Residential Real Estate Advertising in Australia - Market Research Report

Residential Real Estate Advertising industry trends (2014-2019)

poll Average industry growth 2014–2019: 9.4%

The Residential Real Estate Advertising industry has grown substantially over the past five years. Low interest rates and growth in residential housing prices have fuelled demand for industry services over the period. The convenience of online platforms and the appeal of searching based on specific parameters have also driven growth over the past five years. Online platforms have increasingly provided more data and information on properties, increasing advertising prices and driving profitability growth over the period. The dominance of the industry's larger players allows them to raise prices, further contributing to strong industry growth. Industry revenue is expected to grow at an annualised 9.4% over the five years through 2018-19, to reach $962....
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Residential Real Estate Advertising industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

Revenue for the Residential Real Estate Advertising industry is forecast to grow at an annualised X.X% over the five years through XXX-XX, to reach $X.X billion. Profit is forecast to continue rising over the period, as industry firms increase sales and prices and limit their wage costs. While rising employment numbers are forecast to boost wage costs in absolute terms, industry revenue is projected to increase at a higher rate. Although industry revenue is anticipated to strongly grow over the five years through XXX-XX, the major players will likely struggle to find new avenues of growth beyond online listings. They will likely seek new products to offer in conjunction with their current service offerings for new avenues of revenue. The continued d...
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Residential Real Estate Advertising industry statistics

  • attach_money Market Size: $963m
  • business Number of Businesses: 74
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 2,292

Biggest companies in the Residential Real Estate Advertising industry

The companies holding the largest market share in the Residential Real Estate Advertising in Australia industry include REA Group Ltd, Domain Holdings Australia Limited and News Australia Holdings Pty Limited.

  • pie_chart REA Group Ltd Market Share: x.x%
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  • pie_chart Domain Holdings Australia Limited Market Share: x.x%
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  • pie_chart News Australia Holdings Pty Limited Market Share: x.x%
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What is Residential Real Estate Advertising industry?

Industry Definition

Industry firms mainly list residential properties available for lease or purchase, for property lessors, buyers and real estate agents and brokers. Industry participants include providers that operate online and companies that publish print listings.

Industry Products and Services

  • Online standard listings
  • Online premium listings
  • Print listings
  • All Others

Industry Activities

  • Online real estate advertising
  • Print real estate advertising

Market research report - table of contents

Industry Definition

Industry firms mainly list residential properties available for lease or purchase, for property lessors, buyers and real estate agents and brokers. Industry participants include providers that operate online and companies that publish print listings.

Main Activities

  • Online real estate advertising
  • Print real estate advertising

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

The number of housing transfers measures house sales. As almost every house sold is advertised, a rise in housing transfers represents increased revenue f...
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Number of housing transfers
Residential housing loan rates
Residential housing prices
Demand from house construction

Current Performance

Increasing returns
Industry competitors
 Chart: Revenue Growth

Industry Outlook

Foreign expansion
Avenues for new entrants
 Table: Residential Real Estate Advertising in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Residential Real Estate Advertising in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Newsagents and Book Retailers in Australia
Residential Property Operators in Australia
Real Estate Services in Australia
National and Regional Commercial Banks in Australia



Key Selling Industries

Printing in Australia
Data Storage Services in Australia
Computer and Electronic Equipment Repair in Australia
Internet Service Providers in Australia
Data Processing and Web Hosting Services in Australia


Products & Services

Residential real estate advertisements are displayed online or in print. Online property portals offer premium listings and standard listings. Most indust...
Lessors
Property Developers




Demand Determinants

Demand for residential real estate advertising is primarily based on the supply of residential properties on the market and the choices owners and their r...
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Major Markets

Lessors
Property Developers





 Chart: Major Market Segmentation for the Residential Real Estate Advertising in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Residential Real Estate Advertising industry has high market share concentration. The industry’s four largest players account for over 70% of industry...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Residential Real Estate Advertising in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Residential Real Estate Advertising in Australia - Market Research Report Industry

Industry Globalization

REA Group Ltd is the largest company in the industry and generates revenue through its property advertising website www.realestate.com.au. The company was...
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REA Group

 Table: REA Group - financial performance

Domain Group

 Table: Domain Group - financial performance

News Australia Holdings

 Table: News Australia Holdings - financial performance

Capital Intensity

The industry is characterised by moderate capital intensity. For every dollar spent on capital costs, an estimated $3.49 is spent on wage costs. Industry ...
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 Chart: Level of Capital Intensity for the Residential Real Estate Advertising in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Residential Real Estate Advertising in Australia Industry

Industry Revenue (2007-2025)
Industry Gross Product (2007-2025)
Establishments (2007-2025)
Businesses (2007-2025)
Employment (2007-2025)
Exports (2007-2025)
Imports (2007-2025)
Wages (2007-2025)
Domestic Demand (2007-2025)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

BIG DATA

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Residential Real Estate Advertising industry?

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This report on Residential Real Estate Advertising in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Residential Real Estate Advertising in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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