Off the boil: Wholesale bypass and intensifying retail competition threaten industry revenue

The Household Appliance Wholesaling industry has benefited from favourable trading conditions over the past five years. Given its business model, the industry's performance primarily depends on demand for household appliances from downstream markets. Rising residential building construction activity has prompted a significant surge in demand for industry products over the past five years, as owners and tenants of new properties have tended to furnish their newly erected dwellings with new appliances. Rising household discretionary incomes and positive consumer sentiment have also supported a favourable retail trading environment over the period, strengthening the industry's revenue-generating more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24

Industry Threats & Opportunities

  • Downstream demand for household appliances primarily determines the industry's performance
  • Rising price competition among household appliance retailers has dampened industry revenue growth
  • Declining residential property construction is forecast to hamper industry demand
  • Industry Report - Industry SWOT Analysis Chapter

    The Household Appliance Wholesaling industry is in the decline stage of its economic life cycle. Industry value added, a measure of the industry's contribution to the economy, is expected to decline at an annualised 3.9% over the 10 years through 2023-24. This represents a significant underperformance relative to the wider economy, with real GDP forecast to grow at an annualised 3.0% over the same period.Operating conditions are deteriorating for wholesalers, as wholesale bypass, which involves downstream retailers purchasing their stock directly from manufacturers, and intensifying price competition continue to erode profit margins. A g...purchase to read more.

    Additional Insights for the Household Appliance Wholesaling Industry

    IBISWorld has determined the most important Key Success Factors for the Household Appliance Wholesaling are:

  • Guaranteed supply of key inputs
  • Ability to control stock on hand
  • Having an extensive distribution/collection network
  • IBISWorld analysts also discuss how external factors such as Demand from domestic appliance retailing and Demand from house construction in the Household Appliance Wholesaling industry impact industry performance..

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    What's in this report

    What is the Household Appliance Wholesaling in New Zealand Industry?

    Industry firms primarily wholesale household appliances, such as TVs, DVD players, air conditioners, kitchen appliances (e.g. stoves, ovens, microwave ovens, fridges and freezers), vacuum cleaners, washing machines, clothes dryers, sewing machines and stereo equipment.

    Industry Products
  • Whitegoods
  • Brown goods
  • Other household appliances
  • Industry Activities
  • Air conditioner, fan and heater wholesaling
  • Kitchen appliance wholesaling
  • Radio and TV (and parts) wholesaling
  • Refrigerator wholesaling (except commercial refrigeration equipment)
  • Domestic vacuum cleaner and washing machine wholesaling
  • DVD player and personal MP3 player wholesaling
  • Stove or heater wholesaling
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from domestic appliance retailing
  • Demand from house construction
  • Consumer sentiment index
  • Real household discretionary income

  • Current Performance
  • Rising property demand
  • Retail trading landscape
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Retail spending on appliances
  • Consumer trends
  • Competition and innovation
  • Table: Household Appliance Wholesaling Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Household Appliance Wholesaling Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Department Stores in New Zealand
  • Supermarkets, Grocery Stores and Convenience Stores in New Zealand
  • Domestic Appliance Retailing in New Zealand
  • Hardware and Building Supplies Retailing in New Zealand

  • Key Selling Industries
  • Electric Lighting and Other Electrical Equipment Manufacturing in New Zealand

  • Products & Services
  • Whitegoods
  • Brown goods
  • Other household appliances
  • Chart: Household Appliance Wholesaling Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Household appliance retailers
  • Department stores
  • Service industries
  • Chart: Major Market Segmentation for the Household Appliance Wholesaling Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Household Appliance Wholesaling

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Household Appliance Wholesaling Industry

  • Industry Globalization
    Fisher & Paykel Appliances Holdings Limited, Samsung Electronics New Zealand Limited,
  • Table: Fisher & Paykel Appliances Holdings Limited - financial performance
  • Table: Samsung Electronics New Zealand Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Household Appliance Wholesaling Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Household Appliance Wholesaling Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Brown Goods
  • Electronic items such as TVs, stereos, DVD players and computers.
  • Whitegoods
  • Major domestic appliances, such as refrigerators and washing machines.
  • Wholesale Bypass
  • A term referring to retailers purchasing directly from manufacturers, effectively excluding wholesalers from the supply chain.
  • What Our Customers Say

    Why buy this report?

    The Household Appliance Wholesaling in New Zealand market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Household Appliance Wholesaling in New Zealand:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Household Appliance Wholesaling in New Zealand market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Household Appliance Wholesaling in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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