Fast moving: Uber's entry has driven growth in industry demand, participation and revenue

The structure of the Taxi and Limousine Transport industry has changed markedly over the past five years. The past five-year period has included the rise of ridesharing services such as Uber, at the expense of traditional taxi operators. Industry revenue is expected to grow by an annualised 6.2% over the five years through 2018-19, to reach $389.1 million. A lack of public transport options in many areas of New Zealand means individuals and businesses depend on motor vehicles for travel. Increasing urban density and high petrol prices, along with a falling proportion of young people learning to drive, have generated strong demand for taxi services over the past five more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24
Market Share of Companies

Industry Threats & Opportunities

  • The entry of Uber to the New Zealand market has driven growth in industry participation and revenue
  • Discretionary income, business confidence, consumer sentiment and tourism drive demand
  • Regulatory changes will bring traditional taxi operators and Uber drivers under the same rules
  • Industry Report - Industry Investment Chapter

    The Taxi and Limousine Transport industry exhibits a low level of capital intensity. For every dollar spent on capital costs, an estimated $27.0 is spent on wages. Drivers are required to operate vehicles for the transportation of passengers. Taxis are typically available 24 hours a day, particularly in metropolitan areas. Consequently, drivers will often rotate shifts using the same vehicle. This further pushes up wage costs. The industry's average wage has declined over the past five years, as independent contractors working for ridesharing app Uber have increased. Because these drivers tend to use Uber as supplementary income, they typically work fewer hours than traditional taxi operators...purchase to read more.

    Additional Insights for the Taxi and Limousine Transport Industry

    IBISWorld has determined the most important Key Success Factors for the Taxi and Limousine Transport are:

  • Having a good reputation
  • Proximity to key markets
  • Qualified work force
  • IBISWorld analysts also discuss how external factors such as Real household discretionary income and Business confidence index in the Taxi and Limousine Transport industry impact industry performance..

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    What's in this report

    What is the Taxi and Limousine Transport in New Zealand Industry?

    The industry is primarily engaged in operating taxi cabs or private hire cars with drivers that transport passengers. Ridesharing services such as Uber are also included in the industry.

    Industry Products
  • Non-booked taxi services
  • Booked taxi services
  • Ridesharing services
  • Limousine, wedding and luxury car services
  • Industry Activities
  • Taxi cab service
  • Taxi cab management service
  • Hire car service (with driver)
  • Community transport
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Real household discretionary income
  • Business confidence index
  • Consumer sentiment index
  • Total tourist visitor days

  • Current Performance
  • Uber
  • Consumer demand
  • Profit
  • Industry participation
  • Chart: Revenue Growth

  • Industry Outlook
  • Innovation
  • Competition
  • Profit and participation
  • Regulation
  • Table: Taxi and Limousine Transport Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Taxi and Limousine Transport Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Travel Agency and Tour Arrangement Services in New Zealand
  • Consumers in New Zealand

  • Key Selling Industries
  • Car Wholesaling in New Zealand
  • Fuel Retailing in New Zealand
  • Motor Vehicle Parts Retailing in New Zealand
  • Motor Vehicle Retailing in New Zealand

  • Products & Services
  • Non-booked taxi services
  • Booked taxi services
  • Ridesharing services
  • Limousine, wedding and luxury car services
  • Chart: Taxi and Limousine Transport Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Households
  • Businesses
  • Tourists
  • Chart: Major Market Segmentation for the Taxi and Limousine Transport Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Taxi and Limousine Transport

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Taxi and Limousine Transport Industry

  • Industry Globalization
    Auckland Co-Operative Taxi Society Limited,
  • Table: Auckland Co-Operative Taxi Society Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Taxi and Limousine Transport Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Taxi and Limousine Transport Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • A satellite navigation system that allows users to determine their exact location.
  • Maxi Taxi
  • Taxis that can be wheelchair accessible on request, have extra rear luggage space and up to 13 seats.
  • Wheelchair-Accessible Taxis
  • Vehicles that have been modified to accommodate at least one wheelchair or mobility device.
  • What Our Customers Say

    Why buy this report?

    The Taxi and Limousine Transport in New Zealand market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Taxi and Limousine Transport in New Zealand:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Taxi and Limousine Transport in New Zealand market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Taxi and Limousine Transport in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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