Safe as houses: Higher advertising prices have driven growth in industry profitability

The Residential Real Estate Advertising industry has substantially grown over the past five years. Low interest rates and growth in residential housing prices have fuelled demand for industry services over the period. The convenience of online platforms and the appeal of searching based on specific parameters have also driven growth over the past five years. Online platforms have increasingly provided more data and information on properties, which has resulted in higher advertising prices, driving profitability growth over the period. The dominance of the industry's larger players, combined with consistent price increases, has contributed to strong industry growth. Industry revenue is expected to grow at an annualised 12.7% over the five years through 2017-18, to reach $957.5 million...read more.

Industry Statistics & Market Size
Revenue
$958m
Annual Growth 13-18
12.7%
Forecast Growth 18-23
Profit
Employment
2,257
Businesses
61

Industry Threats & Opportunities

  • Higher advertising and real estate prices have significantly boosted industry revenue
  • The dominance of the two largest players has made it difficult for new firms to gain a foothold
  • Firms are forecast to focus on value-added services and expansion into overseas markets
  • Industry Report - Industry Products Chapter

    Residential real estate advertisements are displayed online or in print. Online property portals offer premium listings and standard listings. Complementary advertisements for services such as mortgages and home moving services are not included in the industry.Online standard listingsMost residential real estate advertising is done through online standard listings. These listings generally display a property's location on an interactive map, along with several photos, general details and a written profile. Online standard listings are the most cost-effective form of residential real estate advertising, as vendors and real estate agents pay a set fee to advertise a property for a period that usually spans between two and 12 weeks. Onl...purchase to read more.

    Additional Insights for the Residential Real Estate Advertising Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Residential Real Estate Advertising Industry are

  • Having a high profile in the market
  • Having a loyal customer base
  • Attractive product presentation
  • IBISWorld analysts also discuss how external factors such as Number of housing transfers and Residential housing loan rates in the Residential Real Estate Advertising industry impact industry performance..

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    What's in this report

    What is the Residential Real Estate Advertising Industry?

    Industry firms mainly list residential properties available for lease or purchase, for property lessors, buyers and real estate agents and brokers. Industry participants include providers that operate online and companies that publish print listings.

    Industry Products
  • Online standard listings
  • Online premium listings
  • Print listings
  • Industry Activities
  • Online real estate advertising
  • Print real estate advertising
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Number of housing transfers
  • Residential housing loan rates
  • Residential housing prices
  • Demand from house construction
  • Demand from multi-unit apartment and townhouse construction

  • Current Performance
  • Declining print media
  • Increasing returns
  • Industry competitors
  • Chart: Revenue Growth

  • Industry Outlook
  • Growth beyond listings
  • Foreign expansion
  • Avenues for new entrants
  • Table: Residential Real Estate Advertising Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Residential Real Estate Advertising Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Newspaper and Book Retailing
  • Residential Property Operators
  • Real Estate Services
  • National and Regional Commercial Banks

  • Key Selling Industries
  • Computer and Electronic Equipment Repair
  • Data Processing and Web Hosting Services
  • Data Storage Services
  • Internet Service Providers
  • Printing

  • Products & Services
  • Online standard listings
  • Online premium listings
  • Print listings
  • Chart: Residential Real Estate Advertising Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Household owner-occupiers
  • Lessors
  • Property Developers
  • Chart: Major Market Segmentation for the Residential Real Estate Advertising Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Residential Real Estate Advertising

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Residential Real Estate Advertising Industry

  • Industry Globalization
    REA Group Ltd, Domain Holdings Australia Limited, News Australia Holdings Pty Limited,
  • Table: REA Group Ltd - financial performance
  • Table: Domain Holdings Australia Limited - financial performance
  • Table: News Australia Holdings Pty Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Residential Real Estate Advertising Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Residential Real Estate Advertising Industry
    Includes:
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Big Data
  • The collection and analysis of large data sets, which are used to gain business insights.
  • Lessor
  • Property owners that want to rent their property out.
  • Vendor
  • A private individual that has contracted a real estate agent to sell or lease a property.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Residential Real Estate Advertising market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Residential Real Estate Advertising:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Residential Real Estate Advertising market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Residential Real Estate Advertising, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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