Computer and Computer Peripheral Retailing in New Zealand - Market Research Report

Computer and Computer Peripheral Retailing industry trends (2014-2019)

poll Average industry growth 2014–2019: 8.1%

The Computer and Computer Peripheral Retailing industry has recorded solid revenue growth over the past five years. Advances in technology and the ensuing release of new products that supersede existing lines in terms of weight, speed and power have driven consumer demand over the period. Consumers' growing adoption of IT and telecommunications products and increased computer literacy have also boosted industry revenue growth over the past five years. However, industry players have operated in an increasingly competitive environment over the period, with price-based competition and the rising popularity of online-only retailers constraining the industry's revenue growth and profitability. Overall, industry revenue is expected to rise at an annualised...
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Computer and Computer Peripheral Retailing industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Computer and Computer Peripheral Retailing industry is forecast to face challenging trading conditions over the next five years. Mounting internal competition and the continued threat of online-only players are anticipated to significantly hinder the industry's revenue growth over the period. Weaker discretionary income growth, along with a marginal increase in consumer sentiment, is projected to constrain retail demand for computer products over the next five years. The tough trading environment, intensifying price competition and a depreciating New Zealand Dollar are forecast to reduce industry profitability over the period. Industry revenue is projected to increase at an annualised X.X% over the five years through XXX-XX, to $X.X billion. Ope...
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Computer and Computer Peripheral Retailing industry statistics

  • attach_money Market Size: $1bn
  • business Number of Businesses: 621
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 5,309

Biggest companies in the Computer and Computer Peripheral Retailing industry

The companies holding the largest market share in the Computer and Computer Peripheral Retailing in New Zealand industry include Harvey Norman Limited, Warehouse Group Limited and PK Extreme Limited.

  • pie_chart Harvey Norman Limited Market Share: x.x%
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  • pie_chart Warehouse Group Limited Market Share: x.x%
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  • pie_chart PK Extreme Limited Market Share: x.x%
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What is Computer and Computer Peripheral Retailing industry?

Industry Definition

Industry operators retail computer and software products, including desktops, laptops, tablets, printers, monitors, keyboards, computer game consoles and packaged software (excluding game software). Products are purchased from manufacturers or wholesalers and then sold to consumers or corporate clients. Brick-and-mortar operators that sell these products online are included in the industry, but online-only players are excluded.

Industry Products and Services

  • Portable computers
  • Desktop computers and parts
  • Computer peripherals and accessories
  • Computer software
  • All Others

Industry Activities

  • PC, desktop, notebook, laptops and tablet retailing
  • Monitors, keyboards, printers, scanners and storage media retailing
  • Packaged computer software retailing
  • Game console retailing

Market research report - table of contents

Industry Definition

Industry operators retail computer and software products, including desktops, laptops, tablets, printers, monitors, keyboards, computer game consoles and packaged software (excluding game software). Products are purchased from manufacturers or wholesalers and then sold to consumers or corporate clients. Brick-and-mortar operators that sell these products online are included in the industry, but online-only players are excluded.

Main Activities

  • PC, desktop, notebook, laptops and tablet retailing
  • Monitors, keyboards, printers, scanners and storage media retailing
  • Packaged computer software retailing
  • Game console retailing

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Trends in real household discretionary income influence demand for computer and software products. As discretionary incomes rise, consumers can allocate m...
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Real household discretionary income
Consumer sentiment index
Internet subscribers
Demand from online shopping

Current Performance

Competition and profit
Industry structure
 Chart: Revenue Growth

Industry Outlook

Competition and profit
Industry structure
 Table: Computer and Computer Peripheral Retailing in New Zealand - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Computer and Computer Peripheral Retailing in New Zealand - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Hospitals in New Zealand
School Education in New Zealand
Consumers in New Zealand




Key Selling Industries

Computer and Computer Peripheral Wholesaling in New Zealand
Medical, Surgical and Scientific Equipment Manufacturing in New Zealand





Products & Services

The product market for the Computer and Computer Peripheral Retailing industry consists of computer hardware, computer peripherals and accessories, and co...
Third income quintile
Fourth income quintile
Second income quintile
Lowest income quintile


Demand Determinants

A range of factors influence demand for the industry's products, including price, discretionary income, consumer sentiment, advances in technology, and IT...
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Major Markets

Third income quintile
Fourth income quintile
Second income quintile
Lowest income quintile



 Chart: Major Market Segmentation for the Computer and Computer Peripheral Retailing in New Zealand - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The industry is characterised by low market share concentration. The top four players are expected to account for just under 40% of market share in 2018-1...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Computer and Computer Peripheral Retailing in New Zealand - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Computer and Computer Peripheral Retailing in New Zealand - Market Research Report Industry

Industry Globalization

Established in 1997, Harvey Norman Limited retails household goods and consumer electronics. The company's product range includes computers, consumer elec...
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Harvey Norman New Zealand

 Table: Harvey Norman New Zealand - financial performance

Warehouse Group

 Table: Warehouse Group - financial performance

Barrell's

 Table: Barrell's - financial performance

Capital Intensity

The Computer and Computer Peripheral Retailing industry displays low capital intensity. For every dollar spent on capital in 2018-19, industry operators w...
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 Chart: Level of Capital Intensity for the Computer and Computer Peripheral Retailing in New Zealand - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Computer and Computer Peripheral Retailing in New Zealand Industry

Industry Revenue (2007-2025)
Industry Gross Product (2007-2025)
Establishments (2007-2025)
Businesses (2007-2025)
Employment (2007-2025)
Exports (2007-2025)
Imports (2007-2025)
Wages (2007-2025)
Domestic Demand (2007-2025)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

CONSOLE

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Computer and Computer Peripheral Retailing industry?

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This report on Computer and Computer Peripheral Retailing in New Zealand:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Computer and Computer Peripheral Retailing in New Zealand market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Computer and Computer Peripheral Retailing in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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