Wild and woolly: Revenue has been volatile due to variations in wool prices and export demand

The Wool Wholesaling industry is subject to significant revenue volatility. Despite wool exports being accounted for at the farming and processing levels, a notable portion of the wool wholesaled by the industry is destined for export markets. As a result, fluctuations in global wool supply, demand and prices affect volumes and domestic prices for wool, which influences industry revenue. The domestic price of wool has been volatile over the past five years, creating challenges for industry wholesalers. Additionally, the volume of wool produced domestically has declined, limiting wholesalers’ ability to maintain sufficient economies of scale. Significant volatility stemming from these factors has weighed on the industry’s performance over the past five years...read more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24

Industry Threats & Opportunities

  • The industry has faced volatility stemming from its exposure to global wool markets
  • Overseas demand from key New Zealand wool markets has fluctuated, limiting industry growth
  • Innovation to incorporate wool into clothing products will support downstream demand
  • Industry Report - Industry SWOT Analysis Chapter

    The Wool Wholesaling industry is in the mature phase of its economic life cycle. Industry value added (IVA), which measures an industry's contribution to the overall economy, is expected to decline at an annualised 0.5% over the 10 years through 2023-24. This represents an underperformance of the wider economy, with real GDP expected to grow at an annualised 3.0% over the same period. Although the industry's IVA growth is skewed by a high base year, IVA growth weaker than overall economic growth is indicative of a mature industry.The number of industry establishments is expected to decline slightly over the 10-year period. Lon...purchase to read more.

    Additional Insights for the Wool Wholesaling Industry

    IBISWorld has determined the most important Key Success Factors for the Wool Wholesaling are:

  • Output is sold under contract - incorporate long-term sales contracts
  • Having links with suppliers
  • Having a good technical knowledge of the product
  • IBISWorld analysts also discuss how external factors such as Domestic price of wool and Demand from wool scouring in the Wool Wholesaling industry impact industry performance..

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    What's in this report

    What is the Wool Wholesaling in New Zealand Industry?

    Operators in the industry primarily wholesale wool.

    Industry Products
  • Greasy wool
  • Scoured strong wool
  • Other scoured wool
  • Industry Activities
  • Wool wholesaling
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Domestic price of wool
  • Demand from wool scouring
  • Domestic price of sheep meat
  • Wool production

  • Current Performance
  • Overseas demand
  • Domestic sales
  • Participation

    and profit

  • Chart: Revenue Growth

  • Industry Outlook
  • Domestic wool production
  • Downstream innovation
  • Participation

    and profit

  • Table: Wool Wholesaling Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Wool Wholesaling Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Wool Wholesaling in New Zealand

  • Key Selling Industries
  • Sheep Farming in New Zealand
  • Sheep-Beef Cattle Farming in New Zealand
  • Wool Scouring in New Zealand
  • Wool Wholesaling in New Zealand

  • Products & Services
  • Other scoured wool
  • Greasy wool
  • Scoured strong wool
  • Chart: Wool Wholesaling Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Apparel manufacturers
  • Carpet manufacturers
  • Other markets
  • Chart: Major Market Segmentation for the Wool Wholesaling Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages and depreciation
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Wool Wholesaling

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Wool Wholesaling Industry

  • Industry Globalization
    New Zealand Wool Services International Limited, New Zealand Merino Company Limited,
  • Table: New Zealand Wool Services International Limited - financial performance
  • Table: New Zealand Merino Company Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Wool Wholesaling Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Wool Wholesaling Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Greasy Wool
  • Wool shorn from a sheep that has yet to undergo processing, containing grease and other contaminants.
  • Micron
  • A unit used to measure length. For wool, it is used to measure the diameter of wool fibres, with a finer, lower micron wool considered to be of higher quality.
  • Wool Scouring
  • The process by which wool fibres are separated from grease through carbonisation, carding and combing.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Wool Wholesaling in New Zealand market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Wool Wholesaling in New Zealand:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Wool Wholesaling in New Zealand market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Wool Wholesaling in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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