Applying pressure: Competition from online retailers and department stores hinders growth

IBISWorld’s Domestic Appliance Retailing in New Zealand market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.


Industry Analysis & Industry Trends

The Domestic Appliance Retailing industry has struggled with low revenue growth and declining profit margins over the past five years. Pricing deflation has resulted from rising volumes of household appliance imports from low-cost countries, and greater external competition from online sellers and department stores. A high proportion of the industry’s products is imported from China and Thailand. As the New Zealand dollar has been strong over the past five years, importing appliances has become cheaper. However, pricing has declined across many goods. Consumers have increasingly demanded lower prices and many firms both in and outside the industry have been importing household appliances...

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What is the Domestic Appliance Retailing in New Zealand industry?

The industry has moderate concentration, with the top three firms accounting for 46.9% of industry revenue in 2017-18. These larger firms benefit from some pricing and buying power, which has contributed to some enterprises exiting the industry over the past five years. Although the industry's three major players have all increased their market share over the past five years, industry concentration is expected to have declined over the same period. This has been due to Dick Smith exiting the industry in 2016, with in only a portion of the company's potential sales being diverted to the major players. The balance has likely gone to smaller firms, online retailers and department stores outside the industry...

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New Zealand Special Report

Products & Brands

Major products in this industry
Domestic whitegoods
Audio visual goods
Smartphones and mobile phones
Other household appliances
Examples of brands in this Industry
Harvey Norman
JB Hi-Fi
Noel Leeming

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Major Markets

Globalisation & Trade

Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry

Major Companies

Operating Conditions

Capital Intensity

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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