Super: Industry assets are set to grow despite a freeze on the rate of guaranteed contributions

IBISWorld’s Retail Superannuation Funds market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.


Industry Analysis & Industry Trends

Retail super funds account for the second-largest asset base within the superannuation sector, behind self-managed super funds, and are a significant element of the Australian financial system. Funds Under Administration (FUA) is expected to grow at an annualised 9.1% over the five years through 2016-17, to reach $596.0 billion. The industry is supported by guaranteed super contributions and a growing labour force. Industry revenue is projected to grow at an annualised 6.8% over the five years through 2016-17, to reach $105.1 billion. This includes expected growth of 17.3% in 2016-17. However, industry revenue is extremely volatile, and fluctuations in investment income can cause revenue shocks...

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What is the Retail Superannuation Funds industry?

The product segments of retail super funds remain relatively constant due to most members staying within the default strategy, and the investment mandates that provide thresholds for asset allocation. However, the mandates and allocation of assets have changed over the past five years, as more members reach preservation age.


Equities make up just under half of the investments of retail super funds. The segment includes both Australian equities, international equities and unlisted equity. The portion of Australian shares is typically higher due to Australian fund managers' knowledge of the Australian market. Thi...

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Additional Insights for the Retail Superannuation Funds Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Retail Superannuation Funds Industry are

  • Economies of scope
  • Having a high prior success rate
  • Willingness to outsource when appropriate
  • IBISWorld analysts also discuss how external factors such as All Ordinaries index and Total employees in the labour force in the Retail Superannuation Funds industry impact industry performance..

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    Products & Brands

    Major products in this industry
    Fixed income investments
    Examples of brands in this Industry
    AMP Superannuation Limited
    OnePath Custodians Pty Limited
    OnePath Masterfund
    Colonial First State Investments Limited
    Colonial Mutual Superannuation Pty Ltd
    MLC Super
    Retirement Wrap
    ASGARD Capital Management Ltd
    BT Funds Management Limited

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • All Ordinaries index
  • Total employees in the labour force
  • year bond rate
  • Real household discretionary income

  • Current Performance
  • Chart: Revenue Growth

  • Industry Outlook
  • Structure and landscape
  • Revenue attributes
  • Regulatory changes
  • Table: Retail Superannuation Funds Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Retail Superannuation Funds Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Accounting Services
  • Financial Asset Investing
  • Life Insurance
  • Superannuation Funds Management Services

  • Products & Services
  • Equities
  • Fixed income investments
  • Cash
  • Property
  • Other
  • Infrastructure
  • Chart: Retail Superannuation Funds Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged between 50 and 59
  • People aged between 35 and 49
  • People aged over 65
  • People aged between 60 and 65
  • People aged under 35
  • Chart: Major Market Segmentation for the Retail Superannuation Funds Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Retail Superannuation Funds

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Retail Superannuation Funds Industry

  • Industry Globalization
    Major Companies
    Westpac Banking CorporationCommonwealth Bank of AustraliaAMP LimitedNational Australia Bank LimitedAustralia and New Zealand Banking Group Limited
  • Table: Westpac Banking Corporation - financial performance
  • Table: Commonwealth Bank of Australia - financial performance
  • Table: AMP Limited - financial performance
  • Table: National Australia Bank Limited - financial performance
  • Table: Australia and New Zealand Banking Group Limited - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Retail Superannuation Funds Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Retail Superannuation Funds Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Total Assets (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Eligible Rollover Funds
  • Eligible rollover funds refer to funds that accept benefits automatically rolled over from other funds, typically when the member has been lost.
  • Funds Under Administration (Fua)
  • Funds that are administered by retail super funds on behalf of their members.
  • Self-Managed Super Funds
  • Self-managed super funds refer to super funds managed by the contributor. This increases a person's control over their assets, however there are high costs and risks associated with this.
  • Vested Benefits
  • Vested benefits refer to benefits that do not depend on membership of the superannuation entity. Members will be eligible for all benefits subject to criteria such as membership at a relevant date.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Retail Superannuation Funds:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Retail Superannuation Funds market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Retail Superannuation Funds, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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