Overview

Applying pressure: Competition from online retailers and department stores hinders growth

IBISWorld’s Domestic Appliance Retailing in New Zealand market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

REPORT SNAPSHOT

Industry Analysis & Industry Trends

The Domestic Appliance Retailing industry has struggled with low revenue growth and declining profit margins over the past five years. Pricing deflation has resulted from rising volumes of household appliance imports from low-cost countries, and greater external competition from online sellers and department stores. A high proportion of the industry’s products is imported from China and Thailand. As the New Zealand dollar has been strong over the past five years, importing appliances has become cheaper. However, pricing has declined across many goods. Consumers have increasingly demanded lower prices and many firms both in and outside the industry have been importing household appliances...

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What is the Domestic Appliance Retailing in New Zealand industry?

The Domestic Appliance Retailing industry is characterised by moderate capital intensity. Both wages and capital requirements are moderate, which contribute to the industry's moderate level. Capital is required for computer systems and other depreciable inputs, such as plant and vehicles. For every dollar required for wages in 2017-18, approximately $0.23 is invested in capital inputs. Capital intensity is expected to remain stable over the five years through 2017-18, with both wages and depreciation increasing as a proportion of revenue over the period.

In addition to administrative and management tasks, industry employees are required to service customers, order stock, display merchandise and process sales transactions. Wit...

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New Zealand Special Report

Products & Brands

Major products in this industry
Domestic whitegoods
Televisions
Audio visual goods
Smartphones and mobile phones
Other household appliances
Examples of brands in this Industry
Harvey Norman
JB Hi-Fi
Noel Leeming

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Major Markets

Globalisation & Trade

Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry

Major Companies

Operating Conditions

Capital Intensity

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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