Strong connections: Rising mobile demand and fibre uptake have operators talking growth

Telecommunications goods wholesalers supply a range of communications, including mobile phones, mobile phone accessories, modems, telephone and electric cable ducting systems, fax machines and other telecommunications equipment. Industry revenue growth over the past five years has been driven by increasing demand for wired and wireless telecommunications services. However, this rise in revenue has been partially dampened by declining sales of landline telephones and fax machines. Overall, industry revenue is forecast to rise by an annualised 1.4% over the five years through 2017-18, to reach $1.3 billion...read more.

Industry Statistics & Market Size
Revenue
$1bn
Annual Growth 13-18
1.4%
Forecast Growth 18-23
Profit
Employment
1,280
Businesses
207

Industry Threats & Opportunities

  • Increasing fibre-optic uptake and new mobile releases drive industry sales and revenue
  • The majority of industry revenue growth stems from strong mobile phone sales
  • Increased sales of new mobile phone accessories are forecast to aid industry revenue growth
  • Industry Report - Industry Products Chapter

    Industry operators wholesale a range of telecommunication equipment and parts. The high uptake of smartphones among consumers makes mobile phones and related accessories the main segment, with the major players in the industry all involved in smartphone wholesaling.Mobile phones and related accessoriesMobile phones and related accessories makes up the largest product segment in the industry. Smartphones represent an overwhelming majority of this segment's revenue, while related accessories like batteries and battery packs, cables and cases are a large contributor to industry profitability. Con...purchase to read more.

    Additional Insights for the Telecommunications Goods Wholesaling Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Telecommunications Goods Wholesaling Industry are

  • Having an extensive distribution/collection network
  • Having links with suppliers
  • Provision of superior after sales service
  • IBISWorld analysts also discuss how external factors such as Demand from wireless telecommunications carriers and Demand from wired telecommunications network operation in the Telecommunications Goods Wholesaling industry impact industry performance..

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    What's in this report

    What is the Telecommunications Goods Wholesaling in New Zealand Industry?

    The Telecommunications Goods Wholesaling industry comprises establishments that wholesale communications equipment. These include goods such as mobile phones, mobile phone accessories, mobile phone batteries, modems, telephone and electric cable ducting systems, fax machines and other telecommunications goods. Other devices that can be used for communications such as computers and game consoles are excluded from the industry.

    Industry Products
  • Mobiles phones and related accessories
  • Broadcasting and transmission equipment
  • Communications products and equipment
  • Data transmission equipment
  • Industry Activities
  • Mobile phone wholesaling
  • Mobile phone accessory wholesaling
  • Mobile phone battery wholesaling
  • Computer modem wholesaling
  • Telephone and telegraph equipment wholesaling
  • Telecommunications equipment parts wholesaling
  • Telephone and electric cable ducting system wholesaling
  • Fax machine wholesaling
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from wireless telecommunications carriers
  • Demand from wired telecommunications network operation
  • Number of businesses
  • IT and telecommunications adoption

  • Current Performance
  • Industry structure
  • Rising mobile

    phone sales

  • Wired telecommunications equipment
  • Chart: Revenue Growth

  • Industry Outlook
  • Industry structure
  • Smartphone innovation
  • Rising accessory demand
  • Higher internet penetration
  • Table: Telecommunications Goods Wholesaling Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Telecommunications Goods Wholesaling Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Electrical Services in New Zealand
  • Domestic Appliance Retailing in New Zealand
  • Wired Telecommunications Network Operation in New Zealand
  • Wireless Telecommunications Carriers in New Zealand

  • Key Selling Industries
  • Electric Lighting and Other Electrical Equipment Manufacturing in New Zealand

  • Products & Services
  • Mobiles phones and related accessories
  • Other
  • Broadcasting and transmission equipment
  • Communications products and equipment
  • Data transmission equipment
  • Chart: Telecommunications Goods Wholesaling Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Governments and businesses
  • Telecommunications service providers
  • Retailers
  • Chart: Major Market Segmentation for the Telecommunications Goods Wholesaling Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Telecommunications Goods Wholesaling

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Telecommunications Goods Wholesaling Industry

  • Industry Globalization
    Apple Sales New Zealand, Samsung Electronics New Zealand Limited, Huawei Technologies (New Zealand) Company Limited,
  • Table: Apple Sales New Zealand - financial performance
  • Table: Samsung Electronics New Zealand Limited - financial performance
  • Table: Huawei Technologies (New Zealand) Company Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Telecommunications Goods Wholesaling Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Telecommunications Goods Wholesaling Industry
    Includes:
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Gigabits Per Second (Gbps)
  • A measure of data transfer speed. One gigabit is equal to one billion bits.
  • Long-Term Evolution (Lte)
  • A standard of wireless mobile telecommunications technology.
  • Virtual Reality (Vr)
  • A type of computer technology that can simulate three-dimensional environments and allows users to engage with such environments through specialised hardware such as virtual reality headsets.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Telecommunications Goods Wholesaling in New Zealand market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Telecommunications Goods Wholesaling in New Zealand:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Telecommunications Goods Wholesaling in New Zealand market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Telecommunications Goods Wholesaling in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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