Fruit and Vegetable Wholesaling in New Zealand - Market Research Report

Fruit and Vegetable Wholesaling industry trends (2014-2019)

poll Average industry growth 2014–2019: 7.4%

Revenue for the Fruit and Vegetable Wholesaling industry has grown strongly over the past five years, due to higher volumes of produce exports. Increased domestic fruit and vegetable consumption has boosted demand for fruit and vegetables wholesaled by the industry. Additionally, rising global demand for New Zealand produce, which is often perceived as high quality in foreign markets, has spurred greater investment in production of kiwifruit and other export-oriented produce. Furthermore, imports of fruit and vegetables have grown to satisfy counter-seasonal demand over the period. Although international trade is accounted for at the agricultural level, greater trade has strengthened demand for industry wholesalers that transport produce destined for...
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Fruit and Vegetable Wholesaling industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Fruit and Vegetable Wholesaling industry is forecast to continue growing over the next five years, although more modestly than during the previous five-year period. Domestic fruit and vegetable consumption is projected to rise over the period, sustaining demand for industry operators' services. Additionally, fruit and vegetable growers will likely increase output to meet rising demand for New Zealand produce from export markets. This factor is forecast to boost demand for industry wholesaling services. However, growth among grocery line wholesalers, which wholesale a range of grocery products and are excluded from the industry, is projected to constrain demand for industry wholesalers. These competitors are anticipated to capture an increasing s...
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Fruit and Vegetable Wholesaling industry statistics

  • business Number of Businesses: 310
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 4,337

Biggest companies in the Fruit and Vegetable Wholesaling industry

The Fruit and Vegetable Wholesaling in New Zealand industry has no companies with major market shares. Get the full report to find out why.

What is Fruit and Vegetable Wholesaling industry?

Industry Definition

Industry operators mainly wholesale fresh fruit and vegetables, including washed and packaged produce. Businesses that wholesale fruit and vegetables in conjunction with a variety of other grocery items are excluded from the industry.

Industry Products and Services

  • Root vegetables
  • Fruit vegetables
  • Pome and stone fruits
  • Bananas
  • Leaf and stem vegetables
  • Citrus fruits
  • Other vegetables
  • Other fruits

Industry Activities

  • Wholesaling vegetables
  • Wholesaling fruit

Market research report - table of contents

Industry Definition

Industry operators mainly wholesale fresh fruit and vegetables, including washed and packaged produce. Businesses that wholesale fruit and vegetables in conjunction with a variety of other grocery items are excluded from the industry.

Main Activities

  • Wholesaling vegetables
  • Wholesaling fruit

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Apparent fruit and vegetable consumption represents domestic per capita consumption of fresh and processed produce. When consumption of fruit and vegetabl...
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Apparent fruit and vegetable consumption
Demand from supermarket and grocery stores
Demand from cafes and restaurants
Domestic price of fruit

Current Performance

Domestic competition
Industry structure
 Chart: Revenue Growth

Industry Outlook

Competition
Opportunities
 Table: Fruit and Vegetable Wholesaling in New Zealand - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Fruit and Vegetable Wholesaling in New Zealand - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Specialised Grocery Retailing in New Zealand
Hospitals in New Zealand
Supermarkets, Grocery Stores and Convenience Stores in New Zealand
Cafes and Restaurants in New Zealand
Hotels and Resorts in New Zealand


Key Selling Industries

Grape Growing in New Zealand
Kiwifruit and Berry Growing in New Zealand
Vegetable Growing in New Zealand
Apple, Citrus and Other Fruit and Nut Growing in New Zealand



Products & Services

Industry operators wholesale a range of fruits and vegetables, including bananas, apples, pears, oranges, potatoes, tomatoes, cabbages and onions. Changin...
Food-service establishments
Food processors
Other markets



Demand Determinants

A range of factors influence industry demand, including fruit and vegetable consumption, prices, disposable incomes, consumer preferences and the presence...
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Major Markets

Food-service establishments
Food processors
Other markets




 Chart: Major Market Segmentation for the Fruit and Vegetable Wholesaling in New Zealand - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Fruit and Vegetable Wholesaling industry exhibits low market share concentration, with the four largest operators accounting for substantially less th...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Fruit and Vegetable Wholesaling in New Zealand - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Fruit and Vegetable Wholesaling in New Zealand - Market Research Report Industry

Industry Globalization

The Fruit and Vegetable Wholesaling in New Zealand industry has no major companies. Get the full report to find out why.

Capital Intensity

The Fruit and Vegetable Wholesaling industry exhibits moderate capital intensity. For every dollar invested in capital across the industry, an estimated $...
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 Chart: Level of Capital Intensity for the Fruit and Vegetable Wholesaling in New Zealand - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Fruit and Vegetable Wholesaling in New Zealand Industry

Industry Revenue (2007-2026)
Industry Gross Product (2007-2026)
Establishments (2007-2026)
Businesses (2007-2026)
Employment (2007-2026)
Exports (2007-2026)
Imports (2007-2026)
Wages (2007-2026)
Domestic Demand (2007-2026)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

FRUIT VEGETABLES

LARVAE

POME FRUIT

STEM VEGETABLES

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Fruit and Vegetable Wholesaling industry?

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This report on Fruit and Vegetable Wholesaling in New Zealand:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Fruit and Vegetable Wholesaling in New Zealand market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Fruit and Vegetable Wholesaling in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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