Full house: Strong demand for housing has boosted industry revenue

The booming residential and commercial property markets have benefited the industry over the past five years. Rising property prices, increasing rents and strong demand from potential buyers and tenants have contributed to the industry's strong performance as real estate agent income is typically calculated as a share of a property's sale price or rental income. Industry revenue is forecast to rise at an annualised 10.9% over the five years through 2018-19, to $6.1 billion. This includes forecast industry revenue growth of 6.4% in the current year. Falling housing loan rates are likely to improve buyer confidence in repaying loans and are expected to increase prices during the current year...read more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24
Market Share of Companies

Industry Threats & Opportunities

  • Rising property prices have contributed to the industry's strong performance
  • Most industry revenue is derived from the residential property segment
  • Increasing apartment sales, as a portion of total sales, are likely to constrain property price growth
  • Industry Report - Industry Locations Chapter

    The distribution of industry establishments by region is closely correlated with the distribution of the population of New Zealand. However, higher house prices in certain regions can contribute to greater investor interest and higher housing turnover, which can increase demand for real estate services. As a result, the Auckland region accounts for 43.3% of industry establishments, while only accounting for 34.5% of the population. Regions with less urban concentration and weaker housing prices, such as Southland and West Coast, tend to be under-represented in terms of industry establishments...purchase to read more.

    Additional Insights for the Real Estate Services Industry

    IBISWorld has determined the most important Key Success Factors for the Real Estate Services are:

  • Membership of joint marketing/distribution operations
  • Market research and understanding
  • Access to a highly skilled workforce
  • IBISWorld analysts also discuss how external factors such as Mortgage affordability and Number of housing transfers in the Real Estate Services industry impact industry performance..

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    What's in this report

    What is the Real Estate Services in New Zealand Industry?

    Industry operators are mainly engaged in valuing, purchasing, selling, managing or renting real estate on behalf of others.

    Industry Products
  • Property sales
  • Property leasing
  • Property management
  • Other services
  • Industry Activities
  • Real estate brokering services
  • Real estate agency services
  • Real estate auctioning services
  • Property management services
  • Property rental agency services
  • Real estate valuation services
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Mortgage affordability
  • Number of housing transfers
  • Residential housing loan rates
  • Residential housing prices

  • Current Performance
  • Residential price growth
  • Lending restrictions
  • Commercial property
  • Profit and structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Cooling residential market
  • Commercial concerns
  • Table: Real Estate Services Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Real Estate Services Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Funds Management and Other Investment Services in New Zealand
  • Commercial Property Operators in New Zealand
  • Consumers in New Zealand

  • Key Selling Industries
  • Architectural and Design Services in New Zealand
  • Commercial Property Operators in New Zealand
  • Wireless Telecommunications Carriers in New Zealand

  • Products & Services
  • Property sales
  • Property leasing
  • Property management
  • Other services
  • Chart: Real Estate Services Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Household owner-occupiers
  • Property investors
  • Commercial businesses
  • Chart: Major Market Segmentation for the Real Estate Services Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Real Estate Services

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Real Estate Services Industry

  • Industry Globalization
    Harcourts International Limited,
  • Table: Harcourts International Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Real Estate Services Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Real Estate Services Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Loan-To-Value Ratio (Lvr)
  • The value of a loan to the value of a property. A lower loan-to-value ratio is typically indicative of a higher deposit and therefore lower risk to lenders.
  • Owner-Occupiers
  • Property owners that also use the property, typically home owners that purchase a residential property to live in.
  • Vacancy Rate
  • A ratio that indicates how 'full' available property is, typically used for commercial property. A low vacancy rate indicates strong demand for property.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Real Estate Services in New Zealand market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Real Estate Services in New Zealand:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Real Estate Services in New Zealand market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Real Estate Services in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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