Leftovers: Changing food consumption has softened demand for red meat products

IBISWorld’s Meat, Poultry and Smallgoods Wholesaling in New Zealand market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.


Industry Analysis & Industry Trends

The performance of the Meat, Poultry and Smallgoods Wholesaling industry has been volatile over the past five years, with the industry experiencing marked swings. Overall, the industry has contracted over the period due to volatile operating conditions, structural changes in the meat and poultry supply chains, and ongoing wholesale bypass trends. The industry is expected to generate $1.4 billion in revenue in 2017-18, following an annualised revenue contraction of 1.5% over the past five years. However, industry revenue is expected to grow by 1.7% in the current year...

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What is the Meat, Poultry and Smallgoods Wholesaling in New Zealand industry?

The industry's geographic spread is influenced by the need for wholesalers to be located close to their main customer base to allow for regular supplies of fresh products. Therefore, industry operations are largely concentrated within New Zealand's major population centres, namely Auckland, Canterbury, Waikato and Wellington. These four regions are expected to account for approximately two thirds of all industry establishment numbers. Auckland accounts for just over 38% of all industry establishments, reflecting the fact that the region is home to over one third of New Zealand's population. The number of industry establishments in Auckland also reflects the city's position as the national logistics hub. Who...

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New Zealand Special Report

Products & Brands

Major products in this industry
Sheep meat
Bacon, ham and smallgoods
Game and other meats
Beef and veal
Pig meat

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Major Markets

Globalisation & Trade

Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry

Major Companies

Operating Conditions

Capital Intensity

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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