Booting up: Growing IT literacy and discretionary incomes have boosted revenue

The Computer and Computer Peripheral Retailing industry has exhibited solid growth over the past five years. Advances in technology and the ensuing release of new products that supersede existing lines in terms of weight, speed and power have driven consumer demand over the five-year period. Consumers' growing adoption of IT and telecommunications and increased computer literacy have also spurred on revenue growth. Despite this, industry players have operated in an increasingly competitive environment over the past five years. Price-based competition and the rising popularity of online-only retailers have dampened the industry's revenue growth and profitability. Overall, industry revenue is expected to rise at an annualised 4.9% over the five years through 2017-18, to $1.1 more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23

Industry Threats & Opportunities

  • Strong income growth has spurred on demand for premium-priced computer models
  • Rising discretionary income and positive consumer sentiment have aided revenue growth
  • Mounting internal and external competition will likely significantly hinder revenue growth
  • Industry Report - Industry Key Buyers Chapter

    The industry is characterised by low market share concentration. The top four players are expected to account for just under 40% of market share in 2017-18. Most industry participants are small-scale computer retailers. Larger players comprise consumer electronics retailers that sell computer and associated products. Barriers to entry are low and do not significantly hinder the entry of new players. As a retail and service industry, capital requirements are low, which supports new entrants.Concentration has increased over the past five years due to industry consolidation. In June 2014, Australian electronics retailer The Good Guys announced its decision to exit the industry. The Good Guys entered the industry in May 2008. How...purchase to read more.

    Additional Insights for the Computer and Computer Peripheral Retailing Industry

    IBISWorld has determined the most important Key Success Factors for the Computer and Computer Peripheral Retailing are:

  • Ability to control stock on hand
  • Attractive product presentation
  • Having a clear market position
  • IBISWorld analysts also discuss how external factors such as Real household discretionary income and Consumer sentiment index in the Computer and Computer Peripheral Retailing industry impact industry performance..

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    What's in this report

    What is the Computer and Computer Peripheral Retailing in New Zealand Industry?

    Industry operators retail computer and software products, including desktops, laptops, tablets, printers, monitors, keyboards, computer game consoles and packaged software (excluding game software). Products are purchased from manufacturers or wholesalers and then sold to consumers or corporate clients. Brick-and-mortar operators that sell these products online are included in the industry, but online-only players are excluded.

    Industry Products
  • Computer hardware
  • Computer software
  • Computer peripherals and accessories
  • Industry Activities
  • PC, desktop, notebook, laptops and tablet retailing
  • Monitors, keyboards, printers, scanners and storage media retailing
  • Packaged computer software retailing
  • Game console retailing
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Real household discretionary income
  • Consumer sentiment index
  • IT and telecommunications adoption
  • Demand from online shopping
  • Trade-weighted index

  • Current Performance
  • Consumer demand
  • Competition and profit
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Operating landscape
  • Competition and profit
  • Industry structure
  • Table: Computer and Computer Peripheral Retailing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Computer and Computer Peripheral Retailing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Hospitals in New Zealand
  • School Education in New Zealand
  • Consumers in New Zealand

  • Key Selling Industries
  • Computer and Computer Peripheral Wholesaling in New Zealand
  • Medical, Surgical and Scientific Equipment Manufacturing in New Zealand

  • Products & Services
  • Computer hardware
  • Computer peripherals and accessories
  • Computer software
  • Chart: Computer and Computer Peripheral Retailing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 35 to 54
  • Government, business and education market
  • Consumers aged 15 to 34
  • Consumers aged over 55
  • Chart: Major Market Segmentation for the Computer and Computer Peripheral Retailing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Computer and Computer Peripheral Retailing

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Computer and Computer Peripheral Retailing Industry

  • Industry Globalization
    Harvey Norman Limited, Warehouse Group Limited, PK Extreme Limited,
  • Table: Harvey Norman Limited - financial performance
  • Table: Warehouse Group Limited - financial performance
  • Table: PK Extreme Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Computer and Computer Peripheral Retailing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Computer and Computer Peripheral Retailing Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • A gaming device that enables consumers to play computer games.
  • It Literacy
  • A person’s ability to efficiently use computers in everyday life and for business purposes.
  • Tablet
  • A hand-held portable PC equipped with a touch screen.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Computer and Computer Peripheral Retailing in New Zealand market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Computer and Computer Peripheral Retailing in New Zealand:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Computer and Computer Peripheral Retailing in New Zealand market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Computer and Computer Peripheral Retailing in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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