Tourism in New Zealand - Market Research Report

Tourism industry trends (2014-2019)

poll Average industry growth 2014–2019: 1.2%

The Tourism industry includes all expenditure by local and foreign tourists within New Zealand. Industry players provide a range of services for travellers, including accommodation, transport, hospitality, retail, entertainment and cultural activities. New Zealand's diverse landscape, which includes populous cities, geothermal activity and Maori culture on the North Island, and has a scenic and adventure focus on the South Island, caters to a range of tourists. International demand for New Zealand tourism has rapidly expanded over the past five years. Visitors from China, Germany, the United States and the United Kingdom often stay for long periods of time, with a high average spend. Australia is the industry's largest market by spend and visitor ar...
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Tourism industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Tourism industry is forecast to expand at a slower rate over the next five years. The ongoing rise of outbound tourism by New Zealanders is anticipated to constrain growth in domestic tourism activity over the period. This trend will likely contribute to slower growth in the number of domestic tourist visitor days. In the international market, New Zealand operators are anticipated to fiercely compete with other countries like Australia to gain the tourist dollar of growing markets, such as Asia's rising middle class. However, the New Zealand dollar is projected to remain relatively weak over the next five years, which is anticipated to stimulate international demand. In addition, the major airlines are likely to continue expanding long-haul fligh...
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Tourism industry statistics

  • attach_money Market Size: $41bn
  • business Number of Businesses: 39,748
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 215,296

Biggest companies in the Tourism industry

The companies holding the largest market share in the Tourism in New Zealand industry include Air New Zealand Limited.

  • pie_chart Air New Zealand Limited Market Share: x.x%
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What is Tourism industry?

Industry Definition

Industry firms primarily retail clothing and clothing accessories. Clothing retailers typically purchase products from wholesalers or manufacturers, and sell these goods directly to consumers. The industry excludes department stores and online-only retailers.

Industry Products and Services

  • Men's clothing
  • Women's clothing
  • Children's and infants' clothing
  • Clothing accessories
  • All Others

Industry Activities

  • Glove, hosiery, hat and accessory retailing
  • Men's and women's clothing retailing
  • Infants' and children's clothing retailing
  • Foundation garment retailing
  • Fur and leather clothing retailing
  • Work clothing and uniform retailing
  • Sports clothing retailing

Market research report - table of contents

Industry Definition

Industry players provide tourism services for local and foreign travellers on short-term trips of less than one year. This includes people travelling for work, leisure or personal reasons. The industry’s services are broad, encompassing transport, accommodation, hospitality, recreation and retail services.

Main Activities

  • Air passenger transport services
  • Road, rail and water passenger transport services
  • Accommodation services
  • Cafe and restaurant operation
  • Pub, club and bar operation
  • Motor vehicle leasing
  • Tour operation
  • Travel agency services
  • Arts, recreation and cultural services

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

The number of foreign tourists visiting New Zealand is a large driver of the industry's growth. Major tourism markets include Australia, China, Germany, t...
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International travel to New Zealand
Domestic tourist visitor days
Trade-weighted index
Business tourist visitor days

Current Performance

International demand
Domestic demand and key destinations
 Chart: Revenue Growth

Industry Outlook

Domestic conditions
Infrastructure investment
Industry participation
 Table: Tourism in New Zealand - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Tourism in New Zealand - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Consumers in New Zealand






Key Selling Industries

Art Galleries and Museum Operation in New Zealand
Performing Arts Operation in New Zealand
Cafes and Restaurants in New Zealand
Airlines in New Zealand
Hotels and Resorts in New Zealand
Sports and Recreation Facilities Operation in New Zealand

Products & Services

The Tourism industry offers a wide variety of products and services. These products and services are provided to both domestic and international traveller...
International travellers
Domestic businesses and government




Demand Determinants

Several factors influence industry demand. These factors include discretionary income, consumer sentiment, business confidence, the exchange rate, and eco...
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Major Markets

International travellers
Domestic businesses and government





 Chart: Major Market Segmentation for the Tourism in New Zealand - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Tourism industry's market share concentration has remained low over the past five years, with the four largest operators accounting for less than 40% ...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Tourism in New Zealand - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Tourism in New Zealand - Market Research Report Industry

Industry Globalization

Air New Zealand Limited is a public company that derives its revenue from airline operations. Air New Zealand is majority-owned by the New Zealand Governm...
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Air New Zealand

 Table: Air New Zealand - financial performance

Capital Intensity

The Tourism industry is moderately capital-intensive. For every dollar spent on capital, an estimated $4.14 is spent on wages. Industry players provide a ...
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 Chart: Level of Capital Intensity for the Tourism in New Zealand - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Tourism in New Zealand Industry

Industry Revenue (2007-2026)
Industry Gross Product (2007-2026)
Establishments (2007-2026)
Businesses (2007-2026)
Employment (2007-2026)
Exports (2007-2026)
Imports (2007-2026)
Wages (2007-2026)
Domestic Demand (2007-2026)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

INBOUND TOURISM

OUTBOUND TOURISM

TOURISM NEW ZEALAND

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Tourism industry?

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This report on Tourism in New Zealand:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Tourism in New Zealand market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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