Real Estate Agency Franchises in Australia - Market Research Report

Real Estate Agency Franchises industry trends (2014-2019)

poll Average industry growth 2014–2019: 4.1%

The Real Estate Agency Franchises industry has performed well over the past five years. Industry revenue has grown strongly as loan rates have plunged to a record low, supporting demand for residential property. This demand has contributed to strong price growth for residential housing over the past five years. Higher housing prices usually increase both the quantity of housing transfers and the value of commission and fees earned by real estate agents. As a result, industry revenue is expected to grow at an annualised 4.1% over the five years through 2018-19, to $9.6 billion. Homeowners are more likely to upsize or downsize when property prices rise, increasing industry demand. However, rising prices have made it more difficult for first-home buyer...
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Real Estate Agency Franchises industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

Residential property prices are forecast to fall in XXX-XXX, before recovering over the four years through to XXX-XX. Overall, prices are projected to grow over the period, although not at the same levels seen over the past five years. Rising residential property prices will likely continue increasing investor activity, although this trend is anticipated to come at the expense of homeowners. In particular, first-home buyers are likely to continue being priced out of the market by investors and those with existing property equity to leverage. However, government initiatives such as the First Home Owner Grant and the First Home Super Saver Scheme are forecast to assist this market. Higher housing prices generally increase commission and fees. As a resu...
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Real Estate Agency Franchises industry statistics

  • attach_money Market Size: $10bn
  • business Number of Businesses: 7,098
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 68,189

Biggest companies in the Real Estate Agency Franchises industry

The companies holding the largest market share in the Real Estate Agency Franchises in Australia industry include Ray White Group and LJ Hooker Limited.

  • pie_chart Ray White Group Market Share: x.x%
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  • pie_chart LJ Hooker Limited Market Share: x.x%
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What is Real Estate Agency Franchises industry?

Industry Definition

Industry players operate real estate agency franchises. Industry firms (franchisees) pay franchise, royalty and renewal fees to the franchisor in exchange for branding, marketing, administrative support, training and other services.

Industry Products and Services

  • Residential sales
  • Residential leasing and management
  • Non-residential sales, leasing and management
  • Other
  • All Others

Industry Activities

  • Conveyancing (other than by a qualified practitioner)
  • Real estate management
  • Appraisal of real estate
  • Real estate agency body corporate management
  • Real estate agency auctioning and brokering

Market research report - table of contents

Industry Definition

Industry players operate real estate agency franchises. Industry firms (franchisees) pay franchise, royalty and renewal fees to the franchisor in exchange for branding, marketing, administrative support, training and other services.

Main Activities

  • Conveyancing (other than by a qualified practitioner)
  • Real estate management
  • Appraisal of real estate
  • Real estate agency body corporate management
  • Real estate agency auctioning and brokering

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

The number of housing transfers, which is how many houses change owners, is used as a proxy for sales volumes in the industry. A higher number of housing ...
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Number of housing transfers
Mortgage affordability
Business confidence index
Residential housing prices

Current Performance

Commercial property
Online presence
 Chart: Revenue Growth

Industry Outlook

Foreign investment
Profit and structure
 Table: Real Estate Agency Franchises in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Real Estate Agency Franchises in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Residential Property Operators in Australia
Office Property Operators in Australia
Retail Property Operators in Australia
Industrial and Other Property Operators in Australia



Key Selling Industries

Specialised Design Services in Australia
Wireless Telecommunications Carriers in Australia





Products & Services

Real estate agents typically focus on specific target markets or operation types. For example, an agent that specialises on residential property sales wil...
Investors
Commercial businesses




Demand Determinants

The amount and value of property sales and leasing activity in both residential and commercial markets primarily influence industry demand. This includes ...
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Major Markets

Investors
Commercial businesses





 Chart: Major Market Segmentation for the Real Estate Agency Franchises in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The industry is characterised by low market share concentration. The four largest players are expected to account for less than 25.0% of industry revenue ...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Real Estate Agency Franchises in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Real Estate Agency Franchises in Australia - Market Research Report Industry

Industry Globalization

Ray White Group is an Australian family-owned company headquartered in Brisbane. In 1902, the company was established as a single real estate office in Cr...
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Ray White Group

 Table: Ray White Group - financial performance

LJ Hooker

 Table: LJ Hooker - financial performance

Capital Intensity

The Real Estate Agency Franchises industry displays low capital intensity. For every dollar invested in capital, the average industry participant spends a...
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 Chart: Level of Capital Intensity for the Real Estate Agency Franchises in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Real Estate Agency Franchises in Australia Industry

Industry Revenue (2007-2025)
Industry Gross Product (2007-2025)
Establishments (2007-2025)
Businesses (2007-2025)
Employment (2007-2025)
Exports (2007-2025)
Imports (2007-2025)
Wages (2007-2025)
Domestic Demand (2007-2025)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

COMMISSION

FIRST HOME OWNER GRANT

OWNER-OCCUPIER

REAL ESTATE

RENT

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Real Estate Agency Franchises industry?

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This report on Real Estate Agency Franchises in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Real Estate Agency Franchises in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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