Household Appliance Wholesaling in New Zealand - Market Research Report

Household Appliance Wholesaling industry trends (2014-2019)

poll Average industry growth 2014–2019: 3.1%

The Household Appliance Wholesaling industry has benefited from favourable trading conditions over the past five years. Given its business model, the industry's performance primarily depends on demand for household appliances from downstream markets. Rising residential building construction activity has prompted a significant surge in demand for industry products over the past five years, as owners and tenants of new properties have tended to furnish their newly erected dwellings with new appliances. Rising household discretionary incomes and positive consumer sentiment have also supported a favourable retail trading environment over the period, strengthening the industry's revenue-generating potential. Despite these favourable trends, strong price...
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Household Appliance Wholesaling industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Household Appliance Wholesaling industry is anticipated to face tougher trading conditions over the next five years. Higher interest rates are forecast to contribute to a slowdown in residential property construction activity over the period. In addition, more appliance retailers and department stores are projected to engage in wholesale bypass over the next five years, intensifying the industry's external competition. Upstream innovation in household appliance technology will also likely continue to have an effect on industry performance over the period. As a result, industry participants that wholesale new stock with enhanced performance, additional convenience or improved energy efficiency are anticipated to perform better than those that do n...
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Household Appliance Wholesaling industry statistics

  • attach_money Market Size: $2bn
  • business Number of Businesses: 403
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 2,906

Biggest companies in the Household Appliance Wholesaling industry

The companies holding the largest market share in the Household Appliance Wholesaling in New Zealand industry include Fisher & Paykel Appliances Holdings Limited and Samsung Electronics New Zealand Limited.

  • pie_chart Fisher & Paykel Appliances Holdings Limited Market Share: x.x%
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  • pie_chart Samsung Electronics New Zealand Limited Market Share: x.x%
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What is Household Appliance Wholesaling industry?

Industry Definition

Industry firms primarily wholesale household appliances, such as TVs, DVD players, air conditioners, kitchen appliances (e.g. stoves, ovens, microwave ovens, fridges and freezers), vacuum cleaners, washing machines, clothes dryers, sewing machines and stereo equipment.

Industry Products and Services

  • Whitegoods
  • Brown goods
  • Other household appliances
  • All Others

Industry Activities

  • Air conditioner, fan and heater wholesaling
  • Kitchen appliance wholesaling
  • Radio and TV (and parts) wholesaling
  • Refrigerator wholesaling (except commercial refrigeration equipment)
  • Domestic vacuum cleaner and washing machine wholesaling
  • DVD player and personal MP3 player wholesaling
  • Stove or heater wholesaling

Market research report - table of contents

Industry Definition

Industry firms primarily wholesale household appliances, such as TVs, DVD players, air conditioners, kitchen appliances (e.g. stoves, ovens, microwave ovens, fridges and freezers), vacuum cleaners, washing machines, clothes dryers, sewing machines and stereo equipment.

Main Activities

  • Air conditioner, fan and heater wholesaling
  • Kitchen appliance wholesaling
  • Radio and TV (and parts) wholesaling
  • Refrigerator wholesaling (except commercial refrigeration equipment)
  • Domestic vacuum cleaner and washing machine wholesaling
  • DVD player and personal MP3 player wholesaling
  • Stove or heater wholesaling

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Demand from domestic appliance retailing strongly influences the industry's performance. As retailers often purchase their merchandise from wholesalers, g...
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Demand from domestic appliance retailing
Demand from house construction
Consumer sentiment index
Real household discretionary income

Current Performance

Retail trading landscape
Industry structure
 Chart: Revenue Growth

Industry Outlook

Consumer trends
Competition and innovation
 Table: Household Appliance Wholesaling in New Zealand - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Household Appliance Wholesaling in New Zealand - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Department Stores in New Zealand
Supermarkets, Grocery Stores and Convenience Stores in New Zealand
Domestic Appliance Retailing in New Zealand
Hardware and Building Supplies Retailing in New Zealand



Key Selling Industries

Electric Lighting and Other Electrical Equipment Manufacturing in New Zealand






Products & Services

The Household Appliance Wholesaling industry wholesales a range of household appliances to its downstream markets. Industry products can be segmented into...
Department stores
Service industries




Demand Determinants

Demand for the industry's products is influenced by a range of factors such as price, downstream retail demand, household discretionary income, consumer s...
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Major Markets

Department stores
Service industries





 Chart: Major Market Segmentation for the Household Appliance Wholesaling in New Zealand - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Household Appliance Wholesaling industry displays low market share concentration, with the top four players expected to account for less than 40% of r...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Household Appliance Wholesaling in New Zealand - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Household Appliance Wholesaling in New Zealand - Market Research Report Industry

Industry Globalization

Fisher & Paykel Appliances Holdings Limited is a foreign-owned company that manufactures and wholesales household appliances. Originally founded in New Ze...
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Fisher & Paykel Appliances

 Table: Fisher & Paykel Appliances - financial performance

Samsung Electronics New Zealand

 Table: Samsung Electronics New Zealand - financial performance

Capital Intensity

The Household Appliance Wholesaling industry exhibits moderate capital intensity. For every dollar spent on capital, an estimated $4.93 is spent on wages ...
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 Chart: Level of Capital Intensity for the Household Appliance Wholesaling in New Zealand - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Household Appliance Wholesaling in New Zealand Industry

Industry Revenue (2007-2026)
Industry Gross Product (2007-2026)
Establishments (2007-2026)
Businesses (2007-2026)
Employment (2007-2026)
Exports (2007-2026)
Imports (2007-2026)
Wages (2007-2026)
Domestic Demand (2007-2026)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

BROWN GOODS

WHITEGOODS

WHOLESALE BYPASS

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Household Appliance Wholesaling industry?

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This report on Household Appliance Wholesaling in New Zealand:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Household Appliance Wholesaling in New Zealand market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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