Online Shopping in New Zealand - Market Research Report

Online Shopping industry trends (2014-2019)

poll Average industry growth 2014–2019: -24.5%

The Online Shopping industry has expanded significantly over the past five years, despite a challenging retail environment. Online stores have benefited from a shift in the way consumers conduct transactions. Instability in financial markets during the period prompted many consumers to scale back expenditure on non-essential items by postponing purchases or opting for cheaper alternatives. Bargain hunting has become increasingly prevalent, with consumers seeking greater choice and value when making discretionary purchases. The industry has benefited from this change in consumer behaviour, as online stores offer choice and competitive prices, and lack geographical boundaries. Consumers can therefore shop where and when it suits them. Industry revenue...
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Online Shopping industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Online Shopping industry is anticipated to continue growing its revenue over the next five years. Revenue is projected to grow strongly, albeit at a slower pace compared with the previous five-year period. Online shopping is likely to become more normalised, as many New Zealanders are already actively using the internet to purchase goods. Online retailers are anticipated to heavily focus on improving website layout, customer navigation, security, reliability and efficiency to grow market share. Consumers are projected to seek greater choice and value when making discretionary purchases. They will therefore increasingly use online stores due to the convenience of shopping from home or the office, and having products delivered to their doorstep. Mo...
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Online Shopping industry statistics

  • attach_money Market Size: $5bn
  • business Number of Businesses: 9,227
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 11,927

Biggest companies in the Online Shopping industry

The Online Shopping in New Zealand industry has no companies with major market shares. Get the full report to find out why.

What is Online Shopping industry?

Industry Definition

Industry companies provide exploratory drilling services for oil, gas and mineral exploration and mining firms. Mining companies contract exploration drilling companies to carry out exploratory drilling services for greenfield mining. Many industry firms also supply drilling services for brownfield projects, but these activities are excluded from the industry.

Industry Products and Services

  • Reverse-circulation drilling
  • Air-core drilling
  • Diamond drilling
  • Hydraulic-rotary drilling
  • Other exploration drilling
  • Rotary air-blast drilling

Industry Activities

  • Reverse-circulation drilling
  • Air-core drilling
  • Diamond drilling
  • Rotary air-blast drilling
  • Hydraulic-rotary drilling
  • Coil-tube drilling
  • Other exploratory drilling services

Market research report - table of contents

Industry Definition

Industry firms operate websites that sell a range of goods such as clothing, footwear, electronic goods, groceries and liquor, toys, sporting equipment, entertainment media, furniture and general merchandise. Industry players are either pure-play online retailers or bricks-and-mortar stores with an online presence. The industry does not include sales of goods or services by agents that do not take ownership of the goods and services, or sales of goods by individuals.

Main Activities

  • Clothing, footwear and personal-accessory retailing
  • Electronic goods and appliance retailing
  • Cosmetics, fragrances and toiletries retailing
  • Food and liquor retailing
  • Book, newspaper and magazine retailing
  • Computer and software retailing
  • Textile goods and housewares retailing
  • Toy and game retailing
  • CD and DVD retailing

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

The consumer sentiment index measures how households feel about their current financial situation and overall economic conditions. Positive consumer senti...
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Consumer sentiment index
Real household discretionary income
Demand from department stores
Internet subscribers

Current Performance

Profit margins
Industry structure
Competition
 Chart: Revenue Growth

Industry Outlook

 Table: Online Shopping in New Zealand - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Online Shopping in New Zealand - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Consumers in New Zealand






Key Selling Industries

Postal and Courier Pick-up and Delivery Services in New Zealand
Internet Service Providers and Web Search Portals in New Zealand
Wired Telecommunications Network Operation in New Zealand
Data Processing and Web Hosting Services in New Zealand



Products & Services

Industry operators have retailed an expanding range of products and services over the past five years. New players from various industries have introduced...
People aged 15 to 34
People aged 55 and over




Demand Determinants

A range of factors influence online shopping activity such as price, discretionary incomes, reputation, consumer sentiment, product range and the availabi...
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Major Markets

People aged 15 to 34
People aged 55 and over





 Chart: Major Market Segmentation for the Online Shopping in New Zealand - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Online Shopping industry is characterised by low market share concentration. The top four industry players are expected to account for less than 40% o...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Online Shopping in New Zealand - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Online Shopping in New Zealand - Market Research Report Industry

Industry Globalization

The Online Shopping in New Zealand industry has no major companies. Get the full report to find out why.

Capital Intensity

The Online Shopping industry exhibits moderate capital intensity. It is estimated that for every dollar invested in capital costs, $7.67 is spent on wages...
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 Chart: Level of Capital Intensity for the Online Shopping in New Zealand - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Online Shopping in New Zealand Industry

Industry Revenue (2007-2026)
Industry Gross Product (2007-2026)
Establishments (2007-2026)
Businesses (2007-2026)
Employment (2007-2026)
Exports (2007-2026)
Imports (2007-2026)
Wages (2007-2026)
Domestic Demand (2007-2026)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Online Shopping industry?

IBISWorld industry market research reports enable you to:

  • Find out about key industry trends
  • Identify threats and opportunities
  • Inform your decisions for marketing, strategy and planning
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This report on Online Shopping in New Zealand:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Online Shopping in New Zealand market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Shopping in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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