Advertising and Market Research Services in New Zealand - Market Research Report

Advertising and Market Research Services industry trends (2014-2019)

poll Average industry growth 2014–2019: -2.9%

The Advertising and Market Research Services industry has performed poorly over the past five years. Industry firms administer a range of services for the government, businesses and other organisations. Advertising agencies provide advertising services, while market research firms conduct targeted market research on behalf of commercial and government clients. Greater demand for online advertising and volatile business confidence over the past five years have contributed to falling industry revenue. Online advertising typically commands lower prices than traditional advertising, such as print advertising campaigns. The higher cost of mass media advertising and changing media viewing habits among consumers have also prompted businesses to focus on ta...
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Advertising and Market Research Services industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

Firms in the Advertising and Market Research Services industry are projected to face mixed conditions over the next five years. Demand for advertising services is anticipated to fall over the period. However, downstream businesses are projected to increase their demand for market research services, to gain information on consumers' preferences and fluctuating market conditions, slowing the rate of revenue declines. Consequently, industry revenue is forecast to fall at an annualised X.X% over the five years through XXX-XX, to reach $X.X billion. Although revenue is projected to decline, industry firms that specialise in market research services are forecast to perform well over the next five years. Mixed industry trends Advertising services are fore...
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Advertising and Market Research Services industry statistics

  • attach_money Market Size: $2bn
  • business Number of Businesses: 1,695
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 5,560

Biggest companies in the Advertising and Market Research Services industry

The companies holding the largest market share in the Advertising and Market Research Services in New Zealand industry include Statistics New Zealand and WPP AUNZ LTD.

  • pie_chart Statistics New Zealand Market Share: x.x%
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  • pie_chart WPP AUNZ LTD Market Share: x.x%
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What is Advertising and Market Research Services industry?

Industry Definition

Industry firms provide a range of advertising or market research products and services to clients. These include creating advertising campaigns and materials; being involved in media buying and planning activities; providing market research services; and supplying statistical services. Industry advertising services exclude the sale of advertising space in publications or broadcasts owned by the same firm.

Industry Products and Services

  • Online advertising campaigns
  • Broadcast advertising campaigns and services
  • Print advertising campaigns and services
  • Other advertising campaigns and services
  • Online market research services

Industry Activities

  • Advertising agency services
  • Advertising material preparation services
  • Advertising placement services
  • Direct mail advertising services
  • Market research services
  • Public opinion research services
  • Statistical bureau operations
  • Statistical consulting services

Market research report - table of contents

Industry Definition

Industry firms provide a range of advertising or market research products and services to clients. These include creating advertising campaigns and materials; being involved in media buying and planning activities; providing market research services; and supplying statistical services. Industry advertising services exclude the sale of advertising space in publications or broadcasts owned by the same firm.

Main Activities

  • Advertising agency services
  • Advertising material preparation services
  • Advertising placement services
  • Direct mail advertising services
  • Market research services
  • Public opinion research services
  • Statistical bureau operations
  • Statistical consulting services

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

The business confidence index reflects the mood of the business community and the performance of the economy. Declining business confidence can mean compa...
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Business confidence index
Number of businesses
Consumer sentiment index
Household consumption expenditure

Current Performance

Industry participation
Digital disruption
 Chart: Revenue Growth

Industry Outlook

Industry participation
Opportunities and challenges
 Table: Advertising and Market Research Services in New Zealand - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Advertising and Market Research Services in New Zealand - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Motor Vehicle Retailing in New Zealand
Supermarkets, Grocery Stores and Convenience Stores in New Zealand
Banking in New Zealand
Tourism in New Zealand



Key Selling Industries

Printing in New Zealand
Computer and Computer Peripheral Wholesaling in New Zealand
Motion Picture and Video Production in New Zealand
Data Processing and Web Hosting Services in New Zealand



Products & Services

The Advertising and Market Research Services industry provides a range of advertising and market research services to client organisations. Advertising se...
Retailers
Government agencies
Motor vehicle dealers
Finance and insurance firms
Entertainment and leisure firms
Real estate firms
Tourism, travel and accommodation firms

Demand Determinants

Demand for advertising services is driven by companies that need to advertise their products and services across a range of media. These clients look to r...
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Major Markets

Retailers
Government agencies
Motor vehicle dealers
Finance and insurance firms
Entertainment and leisure firms
Real estate firms
Tourism, travel and accommodation firms
 Chart: Major Market Segmentation for the Advertising and Market Research Services in New Zealand - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Advertising and Market Research Services industry displays low market share concentration. The major players account for less than 20% of industry rev...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Advertising and Market Research Services in New Zealand - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Advertising and Market Research Services in New Zealand - Market Research Report Industry

Industry Globalization

Statistics New Zealand (Stats NZ) Tatauranga Aotearoa is the government's main statistical bureau responsible for collecting, processing and publishing a ...
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Statistics NZ

 Table: Statistics NZ - financial performance

WPP AUNZ

 Table: WPP AUNZ - financial performance

Capital Intensity

The Advertising and Market Research Services industry has low capital intensity. Industry firms have limited capital requirements, while labour inputs are...
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 Chart: Level of Capital Intensity for the Advertising and Market Research Services in New Zealand - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Advertising and Market Research Services in New Zealand Industry

Industry Revenue (2007-2026)
Industry Gross Product (2007-2026)
Establishments (2007-2026)
Businesses (2007-2026)
Employment (2007-2026)
Exports (2007-2026)
Imports (2007-2026)
Wages (2007-2026)
Domestic Demand (2007-2026)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

ABOVE-THE-LINE

BELOW-THE-LINE

DIGITAL DISRUPTION

THROUGH-THE-LINE

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Advertising and Market Research Services industry?

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This report on Advertising and Market Research Services in New Zealand:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Advertising and Market Research Services in New Zealand market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Advertising and Market Research Services in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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