Raw deal: Rising instances of wholesale bypass have negatively affected the industry

The performance of the Meat, Poultry and Smallgoods Wholesaling industry has fluctuated significantly over the past five years. Industry revenue is expected to fall at an annualised 1.1% over the five years through 2018-19, to $1.3 billion, due to volatile operating conditions, structural changes in the meat and poultry supply chains, and ongoing wholesale bypass. Revenue is expected to increase by 1.7% in the current year as disposable incomes increase and meat consumption rises.Changing dietary requirements and associated meat consumption patterns have affected the industry's performance over the past five years. Industry operators have also faced increasing instances of wholesale bypass, with retailers seeking to reduce costs by sourcing products directly from processors...read more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Changing demand and supply variables have significantly affected the operating environment
  • Fluctuating prices and strong external competition have negatively affected the industry over the past five years
  • The industry is anticipated to face ongoing external competition from meat processors
  • Industry Report - Industry Locations Chapter

    The industry’s geographic spread is influenced by the need for wholesalers to be located close to their main customer base to allow for regular supplies of fresh products. Therefore, industry operations are largely concentrated within New Zealand’s major population centres, namely Auckland, Canterbury, Waikato and Wellington. These four regions are expected to account for approximately two thirds of all industry establishment numbers. Auckland accounts for just over 36% of all industry establishments, reflecting the fact that the region is home to over one third of New Zealand’s population. The number of industry establishments in Auckland also reflects the city’s position as the national logistics hub. Who...purchase to read more.

    Additional Insights for the Meat, Poultry and Smallgoods Wholesaling Industry

    IBISWorld has determined the most important Key Success Factors for the Meat, Poultry and Smallgoods Wholesaling are:

  • Proximity to key markets
  • Ability to avoid wholesale bypass
  • Must comply with government regulations
  • IBISWorld analysts also discuss how external factors such as Domestic price of meat and Demand from supermarkets, grocery stores and convenience stores in the Meat, Poultry and Smallgoods Wholesaling industry impact industry performance..

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    What's in this report

    What is the Meat, Poultry and Smallgoods Wholesaling in New Zealand Industry?

    Industry operators primarily wholesale fresh or frozen meat, bacon, ham, smallgoods, poultry or rabbit meat. Businesses generally purchase meat, poultry and smallgoods from meat processors and manufacturers and sell these products to retailers, with little or no additional processing beyond repackaging. The industry excludes the wholesale of canned meat and the wholesale of industry products in conjunction with a variety of other grocery products.

    Industry Products
  • Sheep meat
  • Poultry
  • Bacon, ham and smallgoods
  • Game and other meats
  • Beef and veal
  • Pig meat
  • Industry Activities
  • Frozen meat wholesaling
  • Meat wholesaling (except canned)
  • Bacon wholesaling
  • Smallgoods wholesaling
  • Rabbit meat wholesaling
  • Poultry meat wholesaling (except canned)
  • Sausage wholesaling
  • Ham wholesaling
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Domestic price of meat
  • Demand from supermarkets, grocery stores and convenience stores
  • Real household disposable income
  • Poultry consumption

  • Current Performance
  • Changing meat consumption patterns
  • Intensifying competitive forces
  • Profit and participation
  • Chart: Revenue Growth

  • Industry Outlook
  • Potential supply chain changes
  • Changing demand determinants
  • Table: Meat, Poultry and Smallgoods Wholesaling Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Meat, Poultry and Smallgoods Wholesaling Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Specialised Grocery Retailing in New Zealand
  • Supermarkets, Grocery Stores and Convenience Stores in New Zealand
  • Cafes and Restaurants in New Zealand
  • Catering Services in New Zealand

  • Key Selling Industries
  • Cured Meat and Smallgoods Manufacturing in New Zealand
  • Meat Processing in New Zealand
  • Poultry Processing in New Zealand

  • Products & Services
  • Beef and veal
  • Sheep meat
  • Poultry
  • Bacon, ham and smallgoods
  • Pig meat
  • Game and other meats
  • Chart: Meat, Poultry and Smallgoods Wholesaling Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Food-service providers
  • Supermarkets
  • Butchers and specialty retailers
  • Other markets
  • Chart: Major Market Segmentation for the Meat, Poultry and Smallgoods Wholesaling Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages and depreciation
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Meat, Poultry and Smallgoods Wholesaling

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Meat, Poultry and Smallgoods Wholesaling Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Meat, Poultry and Smallgoods Wholesaling Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Meat, Poultry and Smallgoods Wholesaling Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Retail-Ready Meat
  • Retail-ready meat refers to meat that arrives at a retail outlet already sliced, packed and labelled (if required). The meat can be put directly on display prior to its actual sale to consumers.
  • Smallgoods
  • Cooked, dried, cured and otherwise processed meat products, such as salami, sausages and bacon.
  • Wholesale Bypass
  • Wholesale bypass occurs when retailers deal directly with upstream manufacturers, thereby cutting out the role of a wholesaler within the supply chain.
  • What Our Customers Say

    Why buy this report?

    The Meat, Poultry and Smallgoods Wholesaling in New Zealand market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Meat, Poultry and Smallgoods Wholesaling in New Zealand:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Meat, Poultry and Smallgoods Wholesaling in New Zealand market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Meat, Poultry and Smallgoods Wholesaling in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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