products in this industry
    Wet infant food – Pouch-and-spout
    Wet infant food – Glass jars and cans
    Infant cereals
    Infant snacks
    Examples of brands in this Industry
    Rafferty's Garden

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Females in the labour force
  • Number of births
  • Health consciousness
  • Real household disposable income
  • Trade-weighted index

  • Current Performance
  • Changing products
  • Organic growth
  • International influence
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Gourmet babies
  • International reach
  • Consolidation increases
  • Table: Baby Food Manufacturing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Baby Food Manufacturing Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • General Line Grocery Wholesaling
  • Supermarkets and Grocery Stores

  • Key Selling Industries
  • Apple, Pear and Stone Fruit Growing
  • Dairy Cattle Farming
  • Organic Farming
  • Plastic Bag and Film Manufacturing

  • Products & Services
  • Wet infant food – Glass jars and cans
  • Wet infant food – Pouch-and-spout
  • Infant snacks
  • Infant cereals
  • Chart: Baby Food Manufacturing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Major supermarket chains
  • Other supermarket and grocery stores
  • Other retailers
  • Export markets
  • Chart: Major Market Segmentation for the Baby Food Manufacturing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Depreciation, rent, utilities and other costs
  • Chart: Cost Structure Benchmarking – Sector vs Baby Food Manufacturing

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Baby Food Manufacturing Industry

  • Industry Globalization
    Major Companies
    Heinz Wattie's Pty LtdPZ Cussons (Holdings) Pty LtdBellamy's Australia Limited
  • Table: Heinz Wattie's Pty Ltd - financial performance
  • Table: PZ Cussons (Holdings) Pty Ltd - financial performance
  • Table: Bellamy's Australia Limited - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Baby Food Manufacturing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Baby Food Manufacturing Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Exports (2009-2023)
  • Imports (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Fast Moving Consumer Goods
  • Products that are sold frequently and are priced cheaply. These products dominate supermarket and grocery stores.
  • Nutrient-Added Food
  • Food that has been enhanced through specialised growing, packaging or the addition of vitamins and or supplements to enhance the nutritional value of the food.
  • Pouch-And-Spout
  • A type of packaging for wet infant food that is made of plastic and easy to squeeze, making it easy for infants to consume food directly from the packet.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Baby Food Manufacturing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Baby Food Manufacturing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Baby Food Manufacturing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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