Overview

Setting up shop: Many retailers have entered the industry due to its growth opportunities

IBISWorld’s Online Shopping in New Zealand market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

REPORT SNAPSHOT

Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Revenue
$4bn
Annual Growth
2013 - 2018
9.3%
Annual Growth
2018 - 2023
Profit
Employment
10,861
Business
7,702

Industry Threats & Opportunities

  • Online stores have benefited from a seismic shift in the way consumers conduct transactions
  • Online shopping has thrived as consumer attitudes towards spending have changed
  • Online shopping via mobile devices represents a potential growth area for the industry

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    Industry Analysis & Industry Trends

    The Online Shopping industry has expanded rapidly over the past five years, despite a challenging retail environment. Online stores have benefited from a shift in the way consumers conduct transactions. Instability in financial markets during the five-year period led to many consumers scaling back expenditure on non-essential items by postponing purchases or opting for cheaper alternatives. Bargain hunting has become increasingly prevalent, with consumers seeking greater choice and value when making discretionary purchases. The industry has benefited from this change in consumer behaviour, as online stores offer choice and competitive prices, and lack geographical boundaries. Consumers can therefore shop where and when it suits them...

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    Industry Report - Industry Products Chapter

    Over the past five years, industry operators have retailed an expanding range of products and services. New players from various industries have introduced online sales channels for their merchandise, driving this expansion.

    Clothing, footwear and personal accessories

    Clothing, footwear and personal accessories account for the industry's largest product segment. Companies can easily sell these goods online as they are often lightweight and easily shipped. Online sales of clothes have risen substantially as consumers have increasingly compared online prices in search of bargains. Many industry operators offer simple return policies for clothing and footwear, which is improving consumer confidence in online shopping. In ..

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    Additional Insights for the Online Shopping Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Online Shopping Industry are

  • Ability to quickly adopt new technology
  • Ability to control stock on hand
  • Having a clear market position
  • IBISWorld analysts also discuss how external factors such as Consumer sentiment index and Real household discretionary income in the Online Shopping industry impact industry performance..

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    New Zealand Special Report

    Industry Products

    What is the Online Shopping in New Zealand Industry?

    Industry firms operate websites that sell a range of goods such as clothing, footwear, electronic goods, groceries and liquor, toys, sporting equipment, entertainment media, furniture and general merchandise. Industry participants are either pure-play online retailers or bricks-and-mortar stores with an online presence. The industry does not include the sale of goods or services by agents that do not take ownership of the goods and services, or the sale of goods by individuals.

    Industry Products
    Clothing, footwear and personal accessories
    Electronic goods and software
    Groceries and liquor
    Recreational goods
    Printed material, music and movies
    Other goods
    Industry Activities
    Clothing, footwear and personal-accessory retailing
    Electronic goods and appliance retailing
    Cosmetics, fragrances and toiletries retailing
    Food and liquor retailing
    Book, newspaper and magazine retailing
    Computer and software retailing
    Textile goods and housewares retailing
    Toy and game retailing
    CD and DVD retailing

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Consumer sentiment index
  • Real household discretionary income
  • Demand from department stores
  • Internet connections

  • Current Performance
  • Consumer demand
  • Profit margins
  • Industry structure
  • Competition
  • Chart: Revenue Growth

  • Industry Outlook
  • Demand trends
  • Industry participation
  • Profit margins
  • Industry innovation
  • Table: Online Shopping Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Shopping Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Consumers in New Zealand

  • Key Selling Industries
  • Data Processing and Web Hosting Services in New Zealand
  • Internet Service Providers and Web Search Portals in New Zealand
  • Postal and Courier Pick-up and Delivery Services in New Zealand
  • Wired Telecommunications Network Operation in New Zealand

  • Products & Services
  • Clothing, footwear and personal accessories
  • Electronic goods and software
  • Groceries and liquor
  • Other goods
  • Recreational goods
  • Printed material, music and movies
  • Chart: Online Shopping Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged 35 to 54
  • People aged 15 to 34
  • People aged 55 and over
  • Chart: Major Market Segmentation for the Online Shopping Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Online Shopping

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Shopping Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Online Shopping Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Online Shopping Industry
    Includes:
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Clicks And Bricks
  • A hybrid retail model that combines the elements of bricks-and-mortar with online to provide an enhanced customer experience.
  • Ecommerce
  • A type of business model that enables firms or individuals to conduct business over the internet.
  • Search Engine Marketing
  • A form of internet-based marketing that involves promoting websites by enhancing their prominence in search engine results pages, primarily through paid advertising.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Shopping in New Zealand:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Shopping in New Zealand market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Shopping in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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