Safe as houses: Higher advertising prices have driven growth in industry profitability

The Residential Real Estate Advertising industry has substantially grown over the past five years. Low interest rates and growth in residential housing prices have fuelled demand for industry services over the period. The convenience of online platforms and the appeal of searching based on specific parameters have also driven growth over the past five years. Online platforms have increasingly provided more data and information on properties, which has resulted in higher advertising prices, driving profitability growth over the period. The dominance of the industry's larger players, combined with consistent price increases, has contributed to strong industry growth. Industry revenue is expected to grow at an annualised 12.7% over the five years through 2017-18, to reach $957.5 million...read more.

Industry Statistics & Market Size
Revenue
$958m
Annual Growth 13-18
12.7%
Forecast Growth 18-23
x.x%lock
Profit
x.x%lock
Employment
2,257
Businesses
61
Market Share of Companies

Industry Threats & Opportunities

  • Higher advertising and real estate prices have significantly boosted industry revenue
  • The dominance of the two largest players has made it difficult for new firms to gain a foothold
  • Firms are forecast to focus on value-added services and expansion into overseas markets

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    Industry Report - Industry Locations Chapter

    Revenue generated by the Residential Real Estate Advertising industry within each state largely depends on the number of housing transfers. A high number of housing transfers indicates strong activity in the real estate market, increasing the demand for residential real estate advertisers and consequently boosting industry revenue. As residential properties are primarily bought and sold by private individuals, the distribution of revenue across Australia's states and territories largely follows population distribution. Population growth and population demographics are strong drivers of advertising and industry revenue growth within states and territories.Australia's two largest states by population, New South Wales and Victoria, generate the greatest amount of industry revenue. The...purchase to read more.

    Additional Insights for the Residential Real Estate Advertising Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Residential Real Estate Advertising Industry are

  • Having a high profile in the market
  • Having a loyal customer base
  • Attractive product presentation

    • IBISWorld analysts also discuss how external factors such as Number of housing transfers and Residential housing loan rates in the Residential Real Estate Advertising industry impact industry performance..

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    What's in this report

    Industry Products

    What is the Residential Real Estate Advertising Industry?

    Industry firms mainly list residential properties available for lease or purchase, for property lessors, buyers and real estate agents and brokers. Industry participants include providers that operate online and companies that publish print listings.

    Industry Products
  • Online standard listings
  • Online premium listings
  • Print listings
    • Industry Activities
  • Online real estate advertising
  • Print real estate advertising
    • Table of Contents

    About this Industry

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources

    Industry at a Glance

    Industry Statistics Snapshot
    Industry Structure
    Executive Summary

    Industry Performance

    Executive Summary
    Key External Drivers
  • Number of housing transfers
  • Residential housing loan rates
  • Residential housing prices
  • Demand from house construction
  • Demand from multi-unit apartment and townhouse construction

    • Current Performance
  • Declining print media
  • Increasing returns
  • Industry competitors
  • Chart: Revenue Growth

    • Industry Outlook
  • Growth beyond listings
  • Foreign expansion
  • Avenues for new entrants
  • Table: Residential Real Estate Advertising Industry Revenue Outlook

    • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Residential Real Estate Advertising Industry Lifecycle vs The Economy

    • Products & Markets

    Supply Chains
    Key Buying Industries
  • Newsagents and Book Retailers
  • Residential Property Operators
  • Real Estate Services
  • National and Regional Commercial Banks

    • Key Selling Industries
  • Computer and Electronic Equipment Repair
  • Data Processing and Web Hosting Services
  • Data Storage Services
  • Internet Service Providers
  • Printing

    • Products & Services
  • Online standard listings
  • Online premium listings
  • Print listings
  • Chart: Residential Real Estate Advertising Industry Products and Services Segmentation

    • Demand Determinants
    Major Markets
  • Household owner-occupiers
  • Lessors
  • Property Developers
  • Chart: Major Market Segmentation for the Residential Real Estate Advertising Industry

    • International Trade
    Business Locations
    Chart: Business Locations by State

    Competitive Landscape

    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Residential Real Estate Advertising

    • Basis of Competition
  • Internal competition
  • External competition

    • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Residential Real Estate Advertising Industry

    • Industry Globalization

    Major Companies

    REA Group Ltd, Domain Holdings Australia Limited, News Australia Holdings Pty Limited,
  • Table: REA Group Ltd - financial performance
  • Table: Domain Holdings Australia Limited - financial performance
  • Table: News Australia Holdings Pty Limited - financial performance

    • Operating Conditions

    Capital Intensity
  • Chart: Level of Capital Intensity for the Residential Real Estate Advertising Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

    • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

    • Regulation & Policy
    Industry Assistance

    Key Statistics

    Table: Industry Data for the Residential Real Estate Advertising Industry
    Includes:
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

    • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data

    Jargon & Glossary

    Big Data
  • The collection and analysis of large data sets, which are used to gain business insights.
    • Lessor
  • Property owners that want to rent their property out.
    • Vendor
  • A private individual that has contracted a real estate agent to sell or lease a property.
    • What Our Customers Say
    Why buy this report?

    IBISWorld’s Residential Real Estate Advertising market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Residential Real Estate Advertising:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Residential Real Estate Advertising market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Residential Real Estate Advertising, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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