Up in smoke: The declining smoking rate is forecast to cause industry revenue declines

Firms in the Liquor and Tobacco Product Wholesaling industry have endured difficult operating conditions over the past five years. Declines in New Zealand's smoking rate and lower per capita alcohol consumption have reduced consumer demand for these goods across a range of downstream markets. These factors have caused wholesale order numbers to drop, hindering industry revenue growth. Despite these negative factors, rising demand from supermarkets and liquor retailers has more than offset these challenging conditions over the past five years, particularly in 2015-16 when industry revenue grew by 9.9%. This sharp revenue rise in 2015-16 has more than mitigated declines in industry revenue over the rest of the period...read more.

Industry Statistics & Market Size
Revenue
$3bn
Annual Growth 14-19
1.4%
Forecast Growth 19-24
Profit
Employment
1,283
Businesses
315

Industry Threats & Opportunities

  • Increasing health consciousness has hindered demand for liquor and tobacco products
  • Increasing health consciousness has hindered revenue growth over the past five years
  • Per capita alcohol consumption is forecast to decline, negatively affecting the industry
  • Industry Report - Industry Locations Chapter

    Industry wholesalers supply liquor and tobacco products to a range of markets for resale or on-premises consumption. The industry's geographic spread broadly correlates with New Zealand's population distribution. Wholesalers that are located close to key markets benefit from reducing transportation time and costs. Operators can also generate more revenue in regions that have larger populations. As a result, the Auckland, Canterbury and Wellington regions account for the largest share of industry establishments, as these regions are the most populous in New Zealand. Conversely, less populated regions such as Gisborne and Tasman account for small share of total industry establishments...purchase to read more.

    Additional Insights for the Liquor and Tobacco Product Wholesaling Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Liquor and Tobacco Product Wholesaling Industry are

  • Ability to control stock on hand
  • Having links with suppliers
  • Proximity to key markets
  • IBISWorld analysts also discuss how external factors such as Demand from liquor retailing and Demand from supermarkets, grocery stores and convenience stores in the Liquor and Tobacco Product Wholesaling industry impact industry performance..

    shopping_cartPURCHASE OPTIONS

    What's in this report

    What is the Liquor and Tobacco Product Wholesaling in New Zealand Industry?

    Industry companies primarily wholesale liquor and tobacco products. Businesses that wholesale liquor and tobacco products alongside a variety of other grocery items are excluded from the industry.

    Industry Products
  • Cigarettes
  • Wine
  • Spirits
  • Roll-your-own cigarettes
  • Beer
  • Ready-to-drink spirits
  • Other alcoholic beverages
  • Other tobacco products
  • Industry Activities
  • Alcoholic beverage wholesaling
  • Tobacco product wholesaling
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from liquor retailing
  • Demand from supermarkets, grocery stores and convenience stores
  • Health consciousness
  • Per capita alcohol consumption
  • Real household discretionary income

  • Current Performance
  • Trading landscape
  • Competition and profit
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Trading landscape
  • Competitive environment
  • Industry structure
  • Table: Liquor and Tobacco Product Wholesaling Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Liquor and Tobacco Product Wholesaling Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Liquor Retailing in New Zealand
  • Pubs, Bars and Nightclubs in New Zealand
  • Supermarkets, Grocery Stores and Convenience Stores in New Zealand
  • Cafes and Restaurants in New Zealand

  • Key Selling Industries
  • Beer Manufacturing in New Zealand
  • Spirit Manufacturing in New Zealand
  • Wine Production in New Zealand

  • Products & Services
  • Cigarettes
  • Wine
  • Spirits
  • Beer
  • Ready-to-drink spirits
  • Roll-your-own cigarettes
  • Other alcoholic beverages
  • Other tobacco products
  • Chart: Liquor and Tobacco Product Wholesaling Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Supermarket, grocery and convenience stores
  • Licenced venues
  • Retail liquor stores
  • Other outlets
  • Tobacconists
  • Chart: Major Market Segmentation for the Liquor and Tobacco Product Wholesaling Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Liquor and Tobacco Product Wholesaling

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Liquor and Tobacco Product Wholesaling Industry

  • Industry Globalization
    British American Tobacco Holdings (New Zealand) Limited, Lion - Beer, Spirits & Wine (NZ) Limited, Imperial Tobacco New Zealand Limited, Philip Morris (New Zealand) Limited, Tasman Liquor Company Limited,
  • Table: British American Tobacco Holdings (New Zealand) Limited - financial performance
  • Table: Lion - Beer, Spirits & Wine (NZ) Limited - financial performance
  • Table: Imperial Tobacco New Zealand Limited - financial performance
  • Table: Philip Morris (New Zealand) Limited - financial performance
  • Table: Tasman Liquor Company Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Liquor and Tobacco Product Wholesaling Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Liquor and Tobacco Product Wholesaling Industry
    Includes:
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    E-Cigarette
  • An e-cigarette is a battery-operated device that contains a nicotine-based liquid that is vaporised and inhaled. It is used to simulate the experience of smoking tobacco.
  • Ready-To-Drink (Rtd)
  • Pre-mixed, single serve spirits usually mixed with a sweet soft drink.
  • Spirits
  • Distilled, highly alcoholic liquor such as vodka, whisky and gin.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Liquor and Tobacco Product Wholesaling in New Zealand market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Liquor and Tobacco Product Wholesaling in New Zealand:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Liquor and Tobacco Product Wholesaling in New Zealand market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Liquor and Tobacco Product Wholesaling in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

    Contact Us

    Want to speak to a representative? Call us.

    clear