Note to self: Consumer demand has increased for personalised and customised stationery products

The Stationery Goods Retailing industry has performed well over the past five years. Stationery goods retailers sell notebooks, pens, pencils, writing materials, diaries, and artist supplies. While paperless note-taking applications have become increasingly popular over the period, demand for niche stationery items and customised stationery products has increased. Overall, industry revenue is expected to grow at an annualised 2.4% over the five years through 2019-20, to $594.0 million. This includes anticipated growth of 1.5% in the current year, supported by rising discretionary incomes.Business confidence, real household discretionary income, and demand from the education sector all typically affect demand for stationery more.

Industry Statistics & Market Size
Annual Growth 15-20
Forecast Growth 20-25

Industry Threats & Opportunities

  • Niche stationery items and customised stationery products have increased in popularity
  • Sites like have made low-cost foreign manufacturers more accessible to smaller players
  • Technological advancements are forecast to continue decreasing the industry’s customer base
  • Industry Report - Industry Products Chapter

    Stationery Goods Retailing industry firms retail a range of stationery products. The industry's main product segments are pens, pencils, crayons and stamp pads; notebooks and paper stationery; other paper and paperboard products; and art supplies. The industry's main products are divided based on the proportion of revenue that each segment generates.Pens, pencils, crayons and stamp padsThe industry generates the largest proportion of revenue through selling pens, pencils, crayons and stamp pads. The premiumisation trend among consumers has particularly benefited this segment over the past five years. Consumers have increasingly shopped at premium operators such as kikki.K and Smiggle for stationery goods. Con...purchase to read more.

    Additional Insights for the Stationery Goods Retailing Industry

    IBISWorld has determined the most important Key Success Factors for the Stationery Goods Retailing are:

  • Ability to control stock on hand
  • Having a clear market position
  • Production of goods currently favoured by the market
  • IBISWorld analysts also discuss how external factors such as Demand from school education and Real household discretionary income in the Stationery Goods Retailing industry impact industry performance..

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    What's in this report

    What is the Stationery Goods Retailing in New Zealand Industry?

    Industry operators retail stationery products such as pens, pencils, notebooks, paper and ink. Retailers purchase products from manufacturers, wholesalers and international suppliers. Department stores and online-only businesses are excluded from the industry.

    Industry Products
  • Notebooks and paper stationery
  • Other paper and paperboard products
  • Pens, pencils, crayons and stamp pads
  • Art supplies
  • Industry Activities
  • Paper stationery retailing
  • Writing material retailing
  • Pen, pencil, crayon and stamp pad retailing
  • Artists' supplies retailing
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from school education
  • Real household discretionary income
  • Business confidence index
  • Demand from computer and computer peripheral retailing

  • Current Performance
  • Profitability and competition
  • Downstream demand
  • Technology
  • Chart: Revenue Growth

  • Industry Outlook
  • Profitability and competition
  • Technology and environmental concerns
  • Niche products
  • Table: Stationery Goods Retailing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Stationery Goods Retailing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Printing in New Zealand
  • Education and Training
  • Consumers in New Zealand

  • Key Selling Industries
  • Paper Product Wholesaling in New Zealand
  • Pulp, Paper and Paperboard Manufacturing in New Zealand

  • Products & Services
  • Pens, pencils, crayons and stamp pads
  • Art supplies
  • Notebooks and paper stationery
  • Other paper and paperboard products
  • Chart: Stationery Goods Retailing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Education sector
  • Businesses
  • Households
  • Governments
  • Chart: Major Market Segmentation for the Stationery Goods Retailing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Stationery Goods Retailing

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Stationery Goods Retailing Industry

  • Industry Globalization
    Warehouse Group Limited, James Pascoe Limited,
  • Table: Warehouse Group Limited - financial performance
  • Table: James Pascoe Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Stationery Goods Retailing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Stationery Goods Retailing Industry
  • Industry Revenue (2011-2025)
  • Industry Gross Product (2011-2025)
  • Establishments (2011-2025)
  • Businesses (2011-2025)
  • Employment (2011-2025)
  • Wages (2011-2025)
  • Wages (2011-2025)
  • Purchases (2011-2025)
  • Profit (2011-2025)
  • Depreciation (2011-2025)
  • Rent (2011-2025)
  • Utilities (2011-2025)
  • Other (2011-2025)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • A trend that reflects the increasing desire of consumers to purchase affordable high-end, premium or luxury items.
  • Scrapbooking
  • A method of preserving, presenting and arranging items in the form of a book, box, or card.
  • Stamp Pad
  • A piece of soft material that is soaked with ink and used to get ink onto a rubber stamp.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Stationery Goods Retailing in New Zealand market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

    IBISWorld industry market research reports enable you to:
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    This report on Stationery Goods Retailing in New Zealand:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Stationery Goods Retailing in New Zealand market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Stationery Goods Retailing in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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