Digital Advertising Agencies in Australia - Market Research Report

Digital Advertising Agencies industry trends (2014-2019)

poll Average industry growth 2014–2019: 3.4%

The Digital Advertising Agencies industry has grown significantly over the past five years, largely due to the increasing popularity of online marketing solutions among both private and public sector organisations. Businesses have become increasingly aware that digital marketing can more effectively target their key markets than traditional print and TV mediums. Overall, industry revenue is expected to increase by an annualised 16.7% over the five years through 2018-19, to be worth $2.0 billion. This includes projected growth of 16.9% in the current year. Over the past five years, search engine marketing (SEM) has remained the industry's dominant service. Businesses have increasingly hired digital advertising agencies to implement search engine opti...
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Digital Advertising Agencies industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Digital Advertising Agencies industry's revenue is projected to continue expanding strongly over the next five years. The growing adoption of new hardware through which advertising can be transmitted, such as virtual reality headsets and smartwatches, is likely to support this growth. The need for companies to circumvent digital marketing obstacles such as ad blocking will also fuel demand for industry services. As the industry is in the growth stage of its economic life cycle, enterprise numbers are projected to rise over the period. Many new players are likely to emphasise largely untapped mediums such as wearable technologies. Average wages are likely to continue trending up over the next five years, as industry players increasingly hire worke...
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Digital Advertising Agencies industry statistics

  • attach_money Market Size: $2bn
  • business Number of Businesses: 3,895
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 8,588

Biggest companies in the Digital Advertising Agencies industry

The companies holding the largest market share in the Digital Advertising Agencies in Australia industry include WPP AUNZ LTD, Interpublic Australia Holdings Pty Ltd and Omnicom Media Group Australia Pty Ltd.

  • pie_chart WPP AUNZ LTD Market Share: x.x%
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  • pie_chart Interpublic Australia Holdings Pty Ltd Market Share: x.x%
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  • pie_chart Omnicom Media Group Australia Pty Ltd Market Share: x.x%
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What is Digital Advertising Agencies industry?

Industry Definition

Industry players generate revenue through the operation of hotels and resorts of various sizes. In addition to providing accommodation, most hotels and resorts also earn income by providing food and beverage options for guests.

Industry Products and Services

  • Luxury accommodation
  • Other accommodation
  • Food and beverages
  • Other products and services
  • All Others

Industry Activities

  • Hotel operation
  • Hotel management
  • Resort operation
  • Resort management

Market research report - table of contents

Industry Definition

Industry agencies create advertising campaigns and place the advertisements across digital media outlets. Agencies produce advertising material and provide advice, media planning and buying services, creative services, and account management services, either in-house or through subcontractors.

Main Activities

  • Search engine optimization (SEO)
  • Mobile advertising
  • Digital display advertising
  • Social media marketing and management

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Digital advertising agencies target consumers based on their internet activity. Therefore, internet-based marketing typically becomes more effective and a...
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Demand from internet publishing and broadcasting
Internet subscribers
IT and telecommunications adoption
Business confidence index

Current Performance

Social media marketing
Mobile ads
Industry structure
 Chart: Revenue Growth

Industry Outlook

Ad blocking
 Table: Digital Advertising Agencies in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Digital Advertising Agencies in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Clothing Retailing in Australia
Motor Vehicle Dealers in Australia
Real Estate Services in Australia
Computer and Software Retailing in Australia



Key Selling Industries

Motion Picture and Video Production in Australia
Internet Publishing and Broadcasting in Australia





Products & Services

Digital advertising agencies perform a variety of tasks for downstream customers, including search engine marketing and creating digital advertising conte...
Other companies
Financial services companies
Automotive companies
Real estate companies
Telecom companies
Leisure and travel companies
Consumer electronics companies

Demand Determinants

A range of factors influence demand for digital advertising agencies. For example, the advertising and promotional budgets of a range of Australian busine...
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Major Markets

Other companies
Financial services companies
Automotive companies
Real estate companies
Telecom companies
Leisure and travel companies
Consumer electronics companies
 Chart: Major Market Segmentation for the Digital Advertising Agencies in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Digital Advertising Agencies industry displays low market share concentration, with the four largest operators expected to account for less than one-t...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Digital Advertising Agencies in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Digital Advertising Agencies in Australia - Market Research Report Industry

Industry Globalization

WPP AUNZ LTD is the local subsidiary of the of England-based WPP plc, a multinational advertising and public relations company. The Australian firm genera...
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WPP AUNZ

 Table: WPP AUNZ - financial performance

Interpublic Group

 Table: Interpublic Group - financial performance

Omnicom Media Group

 Table: Omnicom Media Group - financial performance

Capital Intensity

The Digital Advertising Agencies industry has a low level of capital intensity. For every dollar spent on wages, an estimated $0.04 is invested in capital...
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 Chart: Level of Capital Intensity for the Digital Advertising Agencies in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Digital Advertising Agencies in Australia Industry

Industry Revenue (2007-2025)
Industry Gross Product (2007-2025)
Establishments (2007-2025)
Businesses (2007-2025)
Employment (2007-2025)
Exports (2007-2025)
Imports (2007-2025)
Wages (2007-2025)
Domestic Demand (2007-2025)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

INTERNET OF THINGS

RICH MEDIA

VIRTUAL REALITY (VR)

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Digital Advertising Agencies industry?

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This report on Digital Advertising Agencies in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Digital Advertising Agencies in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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