Booting up: Growing IT literacy and discretionary income have boosted industry revenue

IBISWorld’s Computer and Computer Peripheral Retailing in New Zealand market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.


Industry Analysis & Industry Trends

The Computer and Computer Peripheral Retailing industry has exhibited solid growth over the past five years. Advances in technology and the ensuing release of new products that supersede existing lines in terms of weight, speed and power have driven consumer demand over this period. Consumers’ growing adoption of IT and telecommunications and increased computer knowledge have also benefited revenue growth. Despite this, industry players have operated in an increasingly competitive environment over the past five years. Price-based competition and the popularity of online-only retailers have eroded some revenue and profitability from the industry. Industry revenue is expected to post annualised growth of 4.9% over the five years through 2017-18, to reach $1.1 billion. This includes a 3.5%...

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Industry Report - Industry Locations Chapter

The industry’s geographic spread broadly follows population demographics and economic activity for each region. Population across each region determines projected consumer demand for industry establishments, their location and likelihood of success. As a result, computer retailers are concentrated in Auckland, Canterbury and Wellington, accounting for over 73% of industry establishments and almost 60% of the population. Meanwhile, the less-populated regions of Tasman, Nelson, Marlborough, Gisborne and West Coast account for 4.9% of the population and just 2.8% of industry establishments.

Regional data indicates that computer retailers in Auckland are significantly over-represented compared with their population share. Ind..

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Additional Insights for the Computer and Computer Peripheral Retailing Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Computer and Computer Peripheral Retailing Industry are

  • Ability to control stock on hand
  • Attractive product presentation
  • Having a clear market position
  • IBISWorld analysts also discuss how external factors such as Real household discretionary income and Demand from online shopping in the Computer and Computer Peripheral Retailing industry impact industry performance..

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    New Zealand Special Report

    Industry Products

    What is the Computer and Computer Peripheral Retailing in New Zealand Industry?

    Industry operators retail computer and software products, including desktops, laptops, tablets, printers, monitors, keyboards, computer game consoles and packaged software (excluding game software). Products are purchased from manufacturers or wholesalers and then sold to consumers or corporate clients. Brick-and-mortar operators that sell these products online are included in the industry, but online-only players are excluded.

    Industry Products
    Computer hardware
    Computer software
    Computer peripherals and accessories
    Industry Activities
    PC, desktop, notebook, laptops and tablet retailing
    Monitors, keyboards, printers, scanners and storage media retailing
    Packaged computer software retailing
    Game console retailing

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Real household discretionary income
  • Demand from online shopping
  • IT and telecommunications adoption
  • Consumer sentiment index
  • Trade-weighted index

  • Current Performance
  • Consumer demand
  • Competition and profit
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Operating landscape
  • Competition and profit
  • Industry structure
  • Table: Computer and Computer Peripheral Retailing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Computer and Computer Peripheral Retailing Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Hospitals in New Zealand
  • School Education in New Zealand
  • Consumers in New Zealand

  • Key Selling Industries
  • Computer and Computer Peripheral Wholesaling in New Zealand
  • Medical, Surgical and Scientific Equipment Manufacturing in New Zealand

  • Products & Services
  • Computer hardware
  • Computer peripherals and accessories
  • Computer software
  • Chart: Computer and Computer Peripheral Retailing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 35 to 54
  • Government, business and education market
  • Consumers aged 15 to 34
  • Consumers aged over 55
  • Chart: Major Market Segmentation for the Computer and Computer Peripheral Retailing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Computer and Computer Peripheral Retailing

  • Basis of Competition
  • Internal
  • External

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Computer and Computer Peripheral Retailing Industry

  • Industry Globalization
    Major Companies
    Harvey Norman Holdings LtdThe Warehouse Group LimitedPK Extreme Limited
  • Table: Harvey Norman Holdings Ltd - financial performance
  • Table: The Warehouse Group Limited - financial performance
  • Table: PK Extreme Limited - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Computer and Computer Peripheral Retailing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Computer and Computer Peripheral Retailing Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
  • A gaming device that enables consumers to play computer games.
  • It Literacy
  • A person’s ability to efficiently use computers in everyday life and for business purposes.
  • Tablet
  • A hand-held portable PC equipped with a touch screen.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Computer and Computer Peripheral Retailing in New Zealand:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Computer and Computer Peripheral Retailing in New Zealand market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Computer and Computer Peripheral Retailing in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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