Applying pressure: Competition from online retailers and department stores hinders growth

The Domestic Appliance Retailing industry has struggled with low revenue growth and declining profit margins over the past five years. Pricing deflation has resulted from rising volumes of household appliance imports from low-cost countries, and greater external competition from online sellers and department stores. A high proportion of the industry’s products is imported from China and Thailand. As the New Zealand dollar has been strong over the past five years, importing appliances has become cheaper. However, pricing has declined across many goods. Consumers have increasingly demanded lower prices and many firms both in and outside the industry have been importing household more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23

Industry Threats & Opportunities

  • Strong online and other external competition has hindered growth for the industry
  • Heightened online competition has put downward pressure on prices and margins
  • Higher interest rates are likely to result in lower industry demand and revenue
  • Industry Report - Industry Products Chapter

    Firms in the industry sell an extensive range of household appliances to final consumers. These range from small household appliances such as kettles and toasters, to full-size family refrigerators and large screen TVs. Almost all appliances have multiple price points and features to meet consumers' needs.Domestic whitegoodsDomestic whitegoods include refrigerators, freezers, dishwashers, washing machines, clothes dryers, ovens, stoves, microwave ovens and air conditioners. A large proportion of households have most of these products, with product offerings varying across price points and features. Dem...purchase to read more.

    Additional Insights for the Domestic Appliance Retailing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Domestic Appliance Retailing Industry are

  • Ability to control stock on hand
  • Ability to pass on cost increases
  • Close monitoring of competition
  • IBISWorld analysts also discuss how external factors such as Real household discretionary income and Demand from online shopping in the Domestic Appliance Retailing industry impact industry performance..

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    What's in this report

    What is the Domestic Appliance Retailing in New Zealand Industry?

    Industry firms retail a range of household electrical, electronic and gas appliances. These products include air conditioners, barbecues, cameras, DVD players, heaters, mobile phones, refrigerators, stoves, televisions, vacuum cleaners and washing machines. Products are purchased from manufacturers and wholesalers for resale to consumers at retail stores. The industry includes online sales by bricks-and-mortar retailers, but excludes department stores and online-only retailers.

    Industry Products
  • Domestic whitegoods
  • Televisions
  • Audio visual goods
  • Smartphones and mobile phones
  • Other household appliances
  • Industry Activities
  • Household heating and cooling equipment retailing
  • Domestic household appliance retailing
  • Audio visual equipment retailing
  • Mobile phone and telephone retailing
  • Other small and large household appliance retailing
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Real household discretionary income
  • Demand from online shopping
  • Consumer sentiment index
  • Number of households
  • Trade-weighted index
  • Residential housing loan rates

  • Current Performance
  • Revenue and profit falls
  • Competition and pricing
  • Changing industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Weaker operating conditions
  • Lower revenue and profit
  • Greater competition threats
  • Structural adjustments
  • Table: Domestic Appliance Retailing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Domestic Appliance Retailing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers in New Zealand

  • Key Selling Industries
  • Commercial Vehicle Wholesaling in New Zealand
  • Computer and Computer Peripheral Wholesaling in New Zealand
  • Heating, Cooling and Ventilation Equipment Manufacturing in New Zealand
  • Household Appliance Wholesaling in New Zealand

  • Products & Services
  • Domestic whitegoods
  • Televisions
  • Other household appliances
  • Smartphones and mobile phones
  • Audio visual goods
  • Chart: Domestic Appliance Retailing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged 35 to 54
  • People aged 15 to 34
  • People aged 55 and over
  • Businesses and other sectors
  • Chart: Major Market Segmentation for the Domestic Appliance Retailing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Domestic Appliance Retailing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Domestic Appliance Retailing Industry

  • Industry Globalization
    Warehouse Group Limited, Harvey Norman Limited, JB Hi-Fi NZ Limited,
  • Table: Warehouse Group Limited - financial performance
  • Table: Harvey Norman Limited - financial performance
  • Table: JB Hi-Fi NZ Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Domestic Appliance Retailing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Domestic Appliance Retailing Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Point Of Sale Systems
  • Electronic systems used at check-out points in retail stores to process sales and capture information. This information is also used for additional functions, such as inventory management.
  • Smart Tvs
  • Televisions that have integrated internet capabilities that allow TV shows to be streamed through subscription video on demand services.
  • Subscription Video On Demand
  • Subscription services that allow television viewers to select and view a range of content when and where they choose.
  • What Our Customers Say

    Why buy this report?

    The Domestic Appliance Retailing in New Zealand market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Domestic Appliance Retailing in New Zealand:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Domestic Appliance Retailing in New Zealand market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Domestic Appliance Retailing in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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