Domestic Appliance Retailing in New Zealand - Market Research Report

Domestic Appliance Retailing industry trends (2014-2019)

poll Average industry growth 2014–2019: 1.0%

The Domestic Appliance Retailing industry has recorded moderate revenue growth over the past five years. Rising volumes of household appliance imports from countries with low manufacturing costs and greater external competition from online sellers and department stores has deflated prices over the period. A high proportion of the industry's products are imported from China and Thailand. Although the New Zealand dollar has depreciated over the past five years, it has remained relatively strong by historical standards. This trend has continued to make it profitable for retailers to onsell large volumes of imported appliances to key household markets. Consumers have increasingly demanded lower prices for appliances over the period, leading many industry...
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Domestic Appliance Retailing industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Domestic Appliance Retailing industry is projected to perform moderately well over the next five years. Steady growth in real household discretionary incomes and stronger consumer sentiment are forecast to increase demand for industry products over the period. However, intensifying internal and external competition will likely limit the industry's ability to increase prices, hindering industry revenue growth. Revenue and profit Industry revenue is forecast to increase at an annualised X.X% over the five years through XXX-XX, to $X.X billion. Revenue is projected to grow by X.X% in XXX-XX as growth in real household discretionary income remains solid and interest rates are cut further. Industry revenue is anticipated to continue rising in subseq...
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Domestic Appliance Retailing industry statistics

  • attach_money Market Size: $2bn
  • business Number of Businesses: 896
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 6,300

Biggest companies in the Domestic Appliance Retailing industry

The companies holding the largest market share in the Domestic Appliance Retailing in New Zealand industry include Warehouse Group Limited, Harvey Norman Limited and Smiths City Group Limited.

  • pie_chart Warehouse Group Limited Market Share: x.x%
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  • pie_chart Harvey Norman Limited Market Share: x.x%
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  • pie_chart Smiths City Group Limited Market Share: x.x%
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What is Domestic Appliance Retailing industry?

Industry Definition

Industry firms retail a range of household electrical, electronic and gas appliances. These products include air conditioners, barbecues, cameras, DVD players, heaters, mobile phones, refrigerators, stoves, televisions, vacuum cleaners and washing machines. Retailers purchase products from manufacturers and wholesalers for resale to consumers at retail stores. The industry includes online sales by bricks-and-mortar retailers, but excludes department stores and online-only retailers.

Industry Products and Services

  • Domestic whitegoods
  • Televisions
  • Audiovisual goods
  • Smartphones and mobile phones
  • Other household appliances

Industry Activities

  • Household heating and cooling equipment retailing
  • Domestic household appliance retailing
  • Audio visual equipment retailing
  • Mobile phone and telephone retailing
  • Other small and large household appliance retailing

Market research report - table of contents

Industry Definition

Industry firms retail a range of household electrical, electronic and gas appliances. These products include air conditioners, barbecues, cameras, DVD players, heaters, mobile phones, refrigerators, stoves, televisions, vacuum cleaners and washing machines. Retailers purchase products from manufacturers and wholesalers for resale to consumers at retail stores. The industry includes online sales by bricks-and-mortar retailers, but excludes department stores and online-only retailers.

Main Activities

  • Household heating and cooling equipment retailing
  • Domestic household appliance retailing
  • Audio visual equipment retailing
  • Mobile phone and telephone retailing
  • Other small and large household appliance retailing

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Changes in real household discretionary income influence households' ability to afford new domestic appliances. Higher discretionary incomes generally inc...
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Real household discretionary income
Demand from online shopping
Number of households
Consumer sentiment index

Current Performance

Competition and pricing
Changing industry structure
 Chart: Revenue Growth

Industry Outlook

Mixed operating conditions
Greater competition threats
Structural adjustments
 Table: Domestic Appliance Retailing in New Zealand - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Domestic Appliance Retailing in New Zealand - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Consumers in New Zealand






Key Selling Industries

Heating, Cooling and Ventilation Equipment Manufacturing in New Zealand
Computer and Computer Peripheral Wholesaling in New Zealand
Commercial Vehicle Wholesaling in New Zealand
Household Appliance Wholesaling in New Zealand



Products & Services

Firms in the Domestic Appliance Retailing industry sell an extensive range of household appliances to final consumers. These goods range from small househ...
People aged 15 to 34
People aged 55 and over
Businesses and other sectors



Demand Determinants

A range of factors drive demand for products retailed by the industry. These mainly relate to price, product features, product updates, technology advance...
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Major Markets

People aged 15 to 34
People aged 55 and over
Businesses and other sectors




 Chart: Major Market Segmentation for the Domestic Appliance Retailing in New Zealand - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The industry has moderate concentration, with the top three firms accounting for 57.5% of industry revenue in 2019-20. These larger firms benefit from som...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Domestic Appliance Retailing in New Zealand - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Domestic Appliance Retailing in New Zealand - Market Research Report Industry

Industry Globalization

Founded in 1982, Warehouse Group Limited (TW Group) is one of New Zealand's largest retailers. The company operates in the industry through its electronic...
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Warehouse Group

 Table: Warehouse Group - financial performance

Harvey Norman New Zealand

 Table: Harvey Norman New Zealand - financial performance

Smiths City Group

 Table: Smiths City Group - financial performance

Capital Intensity

The Domestic Appliance Retailing industry is characterised by moderate capital intensity. Both wages and capital requirements are moderate, which contribu...
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 Chart: Level of Capital Intensity for the Domestic Appliance Retailing in New Zealand - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Domestic Appliance Retailing in New Zealand Industry

Industry Revenue (2008-2026)
Industry Gross Product (2008-2026)
Establishments (2008-2026)
Businesses (2008-2026)
Employment (2008-2026)
Exports (2008-2026)
Imports (2008-2026)
Wages (2008-2026)
Domestic Demand (2008-2026)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

POINT OF SALE SYSTEMS

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Domestic Appliance Retailing industry?

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This report on Domestic Appliance Retailing in New Zealand:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Domestic Appliance Retailing in New Zealand market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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