Overview

Digital disruption: New technologies hinder traditional firms and advertising demand

IBISWorld’s Advertising and Market Research Services in New Zealand market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

REPORT SNAPSHOT

Industry Threats & Opportunities

  • A weakened print media environment and low business confidence have led to industry declines
  • The steady demise of traditional print media has severely affected industry performance
  • Increasing use of below-the-line advertising and strong competition to limit price increases

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    Industry Analysis & Industry Trends

    The Advertising and Market Research Services industry has performed poorly over the past five years. While firms in the industry provide a range of advertising services to client companies, government and other organisations, a difficult operating environment for the industry has resulted in dramatic declines. A weaker print media has resulted in reduced demand for traditional newspaper and magazine advertising. This has mainly been the result of digital disruption, with online advertising increasing at the expense of print media. Further, television and radio advertising has fallen as more client companies turn to online and other advertising methods to reach consumers and other clients...

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    Industry Report - Industry Investment Chapter

    The Advertising and Market Research Services industry is characterised by a low capital intensity level. Firms in the industry have limited capital requirements, while labour inputs are high and increasing. There are limited benefits to large increases in capital investment due to extensive requirements for human inputs and creative processes to develop campaigns or collect and analyse market research data.

    For each dollar required for industry wages in 2017-18, approximately $0.07 is projected to be invested in capital equipment, computers and vehicles during the year. The capital intensity level has declined over the past five years, as industry wages increased strongly as a proportion of revenue, and despite small increases in capital investment as a portion of revenue. The..

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    Additional Insights for the Advertising and Market Research Services Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Advertising and Market Research Services Industry are

  • Access to highly skilled workforce
  • Having a high profile in the market
  • Having a good reputation
  • IBISWorld analysts also discuss how external factors such as Business confidence index and Number of businesses in the Advertising and Market Research Services industry impact industry performance..

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    New Zealand Special Report

    Industry Products

    What is the Advertising and Market Research Services in New Zealand Industry?

    Firms operating in the industry provide a range of advertising or market research products and services to clients. These include creating advertising campaigns and materials; being involved in media buying and planning activities; providing market research services; or supplying statistical services. Advertising services in the industry exclude the sale of advertising space in publications or broadcasts owned by the same firm.

    Industry Products
    Online advertising campaigns
    Broadcast advertising campaigns and services
    Print advertising campaigns and services
    Other advertising campaigns and services
    Online market research services
    Telephone market research services
    Other market research services
    Statistical services
    Industry Activities
    Advertising agency services
    Advertising material preparation services
    Advertising placement services
    Direct mail advertising services
    Market research services
    Public opinion research services
    Statistical bureau operations
    Statistical consulting services

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Business confidence index
  • Number of businesses
  • Consumer sentiment index
  • Household consumption expenditure
  • Research and development expenditure

  • Current Performance
  • Industry trends
  • Revenue and profit
  • Weaker demand drivers
  • Enterprises and employment
  • Chart: Revenue Growth

  • Industry Outlook
  • Slight revenue falls
  • Mixed industry trends
  • Enterprises and employment
  • Table: Advertising and Market Research Services Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Advertising and Market Research Services Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Motor Vehicle Retailing in New Zealand
  • Supermarkets, Grocery Stores and Convenience Stores in New Zealand
  • Banking in New Zealand
  • Tourism in New Zealand

  • Key Selling Industries
  • Computer and Computer Peripheral Wholesaling in New Zealand
  • Data Processing and Web Hosting Services in New Zealand
  • Motion Picture and Video Production in New Zealand
  • Printing in New Zealand

  • Products & Services
  • Online advertising campaigns
  • Broadcast advertising campaigns and services
  • Statistical services
  • Online market research services
  • Telephone market research services
  • Print advertising campaigns and services
  • Other market research services
  • Other advertising campaigns and services
  • Chart: Advertising and Market Research Services Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Other sectors
  • Retailers
  • Government agencies
  • Motor vehicle dealers
  • Finance and insurance firms
  • Entertainment and leisure firms
  • Real estate firms
  • Tourism, travel and accommodation firms
  • Chart: Major Market Segmentation for the Advertising and Market Research Services Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Advertising and Market Research Services

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Advertising and Market Research Services Industry

  • Industry Globalization
    Major Companies
    Statistics New ZealandWPP AUNZ LTD
  • Table: Statistics New Zealand - financial performance
  • Table: WPP AUNZ LTD - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Advertising and Market Research Services Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Advertising and Market Research Services Industry
    Includes:
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Above-The-Line Advertising
  • Traditional mass media advertising through newspapers, magazines, radio, TV, the internet and billboards. This is often a broad-based method of reaching targeted markets.
  • Below-The-Line Advertising
  • Advertisements that use direct communications, such as direct mail, email or targeted search engine results, including incentives such as price discounts and competitions, rather than mass media.
  • Digital Disruption
  • The greater use of digital technologies and systems that reduce the value and scope of traditional products, businesses and industries.
  • Through-The-Line
  • Advertising strategies involving both above- and below-the-line communications in which one form of advertising points the target to another form of advertising, thereby crossing the line.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Advertising and Market Research Services in New Zealand:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Advertising and Market Research Services in New Zealand market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Advertising and Market Research Services in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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