Adding up: The growing popularity of online marketing has boosted industry revenue

The Digital Advertising Agencies industry has grown significantly over the past five years, largely due to the increasing popularity of online marketing solutions among both private and public sector organisations. Businesses have become increasingly aware that digital marketing can more effectively target their key markets than traditional print and TV mediums. Overall, industry revenue is expected to increase by an annualised 16.7% over the five years through 2018-19, to be worth $2.0 billion. This includes projected growth of 16.9% in the current year.Over the past five years, search engine marketing (SEM) has remained the industry's dominant more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24

Industry Threats & Opportunities

  • Search engine marketing has remained the industry’s main service over the past five years
  • Marketing campaigns run on multiple social media platforms have aided industry demand
  • The number of social media applications offering advertising space to businesses is forecast to rise
  • Industry Report - Industry Key Buyers Chapter

    The Digital Advertising Agencies industry displays low market share concentration, with the four largest operators expected to account for less than one-third of industry revenue in 2018-19. Many small-scale firms have entered the industry over the past five years, encouraged by rising demand for digital advertising agencies and the industry's low barriers to entry. In addition, many larger traditional advertising companies have developed digital capabilities over the period. Consequently, the industry is fragmented, with operators of various sizes and specialties. Ind...purchase to read more.

    Additional Insights for the Digital Advertising Agencies Industry

    IBISWorld has determined the most important Key Success Factors for the Digital Advertising Agencies are:

  • Ability to effectively communicate and negotiate
  • Marketing of differentiated products
  • Access to highly skilled workforce
  • IBISWorld analysts also discuss how external factors such as Demand from internet publishing and broadcasting and Internet subscribers in the Digital Advertising Agencies industry impact industry performance..

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    What's in this report

    What is the Digital Advertising Agencies Industry?

    Industry agencies create advertising campaigns and place the advertisements across digital media outlets. Agencies produce advertising material and provide advice, media planning and buying services, creative services, and account management services, either in-house or through subcontractors.

    Industry Products
  • Search engine marketing
  • Digital advertising content
  • Other services
  • Industry Activities
  • Search engine optimization (SEO)
  • Mobile advertising
  • Digital display advertising
  • Social media marketing and management
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from internet publishing and broadcasting
  • Internet subscribers
  • IT and telecommunications adoption
  • Business confidence index

  • Current Performance
  • Targeting key audiences
  • Social media marketing
  • Mobile ads
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • New channels
  • Ad blocking
  • Table: Digital Advertising Agencies Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Digital Advertising Agencies Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Clothing Retailing
  • Motor Vehicle Dealers
  • Real Estate Services
  • Computer and Software Retailing

  • Key Selling Industries
  • Internet Publishing and Broadcasting
  • Motion Picture and Video Production

  • Products & Services
  • Search engine marketing
  • Digital advertising content
  • Other services
  • Chart: Digital Advertising Agencies Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Retailers
  • Other companies
  • Financial services companies
  • Automotive companies
  • Real estate companies
  • Telecom companies
  • Leisure and travel companies
  • Consumer electronics companies
  • Chart: Major Market Segmentation for the Digital Advertising Agencies Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Wages
  • Purchases
  • Profit
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Digital Advertising Agencies

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Digital Advertising Agencies Industry

  • Industry Globalization
    WPP AUNZ LTD, Interpublic Australia Holdings Pty Ltd, Omnicom Media Group Australia Pty Ltd,
  • Table: WPP AUNZ LTD - financial performance
  • Table: Interpublic Australia Holdings Pty Ltd - financial performance
  • Table: Omnicom Media Group Australia Pty Ltd - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Digital Advertising Agencies Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Digital Advertising Agencies Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Internet Of Things
  • The network of physical objects (devices, vehicles, home appliances and other items) embedded with software, sensors, and network connectivity that enables these objects to connect and exchange data.
  • Rich Media
  • A digital advertisement that uses advanced features such as video, audio, or other elements that encourage viewers to interact and engage with the content.
  • Virtual Reality (Vr)
  • A type of computer technology that can simulate three-dimensional environments and allows users to engage with such environments through specialised hardware such as a helmet with a screen inside.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Digital Advertising Agencies market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Digital Advertising Agencies:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Digital Advertising Agencies market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Digital Advertising Agencies, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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