Billboards and Outdoor Advertising Services in Australia - Market Research Report

Billboards and Outdoor Advertising Services industry trends (2014-2019)

poll Average industry growth 2014–2019: 10.5%

The Billboards and Outdoor Advertising Services industry has long been in the shadow of more technologically advanced advertising media, such as TV and radio. However, high-speed internet and digital TV have provided consumers with more avenues for entertainment, which has led to greater fragmentation in advertising channels. Advertisers have increasingly recognised out-of-home (OOH) advertising services as an effective way to deliver messages to a mass audience. OOH advertising firms have benefited from an audience metric system called measurement of outdoor visibility and exposure (MOVE), along with the development of digital displays that allow several advertisements in one space. These innovations have contributed to the increased popularity of...
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Billboards and Outdoor Advertising Services industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Billboards and Outdoor Advertising Services industry is projected to maintain solid growth over the next five years, supported by new display and measurement technologies that will increase the importance of out-of-home (OOH) media in advertising campaigns. Industry revenue is projected to grow at an annualised X.X% over the five years through XXX-XX, to reach $X.X billion. This growth is expected to lift industry employment at a steady pace over the next five years, with enterprise numbers anticipated to rise as high profit margins attract new entrants to the industry. Some segments of the industry are anticipated to yield savings in labour productivity associated with increased use of digitalised billboards and other display apparatus that can...
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Billboards and Outdoor Advertising Services industry statistics

  • attach_money Market Size: $990m
  • business Number of Businesses: 110
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 1,395

Biggest companies in the Billboards and Outdoor Advertising Services industry

The companies holding the largest market share in the Billboards and Outdoor Advertising Services in Australia industry include JCDecaux Street Furniture Pty Limited and oOh!media Limited.

  • pie_chart JCDecaux Street Furniture Pty Limited Market Share: x.x%
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  • pie_chart oOh!media Limited Market Share: x.x%
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What is Billboards and Outdoor Advertising Services industry?

Industry Definition

Industry operators create and design advertising materials for public display, including printed, painted or electronic displays. Operators may place the displays on billboards or panels, or on or within transit vehicles, shopping malls, retail stores and other display structures or sites.

Industry Products and Services

  • Billboard advertising
  • Transport venue advertising
  • Roadside advertising (excluding billboards)
  • Retail advertising
  • All Others

Industry Activities

  • Transport out-of-home advertising services
  • Airport out-of-home advertising services
  • Billboard outdoor advertising services
  • Retail out-of-home advertising services
  • Roadside out-of-home advertising services

Market research report - table of contents

Industry Definition

Industry operators create and design advertising materials for public display, including printed, painted or electronic displays. Operators may place the displays on billboards or panels, or on or within transit vehicles, shopping malls, retail stores and other display structures or sites.

Main Activities

  • Transport out-of-home advertising services
  • Airport out-of-home advertising services
  • Billboard outdoor advertising services
  • Retail out-of-home advertising services
  • Roadside out-of-home advertising services

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Media buying agencies are the industry's major market and principal drivers of demand. While some firms may purchase space directly, media buying agencies...
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Demand from media buying agencies
Number of motor vehicles
Air passenger movements through capital city airports
Consumer sentiment index

Current Performance

Types of services
Private equity and consolidation
Technological innovations
 Chart: Revenue Growth

Industry Outlook

Profit and cost structure
Industry innovation
Rising scrutiny
 Table: Billboards and Outdoor Advertising Services in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Billboards and Outdoor Advertising Services in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Manufacturing
Retail Trade
Financial and Insurance Services
Public Administration and Safety



Key Selling Industries

Urban Bus and Tramway Transport in Australia
Airport Operations in Australia
Rail Passenger Transport in Australia
Office Property Operators in Australia
Retail Property Operators in Australia


Products & Services

The industry provides four main services. Major players are active across all segments, while niche players usually focus on certain products or geographi...
Media and communication companies
Retailers and retail brands
Entertainment companies
Motor vehicle companies
Finance companies
Service industries
Other markets

Demand Determinants

The industry allows advertisers to reach broad segments of the community by placing billboards and out-of-home advertising inside shopping centres as well...
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Major Markets

Media and communication companies
Retailers and retail brands
Entertainment companies
Motor vehicle companies
Finance companies
Service industries
Other markets
 Chart: Major Market Segmentation for the Billboards and Outdoor Advertising Services in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The industry is highly concentrated, with the top four operators projected to account for approximately 90% of industry revenue in 2018-19. Industry conce...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Billboards and Outdoor Advertising Services in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Billboards and Outdoor Advertising Services in Australia - Market Research Report Industry

Industry Globalization

JCDecaux Street Furniture Pty Limited (JCDecaux Australia) is the local subsidiary of the multinational Paris-based advertising company, JCDecaux SA, whic...
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JCDecaux Street Furniture Pty Limited

 Table: JCDecaux Street Furniture Pty Limited - financial performance

oOh!media

 Table: oOh!media - financial performance

Capital Intensity

Capital intensity is high across the industry. This primarily relates to the equipment used for the installation and illumination of advertising materials...
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 Chart: Level of Capital Intensity for the Billboards and Outdoor Advertising Services in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Billboards and Outdoor Advertising Services in Australia Industry

Industry Revenue (2007-2025)
Industry Gross Product (2007-2025)
Establishments (2007-2025)
Businesses (2007-2025)
Employment (2007-2025)
Exports (2007-2025)
Imports (2007-2025)
Wages (2007-2025)
Domestic Demand (2007-2025)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

MEASUREMENT OF OUTDOOR VISIBILITY AND EXPOSURE

OOH MEDIA

QR CODES

STREET FURNITURE

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

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This report on Billboards and Outdoor Advertising Services in Australia:

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  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
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The Billboards and Outdoor Advertising Services in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
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