Bitter pill: Despite favourable consumer trends, intense competition constrains revenue growth

IBISWorld’s Pharmaceutical, Cosmetic and Toiletry Goods Retailing in New Zealand market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.


Industry Analysis & Industry Trends

The Pharmaceutical, Cosmetic and Toiletry Goods Retailing industry is involved in the sale of pharmaceuticals, medicines, cosmetics, perfumes and toiletries within a specialty retailer setting. This includes New Zealand's 900 plus community pharmacies that are responsible for dispensing roughly 50 million scripts per year, alongside specialty cosmetic boutique and mass-market beauty retailers. The lion's share of these products is sourced from overseas suppliers, reflecting New Zealand's dependence on imported pharmaceuticals, and the global nature of the beauty sector including the dominant position of global brands. Many of these products are also available to consumers from alternative distribution channels, including supermarkets, department stores and online websites...

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What is the Pharmaceutical, Cosmetic and Toiletry Goods Retailing in New Zealand industry?

The industry’s low capital intensity is in line with the labour-intensive nature of retail trade. Within the pharmacies segment, there is a heavy reliance on skilled pharmacists and pharmacy assistants, while many cosmetic stores employ beauty consultants who rely on one-on-one selling techniques. As a reflection of this, wages tend to be the second-highest expense for the industry, after purchases. In 2017-18, for every dollar spent on capital, $10.0 will be spent on wages.

Over the past five years, several industry participants have sought to remodel their stores to attract new customers. This includes the Body Shop and Lush, which have sought to emphasise their particular ethical and environmentally friendly value proposition. In...

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New Zealand Special Report

Products & Brands

Major products in this industry
Cosmetics, perfumes and fragrances

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Major Markets

Globalisation & Trade

Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry

Major Companies

Operating Conditions

Capital Intensity

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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