Smooth sailing: Revenue has grown due to a rising tide of tourism in New Zealand

The Water Passenger Transport industry offers a range of transport options to customers via various bodies of water. Customers include domestic and international travellers, and commuters in New Zealand's two largest cities, Auckland and Wellington. Increased tourism activity has supported players over the past five years by boosting demand for many of the industry's services, such as transport to Waiheke Island, Auckland. Industry revenue is expected to increase at an annualised 2.9% over the five years through 2017-18, to $296.1 million. This includes anticipated growth of 2.6% in 2017-18. Industry-wide profitability has also risen over the past five years, as players have benefited from a decline in the price of more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23
Market Share of Companies

Industry Threats & Opportunities

  • The industry has benefited from rising tourism, as travellers are key users of industry services
  • Increased urbanisation has boosted demand for water passenger transport over the past five years
  • Rising tourism activity is likely to drive increased demand for industry services
  • Industry Report - Industry Locations Chapter

    The spread of industry establishments largely follows the population's distribution. Establishments also tend to be situated near the seaports in New Zealand, as highlighted by the regions that are over-represented in terms of establishments compared with their share of the population. About half of the industry operators are based in New Zealand's three most populous regions (Auckland, Canterbury and Wellington). However, these regions are slightly under-represented relative to their respective population shares. Certain regions are over-represented relative to their share of New Zealand's population, as these regions are home to popular seaports. For...purchase to read more.

    Additional Insights for the Water Passenger Transport Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Water Passenger Transport Industry are

  • Access to multiskilled and flexible workforce
  • Proximity to key markets
  • Must comply with government regulations
  • IBISWorld analysts also discuss how external factors such as Domestic tourist visitor nights and International tourist visitor nights in the Water Passenger Transport industry impact industry performance..

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    What's in this report

    What is the Water Passenger Transport in New Zealand Industry?

    Industry players operate vessels for the transportation of passengers by water. The industry excludes firms that transport passengers primarily for sightseeing purposes.

    Industry Products
  • Local water transport
  • Long-distance water transport
  • Boat hire with operator
  • Industry Activities
  • Passenger ferry service
  • Water taxi service
  • Ship charter, lease or rental, with crew, for passenger transport
  • Passenger ship management service
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Domestic tourist visitor nights
  • International tourist visitor nights
  • Real household discretionary income
  • Population
  • World price of crude oil

  • Current Performance
  • Revenue and profitability
  • Tourism
  • Population growth
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Revenue and profitability
  • Domestic tourism
  • Industry structure
  • Table: Water Passenger Transport Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Water Passenger Transport Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Travel Agency and Tour Arrangement Services in New Zealand
  • Consumers in New Zealand

  • Key Selling Industries
  • Petroleum Product Wholesaling in New Zealand
  • Port and Water Transport Terminals in New Zealand
  • Shipbuilding and Repair Services in New Zealand

  • Products & Services
  • Local water transport
  • Long-distance water transport
  • Boat hire with operator
  • Chart: Water Passenger Transport Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Travellers aged between 35 and 55
  • Travellers aged over 55
  • Travellers aged under 35
  • Chart: Major Market Segmentation for the Water Passenger Transport Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Water Passenger Transport

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Water Passenger Transport Industry

  • Industry Globalization
    KiwiRail Holdings Limited, InMotion Group Limited,
  • Table: KiwiRail Holdings Limited - financial performance
  • Table: InMotion Group Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Water Passenger Transport Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Water Passenger Transport Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Inbound Tourism
  • The act of a non-resident visiting a country, which in this case is New Zealand.
  • Interislander Ferry
  • Ferry service across the Cook Strait between the North Island and South Island, run by KiwiRail
  • Outbound Tourism
  • The act of a resident visiting another country.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Water Passenger Transport in New Zealand market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Water Passenger Transport in New Zealand:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Water Passenger Transport in New Zealand market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Water Passenger Transport in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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