High tide: Increasing local and overseas tourist numbers have lifted industry revenue

The Water Passenger Transport industry offers a range of transport options to customers via various bodies of water. Customers include domestic and international travellers, and commuters in New Zealand's two largest cities, Auckland and Wellington. Increased tourism activity has supported players over the past five years by boosting demand for many of the industry's services, such as transport to Waiheke Island, Auckland. Industry revenue is expected to increase at an annualised 5.3% over the five years through 2018-19, to $319.3 million. This includes anticipated growth of 2.3% in the current year. Industry-wide profitability has also risen over the past five years, as players have benefited from an overall decline in the price of fuel...read more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24
Market Share of Companies

Industry Threats & Opportunities

  • The industry has benefited from rising tourism, as travellers are key users of industry services
  • Increased urbanisation has boosted demand for water passenger transport over the past five years
  • Rising tourism activity is likely to drive increased demand for industry services
  • Industry Report - Industry SWOT Analysis Chapter

    The Water Passenger Transport industry is in the mature phase of its life cycle. Industry value added (IVA), which is a measure of the industry's contribution to the wider economy, is expected to grow at an annualised 3.7% over the 10 years through 2023-24. This represents an outperformance relative to the New Zealand economy, with GDP forecast to grow at an annualised 3.0% over the period. While faster growth indicates a growing industry, the industry's consolidation, stable service range and moderate technological change all indicate a mature industry.Increased tourism activity has supported the industry over the past five years. The rising number of domestic and international tourist visitor days has boosted demand for water passenger transport services over the period. Ris...purchase to read more.

    Additional Insights for the Water Passenger Transport Industry

    IBISWorld has determined the most important Key Success Factors for the Water Passenger Transport are:

  • Access to multiskilled and flexible workforce
  • Proximity to key markets
  • Must comply with government regulations
  • IBISWorld analysts also discuss how external factors such as Domestic tourist visitor days and International tourist visitor days in the Water Passenger Transport industry impact industry performance..

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    What's in this report

    What is the Water Passenger Transport in New Zealand Industry?

    Industry players operate vessels that transport passengers by water. The industry excludes firms that transport passengers primarily for sightseeing.

    Industry Products
  • Local water transport
  • Long-distance water transport
  • Boat hire with operator
  • Industry Activities
  • Passenger ferry service
  • Water taxi service
  • Ship charter, lease or rental, with crew, for passenger transport
  • Passenger ship management service
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Domestic tourist visitor days
  • International tourist visitor days
  • Real household discretionary income
  • Population
  • World price of crude oil

  • Current Performance
  • Revenue and profitability
  • Tourism
  • Population growth
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Revenue and profitability
  • Domestic tourism
  • Industry structure
  • Table: Water Passenger Transport Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Water Passenger Transport Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Travel Agency and Tour Arrangement Services in New Zealand
  • Consumers in New Zealand

  • Key Selling Industries
  • Petroleum Product Wholesaling in New Zealand
  • Port and Water Transport Terminals in New Zealand
  • Shipbuilding and Repair Services in New Zealand

  • Products & Services
  • Local water transport
  • Long-distance water transport
  • Boat hire with operator
  • Chart: Water Passenger Transport Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Travellers aged between 35 and 55
  • Travellers aged over 55
  • Travellers aged under 35
  • Chart: Major Market Segmentation for the Water Passenger Transport Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Water Passenger Transport

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Water Passenger Transport Industry

  • Industry Globalization
    KiwiRail Holdings Limited, InMotion Group Limited,
  • Table: KiwiRail Holdings Limited - financial performance
  • Table: InMotion Group Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Water Passenger Transport Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Water Passenger Transport Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Inbound Tourism
  • The act of a non-resident visiting a country, which in this case is New Zealand.
  • Interislander Ferry
  • Ferry service across the Cook Strait between the North Island and South Island, run by KiwiRail
  • Outbound Tourism
  • The act of a resident visiting another country.
  • What Our Customers Say

    Why buy this report?

    The Water Passenger Transport in New Zealand market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Water Passenger Transport in New Zealand:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Water Passenger Transport in New Zealand market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Water Passenger Transport in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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