Hairdressing and Beauty Services in New Zealand - Market Research Report

Hairdressing and Beauty Services industry trends (2014-2019)

poll Average industry growth 2014–2019: 3.5%

The Hairdressing and Beauty Services industry provides a range of services, including haircutting, styling and colouring; nail and skincare services; hair removal; spray tanning; and other cosmetic beauty services. The industry has recorded strong growth over the past five years, benefiting from rising consumer demand for premium services. Hair salons and barber shops have increasingly provided more comprehensive services over the period, adding complementary services, such as relaxation facials and hot-towel razor shaves, to their offerings. Beauty therapists have also introduced new and innovative services over the past five years, to cater for increasing demand for premium services. These procedures include microdermabrasion and medi-aesthetic pee...
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Hairdressing and Beauty Services industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Hairdressing and Beauty Services industry is anticipated to record slower revenue growth over the next five years compared with the previous five years. As the industry is projected to become increasingly concentrated, particularly in the low-price market segments, growth in the number of single location establishments will likely be minimal over the period. Industry revenue growth is forecast to stem from continued premiumisation across service offerings, including salons, beauty shops and barber shops. Additionally, as consumers' environmental awareness rises over the period, industry players are anticipated to increasingly focus on incorporating organic and vegan products into their service offerings. Salons and beauty therapists that can effe...
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Hairdressing and Beauty Services industry statistics

  • attach_money Market Size: $1bn
  • business Number of Businesses: 4,853
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 11,531

Biggest companies in the Hairdressing and Beauty Services industry

The Hairdressing and Beauty Services in New Zealand industry has no companies with major market shares. Get the full report to find out why.

What is Hairdressing and Beauty Services industry?

Industry Definition

Industry operators mainly provide hairdressing services or beauty services, such as nail care services, facials or make-up application.

Industry Products and Services

  • Hairdressing services
  • Nail-care services
  • Indoor tanning and spray tan services
  • Skincare services
  • Hair removal services
  • Barber shop services
  • Other services

Industry Activities

  • Hairdressing services
  • Beauty services
  • Barber shop operation
  • Nail care services
  • Make-up services
  • Tanning (solarium) services
  • Skin care services
  • Electrolysis and epilation services (i.e. hair removal)
  • Hair restoration services (except hair transplant services)

Market research report - table of contents

Industry Definition

Industry operators mainly provide hairdressing services or beauty services, such as nail care services, facials or make-up application.

Main Activities

  • Hairdressing services
  • Beauty services
  • Barber shop operation
  • Nail care services
  • Make-up services
  • Tanning (solarium) services
  • Skin care services
  • Electrolysis and epilation services (i.e. hair removal)
  • Hair restoration services (except hair transplant services)

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Most industry services are non-essential, particularly beauty, nail and tanning services. Consequently, when discretionary incomes fall, consumers tend to...
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Real household discretionary income
Female population aged between 15 and 45
Health consciousness
Consumer sentiment index

Current Performance

Services and customers
Participation trends
 Chart: Revenue Growth

Industry Outlook

Demand trends
Participation and profit
 Table: Hairdressing and Beauty Services in New Zealand - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Hairdressing and Beauty Services in New Zealand - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Consumers in New Zealand






Key Selling Industries

Furniture and Floor Covering Wholesaling in New Zealand
Household Appliance Wholesaling in New Zealand
Pharmaceutical and Toiletry Goods Wholesaling in New Zealand
Wired Telecommunications Network Operation in New Zealand



Products & Services

The Hairdressing and Beauty Services industry provides a range of services, including hairdressing, nail-care, hair removal, spray tanning and skincare se...
People aged 15 to 34
People aged 55 and over




Demand Determinants

A range of factors influence demand for industry services, including price, discretionary income, salon reputation, consumer sentiment, product and servic...
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Major Markets

People aged 15 to 34
People aged 55 and over





 Chart: Major Market Segmentation for the Hairdressing and Beauty Services in New Zealand - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Hairdressing and Beauty Services industry exhibits a low level of market share concentration, with no individual operator accounting for more than 5% ...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Hairdressing and Beauty Services in New Zealand - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Hairdressing and Beauty Services in New Zealand - Market Research Report Industry

Industry Globalization

The Hairdressing and Beauty Services in New Zealand industry has no major companies. Get the full report to find out why.

Capital Intensity

The industry exhibits a low level of capital intensity. In the current year, for every dollar spent on wages, industry operators are expected to spend an ...
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 Chart: Level of Capital Intensity for the Hairdressing and Beauty Services in New Zealand - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Hairdressing and Beauty Services in New Zealand Industry

Industry Revenue (2007-2026)
Industry Gross Product (2007-2026)
Establishments (2007-2026)
Businesses (2007-2026)
Employment (2007-2026)
Exports (2007-2026)
Imports (2007-2026)
Wages (2007-2026)
Domestic Demand (2007-2026)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

MEDI-AESTHETIC PEEL

MICRODERMABRASION

RENT-A-CHAIR

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Hairdressing and Beauty Services industry?

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This report on Hairdressing and Beauty Services in New Zealand:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Hairdressing and Beauty Services in New Zealand market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Hairdressing and Beauty Services in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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