Garden party: Strong demand from house construction has benefited the industry

The Garden Supplies Retailing industry has benefited from strong activity in residential construction markets over the past five years. Industry firms retail garden supplies such as plants, seedlings, trees, nursery stock and garden ornaments. Rising demand from house construction has benefited industry operators over the period. A strong increase in the number of houses being built, particularly detached dwellings, which have larger garden areas, has boosted demand for garden supplies. However, rising external competition from big-box retailers has constrained industry revenue growth. Overall, industry revenue is expected to grow at an annualised 0.6% over the five years through 2018-19, to reach $520.9 million. This includes expected revenue growth of 2.6% in more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Strong demand from house construction has driven revenue growth over the past five years
  • Garden supplies retailers are facing increasing external competition from big-box retailers
  • A shift towards high-density housing will affect demand for garden supplies
  • Industry Report - Industry Key Buyers Chapter

    The Garden Supplies Retailing industry is characterised by low market share concentration, with the four largest players expected to account for less than 40% of industry revenue in the current year. The industry is highly fragmented. Most industry operators are small, independent retailers. These smaller businesses tend to service local markets or specialise in a particular product segment, such as garden ornaments, seeds and bulbs, or gardening tools. However, some larger industry players, such as Kings Plant Barn, offer a variety of gardening products. Over the past five years, the industry's market share concentration has remained stable...purchase to read more.

    Additional Insights for the Garden Supplies Retailing Industry

    IBISWorld has determined the most important Key Success Factors for the Garden Supplies Retailing are:

  • Ability to control stock on hand
  • Access to highly skilled workforce
  • Being part of a group buying, promotion and marketing scheme
  • IBISWorld analysts also discuss how external factors such as Demand from house construction and Dwelling consents issued in the Garden Supplies Retailing industry impact industry performance..

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    What's in this report

    What is the Garden Supplies Retailing in New Zealand Industry?

    Industry operators primarily retail garden supplies, such as trees, shrubs, seedlings, fertilisers and garden ornaments. Industry operators usually purchase their products from wholesalers and sell them to consumers online or through retail outlets.

    Industry Products
  • Plants, seeds and bulbs
  • Garden ornaments, pots and pot plants
  • Garden tools, accessories and other products
  • Fertiliser and pesticides
  • Industry Activities
  • Potted plant retailing
  • Seedling and bulb retailing
  • Shrub and tree retailing
  • Nursery stock retailing
  • Fertiliser and pesticide retailing
  • Garden ornament retailing
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from house construction
  • Dwelling consents issued
  • Real household discretionary income
  • Consumer sentiment index
  • Level of annual rainfall
  • Population aged 50 and older

  • Current Performance
  • Key drivers
  • Construction markets
  • Rainfall
  • Consumer trends
  • Industry structure and competition
  • Profit
  • Chart: Revenue Growth

  • Industry Outlook
  • Key drivers
  • Construction markets
  • Industry structure
  • Profit
  • Table: Garden Supplies Retailing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Garden Supplies Retailing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers in New Zealand

  • Key Selling Industries
  • Commercial Property Operators in New Zealand
  • Hardware Wholesaling in New Zealand
  • Livestock and Other Agricultural Supplies Wholesaling in New Zealand

  • Products & Services
  • Plants, seeds and bulbs
  • Garden ornaments, pots and pot plants
  • Garden tools, accessories and other products
  • Fertiliser and pesticides
  • Chart: Garden Supplies Retailing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged 50 and over
  • People aged 35 to 49
  • People aged 15 to 34
  • Businesses
  • Chart: Major Market Segmentation for the Garden Supplies Retailing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Garden Supplies Retailing

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Garden Supplies Retailing Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Garden Supplies Retailing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Garden Supplies Retailing Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Big-Box Retailer
  • Retail stores characterised by a large amount of floor space. Big-box retailers are often part of a retail chain that sell a range of products.
  • Diy
  • Do-it-yourself
  • Phytosanitary
  • A certificate issued that relates to the health of plants, with respect to the requirements of international trade.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Garden Supplies Retailing in New Zealand market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Garden Supplies Retailing in New Zealand:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Garden Supplies Retailing in New Zealand market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Garden Supplies Retailing in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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