Overview

Sold: Rising property prices contribute to solid industry revenue growth

IBISWorld’s Real Estate Agency Franchises market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

REPORT SNAPSHOT

Industry Analysis & Industry Trends

The Real Estate Agency Franchises industry has performed well over the past five years. Industry revenue has grown strongly following declines over the two years through 2011-12, when high housing loan rates weakened property demand. Loan rates have plunged to a record low since then, boosting mortgage affordability and supporting demand for residential property. These factors have contributed to strong pricing growth in residential housing over the past five years. Rising property prices have enticed investors into the market, as the increased equity in existing properties has allowed many owners to purchase additional properties. Increased commercial property activity has also assisted industry revenue growth. Industry revenue is expected to grow at an annualised 4.5%...

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What is the Real Estate Agency Franchises industry?

The Real Estate Agency Franchises industry is in the mature stage of its life cycle. Industry value added (IVA), a measure of the industry’s contribution to the economy, is forecast to grow at an annualised 3.9% over the 10 years through 2021-22. This is an outperformance of the economy, with GDP forecast to grow at an annualised 2.6% over the period. Typically, IVA growth stronger than GDP growth is indicative of a growing industry. However, the industry has benefited from skyrocketing residential property price growth over the past five years. This has allowed franchised real estate agents to increase margins slightly. As profit is a key contributor to IVA, this has positively skewed the industry’s IVA figure. Ove...

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Additional Insights for the Real Estate Agency Franchises Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Real Estate Agency Franchises Industry are

  • Marketing and promotion
  • Effective portfolio management
  • Key contact markets
  • IBISWorld analysts also discuss how external factors such as Number of housing transfers and Mortgage affordability in the Real Estate Agency Franchises industry impact industry performance..

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    New Zealand Special Report

    Products & Brands

    Major products in this industry
    Residential sales
    Residential leasing and management
    Non-residential sales
    Non-residential leasing and management

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Number of housing transfers
  • Mortgage affordability
  • Business confidence index
  • Residential housing prices
  • Residential property yields

  • Current Performance
  • Residential property
  • Commercial property
  • Online presence
  • Chart: Revenue Growth

  • Industry Outlook
  • Table: Real Estate Agency Franchises Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Real Estate Agency Franchises Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Residential Property Operators
  • Office Property Operators
  • Retail Property Operators
  • Industrial and Other Property Operators

  • Key Selling Industries
  • Specialised Design Services
  • Wireless Telecommunications Carriers

  • Products & Services
  • Residential sales
  • Residential leasing and management
  • Non-residential sales
  • Other
  • Non-residential leasing and management
  • Chart: Real Estate Agency Franchises Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • House owner-occupiers
  • Investors
  • Commercial businesses
  • Chart: Major Market Segmentation for the Real Estate Agency Franchises Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Real Estate Agency Franchises

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Real Estate Agency Franchises Industry

  • Industry Globalization
    Major Companies
    Ray White GroupLJ Hooker Limited
  • Table: Ray White Group - financial performance
  • Table: LJ Hooker Limited - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Real Estate Agency Franchises Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Real Estate Agency Franchises Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    First Home Owner Grant
  • A government grant for first home buyers. This is a national scheme funded by the states and territories.
  • Real Estate
  • Property that includes the land, any built structures and natural resources.
  • Rent
  • Payment for the temporary use of real estate.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Real Estate Agency Franchises:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Real Estate Agency Franchises market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Real Estate Agency Franchises, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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