Leftovers: Changing food consumption has softened demand for red meat products

IBISWorld’s Meat, Poultry and Smallgoods Wholesaling in New Zealand market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.


Industry Analysis & Industry Trends

The performance of the Meat, Poultry and Smallgoods Wholesaling industry has been volatile over the past five years, with the industry experiencing marked swings. Overall, the industry has contracted over the period due to volatile operating conditions, structural changes in the meat and poultry supply chains, and ongoing wholesale bypass trends. The industry is expected to generate $1.4 billion in revenue in 2017-18, following an annualised revenue contraction of 1.5% over the past five years. However, industry revenue is expected to grow by 1.7% in the current year...

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What is the Meat, Poultry and Smallgoods Wholesaling in New Zealand industry?

Industry operators wholesale a variety of meats and smallgoods. Changing consumption patterns and dietary concerns have influenced industry wholesalers' product portfolios over the past five years. Developments in the upstream agricultural and meat processing sectors have also affected the size of several product segments.

Beef and veal

Beef and veal products account for the largest share of industry revenue. However, this segment has declined as a share of industry revenue over the past five years due to falling supply and demand. Upstream, the number of meat farms has decreased as farmers have converted their farms from meat to dairy. Changing downstream consumption patterns have also affected industry wholesalers, as consumers have moved away from red meat. The...

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New Zealand Special Report

Products & Brands

Major products in this industry
Sheep meat
Bacon, ham and smallgoods
Game and other meats
Beef and veal
Pig meat

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Major Markets

Globalisation & Trade

Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry

Major Companies

Operating Conditions

Capital Intensity

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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