Leftovers: Changing food consumption has softened demand for red meat products

The performance of the Meat, Poultry and Smallgoods Wholesaling industry has been volatile over the past five years, with the industry experiencing marked swings. Overall, the industry has contracted over the period due to volatile operating conditions, structural changes in the meat and poultry supply chains, and ongoing wholesale bypass trends. The industry is expected to generate $1.4 billion in revenue in 2017-18, following an annualised revenue contraction of 1.5% over the past five years. However, industry revenue is expected to grow by 1.7% in the current year...read more.

Industry Statistics & Market Size
Revenue
$1bn
Annual Growth 13-18
-1.5%
Forecast Growth 18-23
Profit
Employment
960
Businesses
200
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Changing demand and supply variables have significantly affected the operating environment
  • Fluctuating prices have negatively affected the industry over the past five years
  • The declining availability of livestock is anticipated to trigger some industry plant closures
  • Industry Report - Industry Key Buyers Chapter

    The Meat, Poultry and Smallgoods Wholesaling industry has low industry concentration, reflecting the industry's fragmented nature. Many of the industry's wholesalers are small-scale businesses, operating within a confined geographic market. In 2017-18, no individual wholesaler is expected to command a market share in excess of 5.0%. Industry concentration is expected to remain largely unchanged over the five years through 2022-23...purchase to read more.

    Additional Insights for the Meat, Poultry and Smallgoods Wholesaling Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Meat, Poultry and Smallgoods Wholesaling Industry are

  • Proximity to key markets
  • Ability to avoid wholesale bypass
  • Must comply with government regulations
  • IBISWorld analysts also discuss how external factors such as Domestic price of meat and Demand from supermarkets, grocery stores and convenience stores in the Meat, Poultry and Smallgoods Wholesaling industry impact industry performance..

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    What's in this report

    What is the Meat, Poultry and Smallgoods Wholesaling in New Zealand Industry?

    Industry operators primarily wholesale fresh or frozen meat, bacon, ham, smallgoods, poultry or rabbit meat. Businesses generally purchase meat, poultry and smallgoods from meat processors and manufacturers and sell these products to retailers, with little or no additional processing beyond repackaging. The industry excludes the wholesale of canned meat and the wholesale of industry products in conjunction with a variety of other grocery products.

    Industry Products
  • Sheep meat
  • Poultry
  • Bacon, ham and smallgoods
  • Game and other meats
  • Beef and veal
  • Pig meat
  • Industry Activities
  • Frozen meat wholesaling
  • Meat wholesaling (except canned)
  • Bacon wholesaling
  • Smallgoods wholesaling
  • Rabbit meat wholesaling
  • Poultry meat wholesaling (except canned)
  • Sausage wholesaling
  • Ham wholesaling
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Domestic price of meat
  • Demand from supermarkets, grocery stores and convenience stores
  • Real household disposable income
  • Poultry consumption

  • Current Performance
  • Changing meat consumption patterns
  • Intensifying competitive forces
  • Profit and participation
  • Chart: Revenue Growth

  • Industry Outlook
  • Potential supply

    chain changes

  • Changing demand determinants
  • Table: Meat, Poultry and Smallgoods Wholesaling Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Meat, Poultry and Smallgoods Wholesaling Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Specialised Grocery Retailing in New Zealand
  • Supermarkets, Grocery Stores and Convenience Stores in New Zealand
  • Cafes and Restaurants in New Zealand
  • Catering Services in New Zealand

  • Key Selling Industries
  • Cured Meat and Smallgoods Manufacturing in New Zealand
  • Meat Processing in New Zealand
  • Poultry Processing in New Zealand

  • Products & Services
  • Beef and veal
  • Sheep meat
  • Poultry
  • Bacon, ham and smallgoods
  • Pig meat
  • Game and other meats
  • Chart: Meat, Poultry and Smallgoods Wholesaling Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Food-service providers
  • Supermarkets
  • Butchers and specialty retailers
  • Other markets
  • Chart: Major Market Segmentation for the Meat, Poultry and Smallgoods Wholesaling Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages and depreciation
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Meat, Poultry and Smallgoods Wholesaling

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Meat, Poultry and Smallgoods Wholesaling Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Meat, Poultry and Smallgoods Wholesaling Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Meat, Poultry and Smallgoods Wholesaling Industry
    Includes:
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Retail-Ready Meat
  • Retail-ready meat refers to meat that arrives at a retail outlet already sliced, packed and labelled (if required). The meat can be put directly on display prior to its actual sale to consumers.
  • Smallgoods
  • These are cooked, dried, cured and otherwise processed meat products, such as salami, sausages and bacon.
  • Wholesale Bypass
  • Wholesale bypass occurs when retailers deal directly with upstream manufacturers, thereby cutting out the role of a wholesaler within the supply chain.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Meat, Poultry and Smallgoods Wholesaling in New Zealand market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Meat, Poultry and Smallgoods Wholesaling in New Zealand:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Meat, Poultry and Smallgoods Wholesaling in New Zealand market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Meat, Poultry and Smallgoods Wholesaling in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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