Shopping spree: Increasing discretionary income has boosted industry demand

The Department Stores industry has grown steadily over the past five years. Positive consumer sentiment and increasing real household discretionary income have supported the industry over the period. However, growing competition among department stores, external players and the online market has put pressure on industry profitability. The entry of specialist international retailers such as H&M and Zara has further heightened competition in the market. Industry revenue is expected to grow by an annualised 3.1% over the five years through 2018-19, to reach $5.2 billion.Over the past five years, an overall decline in the cash rate has reduced debt repayments and provided consumers with more money to spend on discretionary more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24

Industry Threats & Opportunities

  • An overall decline in the cash rate has provided consumers with more money to spend
  • The increasing popularity of online shopping has affected the industry’s performance over the past five years
  • Rising industry competition is likely to slow growth in new stores
  • Industry Report - Industry Investment Chapter

    The industry exhibits low capital intensity. In 2018-19, for every dollar spent on capital, an estimated $10.33 is spent on wages. Department store staff are required to perform roles such as customer assistance, visual merchandising, processing transactions, stock management, and back-office and administrative duties. The industry is therefore regarded as being labour-intensive. Increasing competition from online retailers over the past five years has led department stores to place greater focus on customer service as a point of differentiation. As a result, wage costs as a share of industry revenue have increased over this period.Capital costs for the industry come in the form of expenditure on store fixtures and fittings, and technical equipment such as point of sale systems. Ove...purchase to read more.

    Additional Insights for the Department Stores Industry

    IBISWorld has determined the most important Key Success Factors for the Department Stores are:

  • Ability to control stock on hand
  • Superior financial management and debt management
  • Having a clear market position
  • IBISWorld analysts also discuss how external factors such as Real household discretionary income and Consumer sentiment index in the Department Stores industry impact industry performance..

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    What's in this report

    What is the Department Stores in New Zealand Industry?

    Department stores retail clothing, furniture, kitchenware, glassware, houseware, household appliances, soft goods, fabrics, perfumes, cosmetics and toiletries. These products are generally displayed and sold via separate instore departments. Merchandise is sourced from wholesalers and manufacturers and then sold to consumers via bricks-and-mortar stores or online sites operated by industry players. Purely online players are excluded from the industry.

    Industry Products
  • Clothing, footwear and personal accessories
  • Furniture, housewares and textile goods
  • Household appliances and consumer electronics
  • Perfumes, cosmetics and toiletries
  • Other products
  • Industry Activities
  • Department store operation
  • Clothing, footwear and accessories retailing
  • Furniture retailing
  • Kitchenware, glassware, houseware and household appliances retailing
  • Soft goods and fabric retailing
  • Perfumes, cosmetics and toiletries retailing
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Real household discretionary income
  • Consumer sentiment index
  • Demand from online shopping
  • Demand from clothing, footwear and personal accessory retailing
  • Demand from electrical and electronic goods retailing
  • Demand from furniture, floor coverings, houseware and textile goods retailing

  • Current Performance
  • Trading landscape
  • Competition

    and profit

  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Trading landscape
  • Competition

    and profit

  • Industry structure
  • Table: Department Stores Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Department Stores Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers in New Zealand

  • Key Selling Industries
  • Clothing and Footwear Wholesaling in New Zealand
  • Furniture and Floor Covering Wholesaling in New Zealand
  • Household Appliance Wholesaling in New Zealand
  • Pharmaceutical and Toiletry Goods Wholesaling in New Zealand
  • Textile Product Wholesaling in New Zealand

  • Products & Services
  • Clothing, footwear and personal accessories
  • Furniture, housewares and textile goods
  • Other products
  • Household appliances and consumer electronics
  • Perfumes, cosmetics and toiletries
  • Chart: Department Stores Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged 35 to 54
  • People aged 55 and over
  • People aged 15 to 34
  • Chart: Major Market Segmentation for the Department Stores Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Department Stores

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Department Stores Industry

  • Industry Globalization
    Warehouse Group Limited, Farmers' Trading Company Limited, Coles Group New Zealand Holdings Limited,
  • Table: Warehouse Group Limited - financial performance
  • Table: Farmers' Trading Company Limited - financial performance
  • Table: Coles Group New Zealand Holdings Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Department Stores Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Department Stores Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • The sale and purchase of goods transacted via the internet.
  • Point Of Sale (Pos)
  • Technology that incorporates a cash register with a credit and debit card electronic payment system in the one device.
  • Radio Frequency Identification (Rfid)
  • This system tracks products through the supply chain by releasing signals from a chip that is inserted in the product at the manufacturing stage.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Department Stores in New Zealand market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Department Stores in New Zealand:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Department Stores in New Zealand market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Department Stores in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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