Supermarkets, Grocery Stores and Convenience Stores in New Zealand - Market Research Report

Supermarkets, Grocery Stores and Convenience Stores industry trends (2014-2019)

poll Average industry growth 2014–2019: 1.7%

The Supermarkets, Grocery Stores and Convenience Stores industry has expanded over the past five years. Stable population and disposable income growth have boosted demand for industry products over the period. In addition, positive consumer sentiment over the past five years has encouraged consumers to purchase more gourmet items and higher priced items. Industry revenue is expected to rise at an annualised 1.9% over the five years through 2019-20, to $21.4 billion. This includes expected revenue growth of 2.2% in the current year. Industry players frequently discount the branded grocery items they sell, with discounted products accounting for almost 60% of sales revenue. Private-label product sales account for a low share of total sales (approximat...
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Supermarkets, Grocery Stores and Convenience Stores industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

Revenue for the Supermarkets, Grocery Stores and Convenience Stores industry is anticipated to grow modestly over the next five years. Inelastic demand for industry products coupled with ongoing population growth will ensure the industry's continued success. Industry players are anticipated to invest heavily in their online shopping channels over the next five years, which will likely encourage a rising number of consumers to purchase groceries online. Industry players are also anticipated to expand their private-label offerings to improve margins, although consumer perceptions of these products will likely constrain the success of this strategy. Industry revenue is forecast to grow at an annualised X.X% over the five years through XXX-XX, to $XX.X b...
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Supermarkets, Grocery Stores and Convenience Stores industry statistics

  • attach_money Market Size: $21bn
  • business Number of Businesses: 3,867
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 61,939

Biggest companies in the Supermarkets, Grocery Stores and Convenience Stores industry

The companies holding the largest market share in the Supermarkets, Grocery Stores and Convenience Stores in New Zealand industry include Foodstuffs (NZ) Limited and Woolworths New Zealand Group Limited.

  • pie_chart Foodstuffs (NZ) Limited Market Share: x.x%
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  • pie_chart Woolworths New Zealand Group Limited Market Share: x.x%
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What is Supermarkets, Grocery Stores and Convenience Stores industry?

Industry Definition

Operators in the industry are primarily engaged in retailing groceries, such as meat, fish, fruit, vegetables, dairy products, bread, canned goods, toiletries and cleaning items. The industry includes full-service supermarkets, grocery stores and convenience stores, but excludes specialised food-line grocers, such as butchers and greengrocers.

Industry Products and Services

  • Dry and packaged foods
  • Meat products
  • Fresh fruit and vegetables
  • Other grocery products
  • Beverages
  • Cigarettes and general merchandise
  • Toiletries and health products

Industry Activities

  • Operating supermarkets
  • Operating grocery stores
  • Operating convenience stores

Market research report - table of contents

Industry Definition

Operators in the industry are primarily engaged in retailing groceries, such as meat, fish, fruit, vegetables, dairy products, bread, canned goods, toiletries and cleaning items. The industry includes full-service supermarkets, grocery stores and convenience stores, but excludes specialised food-line grocers, such as butchers and greengrocers.

Main Activities

  • Operating supermarkets
  • Operating grocery stores
  • Operating convenience stores

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Real household disposable income reflects the amount of money that consumers have to spend on groceries. When household disposable income rises, consumers...
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Real household disposable income
Population
Consumer sentiment index
Demand from cafes, restaurants and takeaway food services

Current Performance

Price discounting
In-store changes
Industry participation
 Chart: Revenue Growth

Industry Outlook

Private-label product potential
Profitability and structure
 Table: Supermarkets, Grocery Stores and Convenience Stores in New Zealand - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Supermarkets, Grocery Stores and Convenience Stores in New Zealand - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Consumers in New Zealand






Key Selling Industries

Meat Processing in New Zealand
Meat, Poultry and Smallgoods Wholesaling in New Zealand
Fruit and Vegetable Wholesaling in New Zealand
Soft Drink and Pre-Packaged Food Wholesaling in New Zealand
General Line Grocery Wholesaling in New Zealand
Liquor and Tobacco Product Wholesaling in New Zealand

Products & Services

Industry operators retail a range of products including groceries, beer and wine, cigarettes and toiletries. Shifting consumer preferences have driven cha...
Fourth income quintile
Third income quintile
Second income quintile
First income quintile


Demand Determinants

A range of consumer factors influence industry demand. However, as groceries are staple items, these factors primarily influence changes in individual pro...
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Major Markets

Fourth income quintile
Third income quintile
Second income quintile
First income quintile



 Chart: Major Market Segmentation for the Supermarkets, Grocery Stores and Convenience Stores in New Zealand - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Supermarkets, Grocery Stores and Convenience Stores industry is highly concentrated, with the four largest operators accounting for over 75% of indust...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Supermarkets, Grocery Stores and Convenience Stores in New Zealand - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Supermarkets, Grocery Stores and Convenience Stores in New Zealand - Market Research Report Industry

Industry Globalization

Foodstuffs (NZ) Limited represents both Foodstuffs North Island Limited and Foodstuffs South Island Limited, due to the two Foodstuffs cooperatives jointl...
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Foodstuffs New Zealand

 Table: Foodstuffs New Zealand - financial performance

Woolworths New Zealand

 Table: Woolworths New Zealand - financial performance

Capital Intensity

The Supermarkets, Grocery Stores and Convenience Stores industry is moderately capital intensive. For every dollar invested in capital items, the average ...
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 Chart: Level of Capital Intensity for the Supermarkets, Grocery Stores and Convenience Stores in New Zealand - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Supermarkets, Grocery Stores and Convenience Stores in New Zealand Industry

Industry Revenue (2008-2026)
Industry Gross Product (2008-2026)
Establishments (2008-2026)
Businesses (2008-2026)
Employment (2008-2026)
Exports (2008-2026)
Imports (2008-2026)
Wages (2008-2026)
Domestic Demand (2008-2026)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Supermarkets, Grocery Stores and Convenience Stores industry?

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This report on Supermarkets, Grocery Stores and Convenience Stores in New Zealand:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Supermarkets, Grocery Stores and Convenience Stores in New Zealand market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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