Switched on: Growth in household incomes has supported industry revenue over the past five years

The Domestic Appliance Retailing industry has struggled to grow over the past five years. Rising volumes of household appliance imports from low-cost countries and greater external competition from online sellers and department stores has deflated prices over the period. A high proportion of the industry's products are imported from China and Thailand. Although the New Zealand dollar has weakened over the past five years, it has remained relatively strong by historical standards. This has continued to make it profitable for retailers to onsell large volumes of imported appliances. Consumers have increasingly demanded lower prices for appliances over the past five years, leading many industry firms to sell greater volumes of imported household appliances...read more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24

Industry Threats & Opportunities

  • Strong online and other external competition has hindered industry growth
  • Heightened online competition has put downward pressure on prices
  • Higher interest rates are likely to reduce demand for industry products and revenue
  • Industry Report - Industry Investment Chapter

    The Domestic Appliance Retailing industry is characterised by moderate capital intensity. Both wages and capital requirements are moderate, which contribute to the industry's moderate level. Capital is required for computer systems and other depreciable inputs, such as plant and vehicles. For every dollar required for wages in the current year, approximately $0.22 is invested in capital inputs. Capital intensity is expected to remain fairly stable over the five years through 2018-19, with both wages and depreciation increasing as a proportion of revenue over the period.In addition to administrative and management tasks, industry employees are required to service customers, order stock, display merchandise and process sales transactions. Wit...purchase to read more.

    Additional Insights for the Domestic Appliance Retailing Industry

    IBISWorld has determined the most important Key Success Factors for the Domestic Appliance Retailing are:

  • Ability to control stock on hand
  • Ability to pass on cost increases
  • Close monitoring of competition
  • IBISWorld analysts also discuss how external factors such as Real household discretionary income and Demand from online shopping in the Domestic Appliance Retailing industry impact industry performance..

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    What's in this report

    What is the Domestic Appliance Retailing in New Zealand Industry?

    Industry firms retail a range of household electrical, electronic and gas appliances. These products include air conditioners, barbecues, cameras, DVD players, heaters, mobile phones, refrigerators, stoves, televisions, vacuum cleaners and washing machines. Retailers purchase products from manufacturers and wholesalers for resale to consumers at retail stores. The industry includes online sales by bricks-and-mortar retailers, but excludes department stores and online-only retailers.

    Industry Products
  • Domestic whitegoods
  • Televisions
  • Audio visual goods
  • Smartphones and mobile phones
  • Other household appliances
  • Industry Activities
  • Household heating and cooling equipment retailing
  • Domestic household appliance retailing
  • Audio visual equipment retailing
  • Mobile phone and telephone retailing
  • Other small and large household appliance retailing
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Real household discretionary income
  • Demand from online shopping
  • Number of households
  • Consumer sentiment index
  • Trade-weighted index

  • Current Performance
  • Mixed revenue

    and profit

  • Competition and pricing
  • Changing industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Weaker operating conditions
  • Lower revenue

    and profit

  • Greater competition threats
  • Structural adjustments
  • Table: Domestic Appliance Retailing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Domestic Appliance Retailing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers in New Zealand

  • Key Selling Industries
  • Commercial Vehicle Wholesaling in New Zealand
  • Computer and Computer Peripheral Wholesaling in New Zealand
  • Heating, Cooling and Ventilation Equipment Manufacturing in New Zealand
  • Household Appliance Wholesaling in New Zealand

  • Products & Services
  • Domestic whitegoods
  • Televisions
  • Other household appliances
  • Smartphones and mobile phones
  • Audio visual goods
  • Chart: Domestic Appliance Retailing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged 35 to 54
  • People aged 15 to 34
  • People aged 55 and over
  • Businesses and other sectors
  • Chart: Major Market Segmentation for the Domestic Appliance Retailing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Domestic Appliance Retailing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Domestic Appliance Retailing Industry

  • Industry Globalization
    Warehouse Group Limited, Harvey Norman Limited, Smiths City Group Limited,
  • Table: Warehouse Group Limited - financial performance
  • Table: Harvey Norman Limited - financial performance
  • Table: Smiths City Group Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Domestic Appliance Retailing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Domestic Appliance Retailing Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Point Of Sale Systems
  • Electronic systems used at check-out points in retail stores to process sales and capture information. This information is also used for additional functions, such as inventory management.
  • Smart Tvs
  • Televisions that have integrated internet capabilities that allow TV shows to be streamed through subscription video on demand services.
  • Subscription Video On Demand
  • Subscription services that allow television viewers to select and view a range of content when and where they choose.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Domestic Appliance Retailing in New Zealand market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Domestic Appliance Retailing in New Zealand:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Domestic Appliance Retailing in New Zealand market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Domestic Appliance Retailing in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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