Hot property: A strong residential market and increased listing prices have boosted revenue

IBISWorld’s Residential Real Estate Advertising market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.


Industry Threats & Opportunities

  • The dominance of the two largest players has made it difficult for new firms to gain a foothold
  • Firms are expected to focus on value-added services and expansion into overseas markets

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    Industry Analysis & Industry Trends

    The Residential Real Estate Advertising industry has undergone some changes over the past five years. While the industry was largely print-based in the past, internet listings now dominate the market and most players in the industry are now based online. Domain Group (owned by Fairfax Media Limited) and REA Group Limited control the majority of the industry. These companies have increased their market shares as agents move towards platforms with the most sales potential. With a strong property market, industry revenue is expected to increase at an annualised 13.7% over the five years through 2016-17.

    In 2016-17, revenue is expected to grow by 10.1%, to reach $890.1 million...

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    What is the Residential Real Estate Advertising industry?

    Capital intensity for the industry is at a moderate level. Wages make up the largest proportion of industry expenses, due to the high costs of employing skilled programmers, analysts and other IT professionals. Capital costs, in the form of depreciation, are also high despite the increasingly online business model employed by operators. While this is typically a low-cost operation, online firms have been increasing their IT spending over the past five years in the form of servers and new software platforms for increased scalability.

    To calculate the capital intensity ratio, IBISWorld uses data from the industry cost structure. Depreciation is used as a proxy for capital, with wages used as a proxy for labour. In 2016-17, depreciation is projected to account for 4.7% o...

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    Additional Insights for the Residential Real Estate Advertising Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Residential Real Estate Advertising Industry are

  • Having a high profile in the market
  • Having a loyal customer base
  • Attractive product presentation
  • IBISWorld analysts also discuss how external factors such as Number of housing transfers and Residential housing loan rates in the Residential Real Estate Advertising industry impact industry performance..

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    Products & Brands

    Major products in this industry
    Online standard listings
    Online premium listings
    Print listings
    Examples of brands in this Industry

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Number of housing transfers
  • Residential housing loan rates
  • Residential housing prices
  • Demand from house construction
  • Demand from multi-unit apartment and townhouse construction
  • IT and telecommunications adoption

  • Current Performance
  • Declining print media
  • Perpetuating returns
  • Industry competitors
  • Chart: Revenue Growth

  • Industry Outlook
  • Growth beyond listings
  • Foreign expansion
  • Avenues for new entrants
  • Table: Residential Real Estate Advertising Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Residential Real Estate Advertising Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Newspaper and Book Retailing
  • Residential Property Operators
  • Real Estate Services
  • National and Regional Commercial Banks

  • Key Selling Industries
  • Computer and Electronic Equipment Repair
  • Data Processing and Web Hosting Services
  • Data Storage Services
  • Internet Service Providers
  • Printing

  • Products & Services
  • Online standard listings
  • Online premium listings
  • Print listings
  • Chart: Residential Real Estate Advertising Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Household owner-occupiers
  • Lessors
  • Property Developers
  • Chart: Major Market Segmentation for the Residential Real Estate Advertising Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Residential Real Estate Advertising

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Residential Real Estate Advertising Industry

  • Industry Globalization
    Major Companies
    REA Group LtdFairfax Media LimitedNews Australia Holdings Pty Limited
  • Table: REA Group Ltd - financial performance
  • Table: Fairfax Media Limited - financial performance
  • Table: News Australia Holdings Pty Limited - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Residential Real Estate Advertising Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Residential Real Estate Advertising Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Big Data
  • The collection and analysis of large data sets, which are used to gain business insights.
  • Lessor
  • Property owners that want to rent their property out.
  • Vendor
  • A private individual that has contracted a real estate agent to sell or lease a property.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Residential Real Estate Advertising:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Residential Real Estate Advertising market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Residential Real Estate Advertising, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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