By the cartful: Increased produce consumption and exports have boosted revenue growth

Revenue for the Fruit and Vegetable Wholesaling industry has grown strongly over the past five years, on the back of higher volumes and rising produce exports. Increased domestic fruit and vegetable consumption has boosted demand for fruit and vegetables wholesaled by the industry. Additionally, rising global demand for New Zealand produce, which is often perceived as high quality in foreign markets, has spurred greater investment in the production of kiwifruit and other export-oriented produce. Furthermore, imports of fruit and vegetables to satisfy counter-seasonal demand have grown over the more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Rising export volumes and higher domestic consumption are benefiting industry wholesalers
  • Strong investment in kiwifruit and apple growing has boosted demand for industry services
  • Increasing volumes of fruit exports are projected to boost demand for industry wholesalers
  • Industry Report - Industry Key Buyers Chapter

    The Fruit and Vegetable Wholesaling industry exhibits low market share concentration, with the four largest operators accounting for substantially less than 40% of industry revenue. The vast number of fruits and vegetables wholesaled by industry operators largely limits industry expansion, with significant capital outlays needed to store and transport large volumes of fruits and vegetables. Most businesses in the industry are small-scale and service a local region to maintain freshness. While some relatively larger operators, such as Jina's, exist in the industry, no company is expected to be a major player. Market share concentration has remained fairly stable over the past five years...purchase to read more.

    Additional Insights for the Fruit and Vegetable Wholesaling Industry

    IBISWorld has determined the most important Key Success Factors for the Fruit and Vegetable Wholesaling are:

  • Having a large supply contract
  • Guaranteed supply of key inputs
  • Superior financial management and debt management
  • IBISWorld analysts also discuss how external factors such as Apparent fruit and vegetable consumption and Demand from supermarket and grocery stores in the Fruit and Vegetable Wholesaling industry impact industry performance..

    shopping_cartPURCHASE OPTIONS

    Look under the hood?

    Download a FREE sample report

    Top 500 Companies List
    has been released

    Click here for more

    What's in this report

    What is the Fruit and Vegetable Wholesaling in New Zealand Industry?

    Industry operators primarily wholesale fresh fruit and vegetables, including washed and packaged produce. Businesses that wholesale fruit and vegetables in conjunction with a variety of other grocery items are excluded from the industry.

    Industry Products
  • Root vegetables
  • Fruit vegetables
  • Pome and stone fruits
  • Bananas
  • Leaf and stem vegetables
  • Citrus fruits
  • Other vegetables
  • Other fruits
  • Industry Activities
  • Wholesaling vegetables
  • Wholesaling fruit
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Apparent fruit and vegetable consumption
  • Demand from supermarket and grocery stores
  • Demand from cafes and restaurants
  • Domestic price of fruit
  • Domestic price of vegetables

  • Current Performance
  • Demand trends
  • Domestic competition
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Participation and profit
  • Competition
  • Opportunities
  • Table: Fruit and Vegetable Wholesaling Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Fruit and Vegetable Wholesaling Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Specialised Grocery Retailing in New Zealand
  • Hospitals in New Zealand
  • Supermarkets, Grocery Stores and Convenience Stores in New Zealand
  • Cafes and Restaurants in New Zealand
  • Hotels and Resorts in New Zealand

  • Key Selling Industries
  • Apple, Citrus and Other Fruit and Nut Growing in New Zealand
  • Grape Growing in New Zealand
  • Kiwifruit and Berry Growing in New Zealand
  • Vegetable Growing in New Zealand

  • Products & Services
  • Root vegetables
  • Fruit vegetables
  • Other fruits
  • Pome and stone fruits
  • Other vegetables
  • Bananas
  • Leaf and stem vegetables
  • Citrus fruits
  • Chart: Fruit and Vegetable Wholesaling Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Grocery retailers
  • Food-service establishments
  • Food processors
  • Other markets
  • Chart: Major Market Segmentation for the Fruit and Vegetable Wholesaling Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Fruit and Vegetable Wholesaling

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Fruit and Vegetable Wholesaling Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Fruit and Vegetable Wholesaling Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Fruit and Vegetable Wholesaling Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • The active immature form of an insect.
  • Pome Fruit
  • Fruits, such as apples, produced by flowering plants.
  • Stem Vegetables
  • Vegetables, such as asparagus, that are the stems, shoots or stalks of plants.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Fruit and Vegetable Wholesaling in New Zealand market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Fruit and Vegetable Wholesaling in New Zealand:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Fruit and Vegetable Wholesaling in New Zealand market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Fruit and Vegetable Wholesaling in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

    Contact Us

    Want to speak to a representative? Call us.