Furniture Retailing in New Zealand - Market Research Report

Furniture Retailing industry trends (2014-2019)

poll Average industry growth 2014–2019: 1.8%

Players in the Furniture Retailing industry have experienced mixed conditions over the past five years, with revenue growth stifled by increasing competition. In the industry, players typically compete on the basis of price and product range. External competition comes from a range of other operators that sell furniture as part of their operations, including department stores, auction websites and online-only players. Industry revenue is expected to grow at an annualised 3.5% over the five years through 2019-20, to $971.4 million. Real household discretionary income growth, growth in capital expenditure on residential buildings and positive consumer sentiment have driven the industry's revenue growth over the period. Progressive decreases in the cas...
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Furniture Retailing industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Furniture Retailing industry is forecast to operate in a challenging environment over the five years through XXX-XX. Mounting internal and external competition is projected to continue threatening the viability of operators over the period. Slowing real household discretionary income growth is forecast to hinder retail demand for furniture products. However, an increase in capital expenditure on residential buildings is projected to support industry growth. Overall, industry revenue is forecast to rise at an annualised X.X% over the five years through XXX-XX, to $X.X billion. Operating landscape Trends in real household discretionary income drive consumer demand for furniture. Discretionary income is forecast to exhibit slower growth over the f...
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Furniture Retailing industry statistics

  • attach_money Market Size: $962m
  • business Number of Businesses: 824
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 3,316

Biggest companies in the Furniture Retailing industry

The companies holding the largest market share in the Furniture Retailing in New Zealand industry include Harvey Norman Limited, Bed Rumours Limited, Big Save Limited and Freedom Furniture New Zealand Limited.

  • pie_chart Harvey Norman Limited Market Share: x.x%
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  • pie_chart Bed Rumours Limited Market Share: x.x%
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  • pie_chart Big Save Limited Market Share: x.x%
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  • pie_chart Freedom Furniture New Zealand Limited Market Share: x.x%
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What is Furniture Retailing industry?

Industry Definition

Industry operators primarily retail household furniture, blinds, awnings and mattresses through brick-and-mortar stores. The industry includes operators that retail antique reproduction furniture, but excludes retailing second-hand or antique furniture. Curtain retailing, and manufacturing and installing blinds or awnings are not included in the industry. Online-only retailers and auction websites are also excluded.

Industry Products and Services

  • Lounge and dining room furniture
  • Bedroom furniture
  • Blinds and awnings
  • Outdoor and garden furniture
  • Other furniture

Industry Activities

  • Bedroom furniture retailing
  • Lounge and dining room furniture retailing
  • Blind and awning retailing
  • Outdoor and garden furniture retailing
  • Other furniture retailing

Market research report - table of contents

Industry Definition

Industry operators primarily retail household furniture, blinds, awnings and mattresses through brick-and-mortar stores. The industry includes operators that retail antique reproduction furniture, but excludes retailing second-hand or antique furniture. Curtain retailing, and manufacturing and installing blinds or awnings are not included in the industry. Online-only retailers and auction websites are also excluded.

Main Activities

  • Bedroom furniture retailing
  • Lounge and dining room furniture retailing
  • Blind and awning retailing
  • Outdoor and garden furniture retailing
  • Other furniture retailing

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Trends in real household discretionary income influence demand for furniture products. As discretionary income increases, consumers are able to allocate m...
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Real household discretionary income
Capital expenditure on residential buildings
Consumer sentiment index
Cash rate

Current Performance

Competition and profit
Industry structure
 Chart: Revenue Growth

Industry Outlook

Profit and competition
 Table: Furniture Retailing in New Zealand - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Furniture Retailing in New Zealand - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Consumers in New Zealand






Key Selling Industries

Furniture Manufacturing in New Zealand
Computer and Computer Peripheral Wholesaling in New Zealand
Furniture and Floor Covering Wholesaling in New Zealand
Household Appliance Wholesaling in New Zealand



Products & Services

Furniture Retailers provide a variety of different products for sale, which are mostly used in residential houses and units. These products include lounge...
People aged 15 to 34
People aged 55 and over




Demand Determinants

Demand for furniture depends on trends in real household discretionary income, consumer sentiment, and capital expenditure on residential buildings. Other...
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Major Markets

People aged 15 to 34
People aged 55 and over





 Chart: Major Market Segmentation for the Furniture Retailing in New Zealand - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Furniture Retailing industry exhibits moderate market share concentration. While the majority of industry participants are small-scale furniture retai...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Furniture Retailing in New Zealand - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Furniture Retailing in New Zealand - Market Research Report Industry

Industry Globalization

Harvey Norman Limited operates as a retailer of household goods, furniture and consumer electronics. The company is a New Zealand-based subsidiary of Aust...
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Harvey Norman New Zealand

 Table: Harvey Norman New Zealand - financial performance

Bed Rumours

 Table: Bed Rumours - financial performance

Big Save Furniture

 Table: Big Save Furniture - financial performance

Freedom Furniture New Zealand

 Table: Freedom Furniture New Zealand - financial performance

Capital Intensity

The Furniture Retailing industry exhibits low capital intensity. For every dollar spent on capital, an estimated $9.87 is spent on wages. Most industry st...
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 Chart: Level of Capital Intensity for the Furniture Retailing in New Zealand - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Furniture Retailing in New Zealand Industry

Industry Revenue (2007-2026)
Industry Gross Product (2007-2026)
Establishments (2007-2026)
Businesses (2007-2026)
Employment (2007-2026)
Exports (2007-2026)
Imports (2007-2026)
Wages (2007-2026)
Domestic Demand (2007-2026)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

ONLINE-ONLY RETAILERS

POINT OF SALE (POS)

RADIO FREQUENCY IDENTIFICATION

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Furniture Retailing industry?

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This report on Furniture Retailing in New Zealand:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Furniture Retailing in New Zealand market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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