Good signal: The introduction of 5G technology is forecast to boost demand for industry products

The Telecommunications Goods Wholesaling industry supplies a range of communications equipment. This equipment includes mobile phones, mobile phone accessories, modems, telephone and electric cable ducting systems, fax machines, and other telecommunications equipment. Industry revenue growth over the past five years has been driven by increasing demand for wireless telecommunications services. However, revenue increases have been partially offset by declining sales of landline telephones and fax machines. Industry revenue is expected to rise by an annualised 0.9% over the five years through 2019-20, to reach $1.4 more.

Industry Statistics & Market Size
Annual Growth 15-20
Forecast Growth 20-25

Industry Threats & Opportunities

  • Increasing fibre-optic uptake and new mobile releases have boosted industry revenue
  • Strong mobile phone sales have been the main driver of industry revenue growth
  • Increased sales of new mobile phone accessories are forecast to boost industry revenue
  • Industry Report - Starting a New Business Chapter

    The Telecommunications Goods Wholesaling industry is characterised by moderate and steady barriers to entry. The main barrier for potential entrants is the ability to source high-quality products from well-known brands, which could prove restrictive for potential entrants, as existing wholesalers have established exclusive distribution agreements with manufacturers. Some wholesalers are also subsidiaries of overseas manufacturers, which further limits a potential entrant's likelihood of distributing certain brands and products. The size and scope of these larger players is another obstacle for potential entrants. New operators' ability to compete, obtain market share and operate successfully against these larger players will be difficult given established players' economies of scale. Oth...purchase to read more.

    Additional Insights for the Telecommunications Goods Wholesaling Industry

    IBISWorld has determined the most important Key Success Factors for the Telecommunications Goods Wholesaling are:

  • Having an extensive distribution/collection network
  • Having links with suppliers
  • Provision of superior after sales service
  • IBISWorld analysts also discuss how external factors such as Demand from wireless telecommunications carriers and Demand from wired telecommunications network operation in the Telecommunications Goods Wholesaling industry impact industry performance..

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    What's in this report

    What is the Telecommunications Goods Wholesaling in New Zealand Industry?

    The Telecommunications Goods Wholesaling industry comprises establishments that wholesale communications equipment. These include goods such as mobile phones, mobile phone accessories, mobile phone batteries, modems, telephone and electric cable ducting systems, fax machines and other telecommunications goods. Other devices that can be used for communications, such as computers and game consoles, are excluded from the industry.

    Industry Products
  • Mobile phones and related accessories
  • Broadcasting and transmission equipment
  • Communications products and equipment
  • Data transmission equipment
  • Industry Activities
  • Mobile phone wholesaling
  • Mobile phone accessory wholesaling
  • Mobile phone battery wholesaling
  • Computer modem wholesaling
  • Telephone and telegraph equipment wholesaling
  • Telecommunications equipment parts wholesaling
  • Telephone and electric cable ducting system wholesaling
  • Fax machine wholesaling
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from wireless telecommunications carriers
  • Demand from wired telecommunications network operation
  • Number of businesses
  • Mobile telecommunications density

  • Current Performance
  • Industry structure
  • Rising mobile phone sales
  • Wired telecommunications equipment
  • Chart: Revenue Growth

  • Industry Outlook
  • Industry structure
  • Smartphone innovation
  • Rising accessory demand
  • Higher internet penetration
  • Table: Telecommunications Goods Wholesaling Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Telecommunications Goods Wholesaling Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Electrical Services in New Zealand
  • Domestic Appliance Retailing in New Zealand
  • Wired Telecommunications Network Operation in New Zealand
  • Wireless Telecommunications Carriers in New Zealand

  • Key Selling Industries
  • Electric Lighting and Other Electrical Equipment Manufacturing in New Zealand

  • Products & Services
  • Mobile phones and related accessories
  • Data transmission equipment
  • Communications products and equipment
  • Broadcasting and transmission equipment
  • Other
  • Chart: Telecommunications Goods Wholesaling Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Telecommunications service providers
  • Governments and businesses
  • Retailers
  • Chart: Major Market Segmentation for the Telecommunications Goods Wholesaling Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Telecommunications Goods Wholesaling

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Telecommunications Goods Wholesaling Industry

  • Industry Globalization
    Apple Sales New Zealand, Samsung Electronics New Zealand Limited, Huawei Technologies (New Zealand) Company Limited,
  • Table: Apple Sales New Zealand - financial performance
  • Table: Samsung Electronics New Zealand Limited - financial performance
  • Table: Huawei Technologies (New Zealand) Company Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Telecommunications Goods Wholesaling Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Telecommunications Goods Wholesaling Industry
  • Industry Revenue (2011-2025)
  • Industry Gross Product (2011-2025)
  • Establishments (2011-2025)
  • Businesses (2011-2025)
  • Employment (2011-2025)
  • Wages (2011-2025)
  • Wages (2011-2025)
  • Purchases (2011-2025)
  • Profit (2011-2025)
  • Depreciation (2011-2025)
  • Rent (2011-2025)
  • Utilities (2011-2025)
  • Other (2011-2025)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Gigabits Per Second (Gbps)
  • A measure of data transfer speed. One gigabit is equal to one billion bits.
  • Long-Term Evolution (Lte)
  • A standard of wireless mobile telecommunications technology.
  • Virtual Reality (Vr)
  • A type of computer technology that can simulate three-dimensional environments and allows users to engage with these environments through specialised hardware, such as virtual reality headsets.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Telecommunications Goods Wholesaling in New Zealand market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Telecommunications Goods Wholesaling in New Zealand:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Telecommunications Goods Wholesaling in New Zealand market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Telecommunications Goods Wholesaling in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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