Bottoms up: Premiumisation has increased revenue despite falling alcohol consumption

IBISWorld’s Liquor Retailing in New Zealand market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.


Industry Analysis & Industry Trends

The Liquor Retailing industry has expanded strongly over the past five years. Increased consumer demand for premium spirits, craft beer and high quality wine has driven revenue growth, as these alcoholic beverages typically attract a higher price tag. This trend, combined with rising discretionary incomes and positive consumer sentiment, has encouraged households to increase expenditure at liquor retailers. Consequently, industry revenue is expected to grow by an annualised 3.5% over the five years through 2017-18, to reach $2.0 billion. Despite this positive trend, the overall volume of liquor purchased has declined as per capital alcohol consumption has fallen. Consumers have reduced their overall consumption and instead opted for premium alcoholic beverages in smaller amounts...

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What is the Liquor Retailing in New Zealand industry?

The Liquor Retailing industry is in the mature stage of its life cycle. Over the 10 years through 2022-23, the industry's contribution to the economy (industry value added) is expected to rise by an annualised 2.0%, which is a weak performance when compared with annualised GDP growth of 2.8%. This indicates that the industry is growing at a slower pace than the overall economy.

Over the 10-year period, industry establishments are forecast to expand by an annualised 1.7%. An increasing number of smaller, independent operators are expected to specialise in niche offerings such as premium and craft alcoholic beverages over the period. The industry has become increasingly fragmented over the past five years, with the share of larger players becoming diluted. Des...

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New Zealand Special Report

Products & Brands

Major products in this industry
Spirit-based drinks
Other alcoholic beverages and products
Examples of brands in this Industry
Super Liquor

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Major Markets

Globalisation & Trade

Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry

Major Companies

Operating Conditions

Capital Intensity

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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