In the right market: The popularity of search engine marketing has aided industry revenue

The Digital Advertising Agencies industry has exhibited strong revenue growth over the past five years, largely due to the growing popularity of online marketing solutions among both private and public sector organisations. Businesses have become increasingly aware of the industry's ability to channel digital marketing materials towards their target audiences, compared with traditional print and TV mediums. Industry revenue is expected to increase by an annualised 16.2% over the five years through 2017-18, to $1.6 billion, including projected growth of 14.2% over the current year.Over the past five years, search engine marketing (SEM) has remained the industry's dominant service...read more.

Industry Statistics & Market Size
Revenue
$2bn
Annual Growth 13-18
16.2%
Forecast Growth 18-23
Profit
Employment
10,893
Businesses
1,377

Industry Threats & Opportunities

  • Search engine marketing has remained the industry’s dominant service over the past five years
  • Marketing campaigns run on multiple social media platforms have aided industry demand
  • The number of social media applications offering advertising space to businesses is forecast to rise
  • Industry Report - Industry Products Chapter

    Digital advertising agencies perform a variety of tasks for downstream customers. These include search engine marketing and creating digital advertising content across a range of mediums. The industry's services are divided based on the proportion of revenue each segment generates.Search engine marketingIndustry operators generate the largest proportion of revenue from search engine marketing (SEM) services. This form of marketing involves increasing the visibility of a website on popular search engines, such as Google and Bing. SEM largely involves search engine optimisation (SEO). SEO...purchase to read more.

    Additional Insights for the Digital Advertising Agencies Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Digital Advertising Agencies Industry are

  • Ability to effectively communicate and negotiate
  • Marketing of differentiated products
  • Access to highly skilled workforce
  • IBISWorld analysts also discuss how external factors such as Business confidence index and Demand from internet publishing and broadcasting in the Digital Advertising Agencies industry impact industry performance..

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    What's in this report

    What is the Digital Advertising Agencies Industry?

    Industry agencies create advertising campaigns and place the advertisements across digital media outlets. Through in-house capabilities or subcontracting, the agencies provide advice, creative services, account management, production of advertising material, media planning and buying.

    Industry Products
  • Search engine marketing
  • Digital advertising content
  • Other services
  • Industry Activities
  • Search engine optimization (SEO)
  • Mobile advertising
  • Digital display advertising
  • Social media marketing and management
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Business confidence index
  • Demand from internet publishing and broadcasting
  • IT and telecommunications adoption
  • Internet connections

  • Current Performance
  • Targeting key audiences
  • Social media marketing
  • Mobile ads
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • New channels
  • Ad blocking
  • Table: Digital Advertising Agencies Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Digital Advertising Agencies Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Clothing Retailing
  • Motor Vehicle Dealers
  • Real Estate Services
  • Computer and Software Retailing

  • Key Selling Industries
  • Internet Publishing and Broadcasting
  • Motion Picture and Video Production

  • Products & Services
  • Search engine marketing
  • Digital advertising content
  • Other services
  • Chart: Digital Advertising Agencies Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Other companies
  • Retailers
  • Financial services companies
  • Automotive companies
  • Real estate companies
  • Telecom companies
  • Leisure and travel companies
  • Consumer electronics companies
  • Chart: Major Market Segmentation for the Digital Advertising Agencies Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Digital Advertising Agencies

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Digital Advertising Agencies Industry

  • Industry Globalization
    WPP AUNZ LTD, Interpublic Australia Holdings Pty Ltd, Omnicom Media Group Australia Pty Ltd,
  • Table: WPP AUNZ LTD - financial performance
  • Table: Interpublic Australia Holdings Pty Ltd - financial performance
  • Table: Omnicom Media Group Australia Pty Ltd - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Digital Advertising Agencies Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Digital Advertising Agencies Industry
    Includes:
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Internet Of Things
  • The network of physical objects (devices, vehicles, home appliances and other items) embedded with software, sensors, and network connectivity that enables these objects to connect and exchange data.
  • Rich Media
  • A digital advertisement that uses advanced features such as video, audio, or other elements that interact with viewers.
  • Virtual Reality (Vr)
  • A type of computer technology that can simulate three-dimensional environments and allows users to engage with such environments through specialised hardware such as a helmet with a screen inside.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Digital Advertising Agencies market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Digital Advertising Agencies:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Digital Advertising Agencies market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Digital Advertising Agencies, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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