Losing power: Intense competition from substitute products has reduced revenue

Intense competition from substitute products has negatively affected players in the Computer and Computer Peripheral Wholesaling industry over the past five years. Smartphone technology, particularly products like phablets, is increasingly being developed with greater processing power and larger screens. As a result, businesses and consumers have been purchasing more smartphones and phablets instead of laptops and notebooks. In particular, organisations have preferred to purchase smartphones and phablets for employees who regularly undertake business trips, as smartphones can also be used for voice calls.Wholesale bypass has also negatively affected computer and peripheral equipment wholesalers over the past five years...read more.

Industry Statistics & Market Size
Revenue
$3bn
Annual Growth 13-18
-2.0%
Forecast Growth 18-23
Profit
Employment
2,708
Businesses
304

Industry Threats & Opportunities

  • Wholesale bypass has negatively affected industry players over the past five years
  • Similarly to most wholesaling industries, profit margins across the industry are low
  • Wholesale bypass trends are forecast to continue negatively affecting the industry
  • Industry Report - Starting a New Business Chapter

    The Computer and Computer Peripheral Wholesaling industry is characterised by moderate barriers to entry. The presence of large operators with popular computer goods, investments in strong supply chain management systems, established relationships with major vendors and economies of scale represent key barriers to entry. The industry contains several large multinational companies such as Ingram Micro and Synnex, which have global supply chains and are able to access the latest industry products with ease.Despite being highly competitive, the industry’s market share concentration is low, enabling prospective participants to carve out a profitable share of the market. New...purchase to read more.

    Additional Insights for the Computer and Computer Peripheral Wholesaling Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Computer and Computer Peripheral Wholesaling Industry are

  • Having an extensive distribution/collection network
  • Proximity to key markets
  • Provision of superior after sales service
  • IBISWorld analysts also discuss how external factors such as Capital expenditure by the public sector and Demand from computer and computer peripheral retailing in the Computer and Computer Peripheral Wholesaling industry impact industry performance..

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    What's in this report

    What is the Computer and Computer Peripheral Wholesaling in New Zealand Industry?

    Industry operators wholesale computers and computer peripheral equipment.

    Industry Products
  • Tablet computers
  • Laptops and notebooks
  • Computer peripheral equipment
  • Desktop computers
  • Computer components
  • Software and computer games
  • Other products
  • Industry Activities
  • Computer wholesaling
  • Computer peripheral equipment wholesaling
  • Computer game wholesaling
  • Computer software wholesaling
  • Tablet wholesaling
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Capital expenditure by the public sector
  • Demand from computer and computer peripheral retailing
  • Private capital expenditure on machinery and equipment
  • Demand from online shopping
  • IT and telecommunications adoption
  • Real household discretionary income

  • Current Performance
  • Revenue and profitability
  • Technology developments
  • Online challenges
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Revenue and profitability
  • Technology developments
  • Industry structure
  • Table: Computer and Computer Peripheral Wholesaling Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Computer and Computer Peripheral Wholesaling Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Education and Training in New Zealand
  • Banking in New Zealand
  • Computer and Computer Peripheral Retailing in New Zealand
  • Data Processing and Web Hosting Services in New Zealand

  • Key Selling Industries
  • Accounting Services in New Zealand

  • Products & Services
  • Tablet computers
  • Computer peripheral equipment
  • Laptops and notebooks
  • Desktop computers
  • Computer components
  • Software and computer games
  • Other products
  • Chart: Computer and Computer Peripheral Wholesaling Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Organisations
  • Retailers
  • Public sector institutions
  • Other markets
  • Chart: Major Market Segmentation for the Computer and Computer Peripheral Wholesaling Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Computer and Computer Peripheral Wholesaling

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Computer and Computer Peripheral Wholesaling Industry

  • Industry Globalization
    Ingram Micro New Zealand Holdings, Synnex New Zealand Limited,
  • Table: Ingram Micro New Zealand Holdings - financial performance
  • Table: Synnex New Zealand Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Computer and Computer Peripheral Wholesaling Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Computer and Computer Peripheral Wholesaling Industry
    Includes:
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Mainframe Computers
  • Relatively large computers built to handle very large databases, thousands of user terminals with fast response times, and millions of transactions.
  • Phablet
  • A smartphone that has a larger screen size than a traditional smartphone but is smaller than a laptop.
  • Software As A Service (Saas)
  • A software licensing model that allows consumers to purchase software on a subscription basis via a web browser.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Computer and Computer Peripheral Wholesaling in New Zealand market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Computer and Computer Peripheral Wholesaling in New Zealand:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Computer and Computer Peripheral Wholesaling in New Zealand market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Computer and Computer Peripheral Wholesaling in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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