Rugging up: The Kiwibuild program is projected to boost industry revenue

The Floor Coverings Retailing industry has declined over the past five years. Industry revenue is expected to decrease at an annualised 1.4% over the five years through 2018-19, to reach $1.00 billion. Revenue decreased over the two years through 2015-16, as demand for floor coverings continued to fall after the surge in demand following the 2010 Christchurch earthquake. The earthquake and the subsequent rebuilding activity strongly boosted demand for industry products earlier in the decade. However, the industry has expanded from 2016-17 onwards, with a rising number of dwelling commencements boosting demand for floor coverings like carpets and vinyl tiles. Industry revenue is expected to rise by 5.7% in 2018-19, as residential building construction activity more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24

Industry Threats & Opportunities

  • TV shows like The Block NZ have aided the industry by encouraging people to renovate their homes
  • The industry has grown since 2016-17, limiting the industry’s overall decline over the past five years
  • The Floor Coverings Retailing industry is projected to expand over the next five years
  • Industry Report - Starting a New Business Chapter

    Barriers to entry to the industry for new operators are moderate and this has remained steady over the past five years. While entering the industry does not require a lot of capital, the brand recognition of existing firms can make it difficult for new entrants to attract the level of business required to profitably operate. Capital intensity in the industry is low, with employees required to undertake the majority of tasks. As such, little capital investment is required to set up operations, while firms can also lease premises to reduce start-up costs. Competition in the industry is medium, with major players, such as Carpet Court and Flooring Xtra, benefiting from their extensive store networks and strong purchasing power. The...purchase to read more.

    Additional Insights for the Floor Coverings Retailing Industry

    IBISWorld has determined the most important Key Success Factors for the Floor Coverings Retailing are:

  • Having a good technical knowledge of the product
  • Ability to control stock on hand
  • Being part of a group buying, promotion and marketing scheme
  • IBISWorld analysts also discuss how external factors such as Dwelling consents issued and Capital expenditure on residential buildings in the Floor Coverings Retailing industry impact industry performance..

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    What's in this report

    What is the Floor Coverings Retailing in New Zealand Industry?

    Firms in the industry retail floor coverings, such as carpets. Ceramic floor tile retailing is excluded from the industry.

    Industry Products
  • Carpets
  • Floor rugs, mats and matting
  • Vinyl, timber and other floor coverings
  • Industry Activities
  • Carpet retailing
  • Floor coverings retailing (except ceramic floor tiles)
  • Floor rug retailing
  • Floor tile retailing (lino, vinyl, cork, carpet or rubber)
  • Parquetry retailing
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Dwelling consents issued
  • Capital expenditure on residential buildings
  • Consumer sentiment index
  • Real household discretionary income

  • Current Performance
  • Revenue and profitability
  • Construction activity
  • Renovations
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Revenue and profitability
  • KiwiBuild program
  • Consumer spending
  • Industry structure
  • Table: Floor Coverings Retailing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Floor Coverings Retailing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Multi-Unit Apartment and Townhouse Construction in New Zealand
  • Consumers in New Zealand

  • Key Selling Industries
  • Furniture and Floor Covering Wholesaling in New Zealand
  • Timber Resawing and Dressing in New Zealand
  • Timber Wholesaling in New Zealand

  • Products & Services
  • Carpets
  • Vinyl, timber and other floor coverings
  • Floor rugs, mats and matting
  • Chart: Floor Coverings Retailing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Businesses and other organisations
  • Consumers aged 55 and over
  • Consumers aged 35 to 54
  • Consumers aged 15 to 34
  • Chart: Major Market Segmentation for the Floor Coverings Retailing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Floor Coverings Retailing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Floor Coverings Retailing Industry

  • Industry Globalization
    Flooring Xtra Limited, Carpet Court New Zealand Holdings Limited,
  • Table: Flooring Xtra Limited - financial performance
  • Table: Carpet Court New Zealand Holdings Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Floor Coverings Retailing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Floor Coverings Retailing Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Linoleum (Lino)
  • A flooring material made primarily from linseed oil, pine rosin, wood flour, cork dust, calcium carbonate and natural pigments.
  • Point-Of-Sale Systems
  • Computerised technology used at check-out points at retail stores to capture data at the time and place of sale.
  • Polypropylene
  • A thermoplastic polymer used in a wide variety of materials and products, such as carpet.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Floor Coverings Retailing in New Zealand market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Floor Coverings Retailing in New Zealand:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Floor Coverings Retailing in New Zealand market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Floor Coverings Retailing in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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