Power in numbers: Small firms have joined franchises to benefit from group branding

The Real Estate Agency Franchises industry has performed well over the past five years. Industry revenue has grown strongly as loan rates have plunged to a record low, supporting demand for residential property. This demand has contributed to strong price growth in residential housing over the past five years. Rising property prices have enticed investors into the market, as the increased equity in existing properties has allowed many owners to purchase additional properties. Higher housing prices increases the value of commission and fees earned by real estate agents. As a result, industry revenue is expected to grow at an annualised 5.9% over the five years through 2017-18, to $9.5 billion...read more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23

Industry Threats & Opportunities

  • Rising property prices have enticed investors into the market, increasing industry demand
  • Low interest rates have boosted investor interest in property over the past five years
  • Competition from online sales platforms is forecast to lower profit margins over the next five years
  • Industry Report - Industry Products Chapter

    Real estate agents typically focus on specific target markets or operation types. For example, an agent may focus on residential property sales, taking on minimal commercial property work. This means that some agents will earn most of their revenue from a single market, rather than through diversified income streams. Each service segment size represents its contribution to total industry revenue.Residential salesThe industry's largest service segment is residential sales. Industry operators earn a commission on the sale price of residential property. Average commission rates vary from state to state and among operators in the same geographical area. This segment has expanded as a share of revenue over the past five years alongside growing residential housing prices. For...purchase to read more.

    Additional Insights for the Real Estate Agency Franchises Industry

    IBISWorld has determined the most important Key Success Factors for the Real Estate Agency Franchises are:

  • Aggressive marketing/franchising - given the high level of competition
  • Management of a high quality assets portfolio
  • Having contacts within key markets
  • IBISWorld analysts also discuss how external factors such as Number of housing transfers and Mortgage affordability in the Real Estate Agency Franchises industry impact industry performance..

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    What's in this report

    What is the Real Estate Agency Franchises Industry?

    Industry players operate real estate agency franchises. Industry firms (franchisees) pay franchise, royalty and renewal fees to the franchisor in exchange for branding, marketing, administrative support, training and other services.

    Industry Products
  • Residential sales
  • Residential leasing and management
  • Non-residential sales, leasing and management
  • Industry Activities
  • Conveyancing (other than by a qualified practitioner)
  • Real estate management
  • Appraisal of real estate
  • Real estate agency body corporate management
  • Real estate agency auctioning and brokering
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Number of housing transfers
  • Mortgage affordability
  • Business confidence index
  • Residential housing prices
  • Residential property yields

  • Current Performance
  • Residential property
  • Commercial property
  • Online presence
  • Chart: Revenue Growth

  • Industry Outlook
  • Residential property
  • Rental income
  • Foreign investment
  • Profit and structure
  • Table: Real Estate Agency Franchises Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Real Estate Agency Franchises Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Residential Property Operators
  • Office Property Operators
  • Retail Property Operators
  • Industrial and Other Property Operators

  • Key Selling Industries
  • Specialised Design Services
  • Wireless Telecommunications Carriers

  • Products & Services
  • Residential sales
  • Non-residential sales, leasing and management
  • Other
  • Residential leasing and management
  • Chart: Real Estate Agency Franchises Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • House owner-occupiers
  • Investors
  • Commercial businesses
  • Chart: Major Market Segmentation for the Real Estate Agency Franchises Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Real Estate Agency Franchises

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Real Estate Agency Franchises Industry

  • Industry Globalization
    Ray White Group, LJ Hooker Limited,
  • Table: Ray White Group - financial performance
  • Table: LJ Hooker Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Real Estate Agency Franchises Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Real Estate Agency Franchises Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    First Home Owner Grant
  • A government grant for first-home buyers. This is a national scheme funded by the government states and territories.
  • Real Estate
  • Property that includes the land, any built structures and natural resources.
  • Rent
  • Payment for the temporary use of real estate.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Real Estate Agency Franchises market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Real Estate Agency Franchises:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Real Estate Agency Franchises market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Real Estate Agency Franchises, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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